What is a Digital Audit?
In our previous post, we looked at an SEO audit and what this can bring to your website in terms of organic positioning. A full digital audit looks into much more. While an SEO review is essential, we take a look at the bigger picture online. Just some of these elements include:
- SEO Strategy: On-page, off-page and the technical elements involved in ensuring your website performs as expected.
- Social Media presence: Facebook, Twitter, Linkedin, Instagram & more.
- Blogging: An informative and descriptive blog can present many opportunities.
- Other online platforms: Google Business, Google Maps, Directories, Reviews & many more.
Competition is greater than ever nowadays. Ensuring your online presence is optimised and efficient may be what makes you stand out from the crowd.
Measuring performance
Building your online presence is a time-consuming task that involves a great deal of effort. Ensuring that you can accurately measure the work carried out is very important. Tools like Google Analytics, Google Tag Manager, Social Media Metrics and so on are vital to measuring performance. Using these correctly will involve some getting used to but are definitely worth the effort. You can use the data from these tools to view elements and KPIs such as goals, traffic acquisition, audience behaviour and so much more. This data is a great way to see the progression!
If you’re serious about building your presence online, then a digital audit is something that should be considered a priority. By discovering faults, issues and areas for improvement, you can develop a long-term strategy of key steps to help your business on an upward track moving into the future. Start your Digital Audit today!
