What makes an eCommerce website actually sell? From user experience and performance to trust and checkout flow, this guide breaks down what really drives online conversions.
Mobile first web design is exactly what it sounds like, it is the practice of designing first and foremost for the smallest screen compatibility possible and then working your way up from mobile to desktop etc.. The idea behind this practice is that by taking this approach you have designed your website to be a…
The best way to measure how successful your site is to look at your conversion rate. At the end of the day this is the most important statistic you have at your disposal when trying to decide if your site is a success.. Whilst it’s true that having as much traffic as possible is of…
MODX (originally MODx) is a free, open source content management system and web application framework for publishing content on the world wide web and intranets. MODX is licensed under the GPL, is written in the PHP programming language, and supports MySQL and Microsoft SQL Server as the database. Many people choose to move their site…
The whole point of having a website is to inform site users about your product, brand or service while leading them down the sales funnel in the process. However, far too many companies fall into the trap of launching their website and subsequently ignoring it, failing to engage with site users, letting its content become…
What is GDPR? The General Data Protection Regulation (GDPR) is a series of principles designed to strengthen the protection of data for EU citizens and residents. Having been ratified in April 2016 it will be enforced by every EU state from the 25th of May 2018 onward and represents the single greatest advancement of EU…
Your website is often the first point of contact between your business and your clients. It impacts all stages of the customer journey from initial enquiry through to completing a purchase and potentially forming a long-standing customer relationship.
Every business in 2017 has its own unique Digital DNA. This encompasses every single aspect of your business identity online. Sure, you may have an amazing bricks-and-mortar business, but in the 21st century this needs to be accompanied by a thriving online presence. Improving your Digital DNA can start with small tasks and gradually work…
We are often asked do we have a template for customers to fill out their website requirements. Here is a sample Website Tender Document that you can download. This will give you some hints in what you should be requesting from your chosen website company. Download Here: Website Tender-Sample
When working on their websites, many companies find the task of copywriting quite daunting. However, you can follow some straightforward tips to help your page rank highly on Google with good SEO (Search Engine Optimisation) and clear, readable content.
The good folks over at Vouchercloud have made this very insightful infographic on customer habits on eCommerce websites. There are plenty of interesting facts and stats about why customers abandon shopping carts as well as what makes them trust online shops, so have a read through and see how your online shop could be improved!
It’s only a month into the year 2014, but already website users and eCommerce shoppers are starting to notice small changes in the websites they use each and every day. Like every other industry, web design changes regularly, so here are some of the trends to keep an eye out for in 2014. Windows 8…
Once again, the Wexford County Enterprise Board has announced details of their eBusiness Grant, helping companies save up to 50% on the cost of building a new website. For the past few years, the Wexford CEB has provided financial assistance for small and medium enterprises in the county to help them launch their websites, and…
Moving into online sales can prove a daunting task for any business. It can be difficult to go from the well-known surroundings of physical sales into the eCommerce world of selling your products online. However, when planning your eCommerce website, there’s a few rules to keep in mind to ensure you get the best success,…
With so many online retailers emerging each and every day, it can be difficult to make your eCommerce website stand out from all the competition. Getting people to come to your online store is an achievement in itself, but then you have to convince them to stick around and make a purchase. The online retail…
With so many Irish people using smartphones and tablets to browse the internet, it’s extremely important that companies have websites that can be viewed across a variety of screen sizes. There are a few ways this can be implemented for your website. Adaptive website design sees your website built to work at a number of…
Every week there seems to be new buzzwords floating around. A few weeks ago, no-one was using Vine, but now you’ll see their short video clips popping up everywhere. Staying on trend is extremely important for web developers, but it’s also a necessity for all businesses, especially if you’re selling goods or services online….
Marketing your business has never been cheaper. Instead of spending hundreds or thousands of euros on newspaper, radio, or on television advertising, you can now promote your brand effectively online for little or no cost. Facebook advertising can be hugely effective for Irish companies, and we work with many of our customers to help them…
Last year, Facebook introduced its Ad Exchange, which changed how they sold their advertising online. Instead of using your liked pages and interests, they began to target you with ads based on your browsing history. However, in the past month, they’ve upped the ante once again, and now you’ll find these ads popping up in…
