In order to grow your online business, to drive traffic toward your site and achieve set goals, a fundamental area is keyword research. Whether you plan on developing a solid SEO strategy or a PPC campaign, keyword research gives you the option to fully research and think about what your users may search for.
What are keywords?
Keywords are essentially the words or terms that you enter into a search engine when looking for an answer or a service. Put yourself in your ideal users’ shoes for a moment and think about the path they should take in order to see your website. Whether you are selling products, providing a service or providing information to users, you’ll see a huge benefit from developing a keyword strategy.
Where do I start?
Start by mapping out some broad terms related to your website. Keep them relevant to your sector and what you do. From here, you can begin to build out more long-tail keywords which are more specific to what you offer. Long-tail keywords are the three or four word terms that accurately describe your product.
For example, take a store selling sporting goods. They would begin with some general but competitive keywords like sporting goods, sport shop and so on. From here, narrow it down to more specific items such as hockey equipment Dublin, boys running shoes Kilkenny, Wexford kids GAA shirt etc. By developing and implementing these long-tail keywords in to your website content, you’ll have a much better chance of being found on the search engines. On top of this, more relevant traffic to your website and the chance to convert these users into sales. The long-tail keywords usually have less competition and a higher chance of conversion!
Useful Keyword Planner tools
There are many options online to assist with keyword research. Some free tools are available but may be quite limited. You’ll have far more features and options with some paid tools.
Wordstream – https://www.wordstream.com/keywords
Google Keyword Planner (connected to Adwords) – Keyword Planner
Wordtracker – https://www.wordtracker.com/
By developing a keyword strategy for your website, you’ll give yourself every chance to be successful online. The importance of this can’t be understated. By using some of the keyword tools, you’ll get some fresh ideas for keywords that you may not have considered previously. Taking these terms and implementing them into your blogs, PPC, SEO and on-page content should enhance your online visibility greatly!
At 2Cubed Web Design & Development, we offer a number of options to help you develop and a keyword strategy. In addition, we also offer a number of services to help you grow your online presence. Check out our list of services and our website process – https://2cubed.ie/services/