How Often Should You Redesign Your Website?
How often should you redesign your website? Discover the key signs that your website may be outdated, underperforming or no longer supporting your business goals.
The 2Cubed Web Design Blog
Read Article
4 MINUTE READCore Web Vitals: What They Are & How to Improve Them (Step-by-Step)
Core Web Vitals (LCP, FID, CLS) are essential metrics for website performance, affecting SEO, user experience, and conversions. This guide explains each metric, shows how to measure them, and provides actionable steps to optimise loading speed, interactivity, and visual stability for better engagement.
3 MINUTE READWomen in Software: Building the Future of Irish Technology
As Ireland celebrates National Women’s Enterprise Day 2025, Jennifer O’Brien of 2Cubed.ie reflects on the evolving role of women in software engineering – and how technical excellence, creativity, and leadership combine to drive innovation.
Local SEO Strategies for Irish Businesses Post-Google Updates
Local SEO is transforming how Irish businesses attract customers in 2025. With Google updates focusing on proximity, relevance, and trust, companies that optimise their Google Business Profile, leverage Local Services Ads, and publish hyperlocal content can stand out in search results. This guide outlines proven strategies to boost visibility, generate qualified leads, and increase foot traffic, helping local businesses compete – and win – against bigger brands.
AI in SEO: How Tools Are Changing Keyword Research in 2025
AI is revolutionizing SEO by transforming keyword research. In 2025, businesses can leverage AI tools to understand user intent, predict trends, optimise for voice and natural language, and gain a competitive edge in search rankings.
3 MINUTE READFrom Websites to Web Apps: Why Businesses Are Moving Beyond Brochure Sites
Brochure-style websites are no longer enough to engage users or drive conversions. Businesses are shifting to web apps – dynamic, interactive, and personalized platforms that boost engagement, automate processes, and deliver a competitive edge online.
3 MINUTE READWhen Should You Choose Custom Development Over Templates?
Choosing between a template and custom website can shape your business’s online success. Custom development offers flexibility, scalability, and stronger branding – ideal for unique functionality, high traffic, and long-term growth, while templates suit simpler, short-term needs.
3 MINUTE READHow Personalisation in Web Design Boosts Engagement
Personalisation in web design is more than just using names – it’s about creating tailored experiences that drive engagement, conversions, and loyalty. This guide explores why personalisation matters, the different types you can apply, and how AI-driven strategies in 2025 can help businesses deliver smarter, GDPR-compliant experiences.
The Importance of UX Design for SEO and Conversions
User experience is now a core part of web design, directly affecting SEO, engagement, and conversions. From fast load times to intuitive navigation, great UX keeps visitors engaged, improves rankings, and drives results.
4 MINUTE READThe New Customer Connection Landscape: How to Drive Lifetime Value and Sustainable Growth
Reduce reliance on shifting algorithms and build lasting growth. Discover how AI search, social commerce, first-party data, and smart eCommerce Web Design help deepen loyalty, boost lifetime value, and future-proof revenue.
3 MINUTE READWhy Website Speed Is More Critical Than Ever
Website speed is critical for SEO, user engagement, and conversions. Fast-loading pages improve rankings, reduce bounce rates, and drive more sales.
3 MINUTE READWeb Design in the AI Search Era
AI is transforming Google Search, making helpful content, structured pages, and user-focused design more important than ever. At 2Cubed, we create websites that answer real questions, provide seamless experiences, and build trust – optimised for both people and AI-driven search.
7 MINUTE READAccessible Web Design: Why It Matters and How to Get It Right
Accessible web design ensures everyone can use your website, improves SEO, meets legal standards, and creates a more inclusive, future-proof online presence.
4 MINUTE READWebsite Development: Building the Foundation of Your Online Success
Website development creates fast, secure, and user-friendly sites that grow with your business. It’s the foundation of performance, functionality, and success online.
4 MINUTE READIs it time to move on from WordPress?
Is your WordPress website starting to feel slow, clunky, or difficult to scale? You’re not alone. Many businesses find themselves limited by traditional CMS setups as customer expectations grow. In this article, we explore common pain points and why moving to a Headless CMS could be the smart, future-proof choice for your business.
2 MINUTE READHow 2Cubed Builds Custom Websites that Deliver Results
Discover the difference a custom website can make. At 2Cubed, we build bespoke, high-performing sites tailored to your brand – no templates, just results.
2 MINUTE READGoogle Local Services Ads are now live in Ireland.
Google Local Services Ads are now live in Ireland, giving home service providers a powerful new way to appear at the top of Google Search and attract high-quality leads.
1 MINUTE READDownload Your Free Accessibility Statement Template Here
Show Your Commitment to Accessibility. Make your website more inclusive with a free, customisable Accessibility Statement template – simple to download and use.
2 MINUTE READPreparing Your Website for ChatGPT and AI-Powered Search
AI-powered tools like ChatGPT are changing how people search online, prompting businesses to rethink their digital strategies to stay visible in conversational search.