Google Local Services Ads are now live in Ireland, giving home service providers a powerful new way to appear at the top of Google Search and attract high-quality leads.
What is GDPR? The General Data Protection Regulation (GDPR) is a series of principles designed to strengthen the protection of data for EU citizens and residents. Having been ratified in April 2016 it will be enforced by every EU state from the 25th of May 2018 onward and represents the single greatest advancement of EU…
Your website is often the first point of contact between your business and your clients. It impacts all stages of the customer journey from initial enquiry through to completing a purchase and potentially forming a long-standing customer relationship.
Every business in 2017 has its own unique Digital DNA. This encompasses every single aspect of your business identity online. Sure, you may have an amazing bricks-and-mortar business, but in the 21st century this needs to be accompanied by a thriving online presence. Improving your Digital DNA can start with small tasks and gradually work…
We are often asked do we have a template for customers to fill out their website requirements. Here is a sample Website Tender Document that you can download. This will give you some hints in what you should be requesting from your chosen website company. Download Here: Website Tender-Sample
When working on their websites, many companies find the task of copywriting quite daunting. However, you can follow some straightforward tips to help your page rank highly on Google with good SEO (Search Engine Optimisation) and clear, readable content.
The good folks over at Vouchercloud have made this very insightful infographic on customer habits on eCommerce websites. There are plenty of interesting facts and stats about why customers abandon shopping carts as well as what makes them trust online shops, so have a read through and see how your online shop could be improved!
It’s only a month into the year 2014, but already website users and eCommerce shoppers are starting to notice small changes in the websites they use each and every day. Like every other industry, web design changes regularly, so here are some of the trends to keep an eye out for in 2014. Windows 8…
Once again, the Wexford County Enterprise Board has announced details of their eBusiness Grant, helping companies save up to 50% on the cost of building a new website. For the past few years, the Wexford CEB has provided financial assistance for small and medium enterprises in the county to help them launch their websites, and…
Moving into online sales can prove a daunting task for any business. It can be difficult to go from the well-known surroundings of physical sales into the eCommerce world of selling your products online. However, when planning your eCommerce website, there’s a few rules to keep in mind to ensure you get the best success,…
With so many online retailers emerging each and every day, it can be difficult to make your eCommerce website stand out from all the competition. Getting people to come to your online store is an achievement in itself, but then you have to convince them to stick around and make a purchase. The online retail…
With so many Irish people using smartphones and tablets to browse the internet, it’s extremely important that companies have websites that can be viewed across a variety of screen sizes. There are a few ways this can be implemented for your website. Adaptive website design sees your website built to work at a number of…
Every week there seems to be new buzzwords floating around. A few weeks ago, no-one was using Vine, but now you’ll see their short video clips popping up everywhere. Staying on trend is extremely important for web developers, but it’s also a necessity for all businesses, especially if you’re selling goods or services online….
Marketing your business has never been cheaper. Instead of spending hundreds or thousands of euros on newspaper, radio, or on television advertising, you can now promote your brand effectively online for little or no cost. Facebook advertising can be hugely effective for Irish companies, and we work with many of our customers to help them…
Last year, Facebook introduced its Ad Exchange, which changed how they sold their advertising online. Instead of using your liked pages and interests, they began to target you with ads based on your browsing history. However, in the past month, they’ve upped the ante once again, and now you’ll find these ads popping up in…
Last year, Microsoft shelled out a whopping $1.2 billion to acquire social media company Yammer, seeing it as a potential alternative to Facebook or even LinkedIn for businesses. Yammer not only keeps you in contact with colleagues and people in your industry, but also allows for simple collaboration on projects letting you share files, documents,…
A few years ago, every single website you landed on had two things: A flash intro video Auto-scrolling navigation Nowadays, you’re beginning to see these things less and less. Not just because we’ve moved on from them, but because so many of us are using other means to navigate our way around the internet. Smartphones…
For your website to reach the biggest audience, you’ll need it to have a responsive design. This ensures that it works just as well on mobile phones and tablets as it does on laptops and computers. Look at the stats below just to see how important the smartphone is when trying to reach your target…
This is Part 3 of Shopify’s Google AdWords series by ex-Googler Anton McCarthy. Part 1: Five Ecommerce Google AdWords Tips Part 2: Google AdWords Conversion Tracking for Ecommerce Introduction To run a successful Google AdWords campaign, you NEED to understand keyword matching. It’s one of the key factors in the set-up and management…
