Google Local Services Ads are now live in Ireland, giving home service providers a powerful new way to appear at the top of Google Search and attract high-quality leads.
SEO when done effectively helps your website to soar up the rankings and rank high on the first page of google’s SERP (Search Engine Results Page). So the merits of doing SEO are clear and already established, but how often should one be doing SEO? The answer is often, quite often actually! SEO is not…
SEO when implemented correctly can work wonders for a website. However, as there are many different ways of doing SEO many people can fall prey to making some common mistakes.
Evergreen content refers to content that stays relevant all year. It’s forever “green” and fresh. Most content is fresh and popular for a short time after being initially posted and then goes stale becoming less and less popular until it fades into obscurity. Evergreen content by its very nature is the very opposite of this…
Social media has the power to generate huge amounts of traffic to your website. When social media is integrated correctly your social media traffic can rise significantly if you can establish a strong, steady and consistent flow of traffic from your social media platforms to your website. To achieve this feat is something that is…
When GDPR (General Data Protection Regulation) was announced it struck fear in the hearts of all businesses, it especially struck fear in marketers as they worried about one of their arguably most important marketing tools being compromised or going extinct, that was of course the tool of email marketing. Where they justified in being worried?…
Google My Business (formerly known as Google Places) is a free online platform that is provided by Google. Google My Business was created with two key purposes in mind: To help business owners increase their online visibility To help users find and review the businesses in their local area Google My Business acts as a…
Strong website content is the cornerstone of having a successful website. By writing unique rich content that gives value to the user your website content will be strong, couple this strong content with great marketing/SEO and your site should soar up the rankings of the SERP (Search Engine Results Page). Most people are familiar with…
Virtually every website should have an active blog. To have a blog on your website costs you nothing as it’s a free feature but to not use a blog effectively at all could actually cost you quite a bit in terms of not generating as much traffic and conversions as you could have otherwise to…
Google Analytics is an amazingly powerful tool that everyone has at their disposal. Even more amazing is the fact that this powerful tool comes completely free of charge. When used properly google analytics can be an amazing insight into the heart of your website and of how it’s performing. The metrics that google analytics use…
When it comes to creating websites everyone already knows how important it is for it to have a great design and presentation and that it actually functions correctly on a basic level. One thing that can be overlooked though is Website Performance such as how it performs in the backend. Having a correctly optimised website…
In the aggressive and competitive online market of today, Effective SEO has often proven to be the deciding factor for whether a website becomes successful or not. With so much knowledge nowadays about SEO virtually all websites are employing it in one shape or another as gaining high ranking positions on the SERP (Search Engine…
A common saying in SEO circles is “Content is king, but marketing is queen, and runs the household.” Just like any good couple one can’t survive without the other and both help each other to succeed. Without marketing your content no matter how good it may be will never be noticed. Likewise if you don’t…
Local SEO is an element of SEO which differs quite a lot to the standard SEO process people think of. Local search results also change more rapidly than any other type. National, international etc… Before you start your targeting your local SEO campaign there is some prep work you should make sure you have done,…
AMP stands for Accelerated Mobile Pages, it is a Google-backed project designed for any publisher to have pages load quickly on mobile devices. Accelerated Mobile Pages (AMP) is designed to enable publishers to easily improve speed and by extension the user experience for their mobile users. Pages who make use of AMP coding actually appear…
Mobile first web design is exactly what it sounds like, it is the practice of designing first and foremost for the smallest screen compatibility possible and then working your way up from mobile to desktop etc.. The idea behind this practice is that by taking this approach you have designed your website to be a…
The best way to measure how successful your site is to look at your conversion rate. At the end of the day this is the most important statistic you have at your disposal when trying to decide if your site is a success.. Whilst it’s true that having as much traffic as possible is of…
MODX (originally MODx) is a free, open source content management system and web application framework for publishing content on the world wide web and intranets. MODX is licensed under the GPL, is written in the PHP programming language, and supports MySQL and Microsoft SQL Server as the database. Many people choose to move their site…
The whole point of having a website is to inform site users about your product, brand or service while leading them down the sales funnel in the process. However, far too many companies fall into the trap of launching their website and subsequently ignoring it, failing to engage with site users, letting its content become…
