Google has announced that on July 1st 2023 it will no longer process standard Universal Analytics. By October 1st 2023 Google Analytics 360 will be gone. Monitoring your website after that will mean Google Analytics 4 (GA4) will be the go-to option. What does Google’s Universal Analytics going away mean for your business? If you…
For the past few months, we have been working very closely with the staff at Prim-Ed Publishing building their brand new eCommerce website, where they will sell primary and secondary school books, eBooks, posters, stickers, etc. to Ireland, the UK, and further afield. The new-look Prim-Ed website went live at the weekend, and we’re all…
With so many online retailers emerging each and every day, it can be difficult to make your eCommerce website stand out from all the competition. Getting people to come to your online store is an achievement in itself, but then you have to convince them to stick around and make a purchase. The online retail…
With so many Irish people using smartphones and tablets to browse the internet, it’s extremely important that companies have websites that can be viewed across a variety of screen sizes. There’s a few ways this can be implemented for your website. Adaptive website design sees your website built to work at a number of sizes….
Every week there seems to be new buzzwords floating around. A few weeks ago, no-one was using Vine, but now you’ll see their short video clips popping up everywhere. Staying on trend is extremely important for web developers, but it’s also a necessity for all businesses, especially if you’re selling goods or services online….
Marketing your business has never been cheaper. Instead of spending hundreds or thousands of euro on newspaper, radio, or on television advertising, you can now promote your brand effectively online for little or no cost. Facebook advertising can be hugely effective for Irish companies, and we work with many of our customers to help them…
Last year, Facebook introduced its Ad Exchange, which changed how they sold their advertising online. Instead of using your liked pages and interests, they began to target you with ads based on your browsing history. However, in the past month, they’ve upped the ante once again, and now you’ll find these ads popping up in…
Last year, Microsoft shelled out a whopping $1.2 billion to acquire social media company Yammer, seeing it as a potential alternative to Facebook or even LinkedIn for businesses. Yammer not only keeps you in contact with colleagues and people in your industry, but also allows for simple collaboration on projects letting you share files, documents,…
A few years ago, every single website you landed on had two things: A flash intro video Auto-scrolling navigation Nowadays, you’re beginning to see these things less and less. Not just because we’ve moved on from them, but because so many of us are using other means to navigate our way around the internet. Smartphones…
2Cubed is delighted to have been shortlisted for the Wexford Business Awards for the second year in a row. This year, 2Cubed is a finalist in the Wexford Technology, Enterprise & Innovation Award category, competing against some strong contenders, including quality vegetable oil producer Pure Oil, who recently hired us to design and develop their…
Ronan is a renowned online writer, and has received various accolades for his contributions to a number of websites. He has a Master’s Degree in English, and has over 12 years of experience writing content on everything from computer games to books, and from music to football. Named as one of the Best Music Bloggers…
For your website to reach the biggest audience, you’ll need it to have a responsive design. This ensures that it works just as well on mobile phones and tablets as it does on laptops and computers. Look at the stats below just to see how important the smartphone is when trying to reach your target…
This is Part 3 of Shopify’s Google AdWords series by ex-Googler Anton McCarthy. Part 1: Five Ecommerce Google AdWords Tips Part 2: Google AdWords Conversion Tracking for Ecommerce Introduction To run a successful Google AdWords campaign, you NEED to understand keyword matching. It’s one of the key factors in the set-up and management…
We came across this fantastic info graphic on another blog. Scurri.co.uk are a logistics company that we follow for the latest in shipping in eCommerce websites. https://www.scurri.co.uk/blog. Shopping Cart Abandonment is very relevant for our customers and some of the key findings are eye openers. Most of the time the key findings are about the…
Will .co take off and will it be a new country neutral domain?? Just noticed today that the new service Vine is using a .co domain. So it got me thinking maybe this domain maybe becoming relevant. Many of our customers are often disappointed with the availability of .com addresses. So it could start to…
The second Measurement.ie conference is on February 13th in the Clyde Court Hotel, Dublin 4. It is organised by Mulley Communications who also organise the Social Media Awards and the Web Awards. Our hashtag for the event is yet to be decided. Our email: 2013@socialbusiness.ie
One of UCD School of Business’s eMarketing classes is running its annual Google Online Marketing Challenge (GOMC) this semester. We arelooking for SMEs who would like to avail of this fantastic opportunity of having highly motivated Business students (many of them come from prestigious Universities in the United States currently spending one semester at UCD)…
eCommerce Website and Development Grants There are some ways in which registered businesses can get a helping hand from local institutions to get their web projects up and running. These are two institutions that can give a helping hand: Wexford Local Development: www.wld.ie/ Wexford County Enterprise Board: www.wexfordceb.ie/ Trading Online Voucher The Trading Online Vo ucher Scheme …
Hi All, Our Christmas opening hours are as follows. Closing Friday the 22nd of December at 1 o’clock. Business as usual will resume on Wednesday the 2nd of January. Wishing all our customers a very Happy Christmas and all the best in the new year.
