In the current climate it is essential that your website represents your brand and your company’s ethos, provides a positive User eXperience and features engaging content to appeal to your target audience. Does your current website provide all these essentials or is it in need of a refresh? Have you considered changing your web design…
Often times, the basics and fundamentals of SEO are overlooked as we focus on the more technical challenges that Search Engine Optimisation presents. Before diving into the more complex SEO issues, we should focus on two of the absolute basic and key items – content & link building. For this post, we’ll take a look…
A Digital Audit can certainly bring many things to mind that you may not have considered. A full and thorough audit of your brand’s online position is certainly worth the effort. What is a Digital Audit? In our previous post, we looked at an SEO audit and what this can bring to your website in…
Social media advertising spend was over $100 billion in 2019. This is expected to exceed $200 billion in the next 3 years. The potential to build successful social media campaigns is certainly viable but is it worth the risk? Any company with a social media strategy in place, will most likely have spent money…
In this post, we will take a look at what to look out for in 2020 from an SEO point of view. Search Engine Optimisation is a huge focus for many online businesses nowadays and is more crucial than ever in order to help drive traffic and ultimately sales. Image credit to Diggity Marketing. Content…
Now that 2020 is upon us, we’ve been focusing on the web design trends for the coming year to ensure we keep up to date with the latest and greatest in design and technology. It seems that gone are the days of drop shadows and fussy design elements and we look towards a year of…
If you’re a business owner and you’re looking to expand your online presence, having an SEO strategy in place is sure to bring many benefits. SEO is a complex subject and as the graph below shows, there are many elements that make up SEO overall. SEO for your Business A large number of SMEs tend…
If you’re looking to build an online presence promoting your company or selling products, 2Cubed are on hand to help you along the way. Our team work to bring your ideas to life using the latest design and custom web design processes. We collaborate to develop a wide range of custom-built software for your company…
If you run a business and are looking to sell online, there are multiple eCommerce platform options available in today’s market. It’s easier than ever to set up an online store to sell products nowadays but that doesn’t guarantee you will actually be successful. Which eCommerce Platform is Right For My Business? Once you have…
If you’ve been thinking of changing your website design company recently, we have put together a list of requirements in order to make the transition an easy and stress free experience, whether you are looking to change your website provider, change hosting company or just looking to have your website maintained. What will I need?…
Over the past couple of weeks, we have received mass emails in relation to Breadcrumb markup errors from Google. You may have received a similar email: What are Breadcrumbs? A breadcrumb, or a trail is a visual element added to show a user where exactly they are within a website. It also indicates the path…
Since the nofollow attribute was introduced in 2005, it has allowed Google to understand link relationships between pages. What is a nofollow link? Initially introduced to help with spam, the nofollow attribute was a simple way to tell Google whether or not to count or ignore links to use within their search algorithms. Link building…
In order to grow your online business, to drive traffic toward your site and achieve set goals, a fundamental area is keyword research. Whether you plan on developing a solid SEO strategy or a PPC campaign, keyword research gives you the option to fully research and think about what your users may search for. …
At present, the UK is due to leave the European Union as of 31st October 2019. Even though the vote to leave Brexit was way back in June 2016, much uncertainty remains even at this late point in the process. Learning how to prepare your website for the implications of Brexit should be considered. Firstly,…
When you are deciding on a new website, it’s important to take into consideration a number of factors. As you can see on the graphic below, we’ve created a simple process to assist with this. This planning process is critical to ensure you have a clear picture in mind for a new website. Failing to cover…
From 14th September 2019, the manner in which payments are processed is changing. Strong Customer Authentication is a new rule coming into effect in Europe. What this means is that an extra layer of security is added when making a purchase online and currently this usually is via an SMS sent from your bank with…
If you own or run an e-commerce store, you may want to consider looking into Google Shopping to help get the most out of your selling experience. Google Shopping is a powerful platform that allows you to display products from your website directly on to the search results page. Setting up a Google Shopping feed…
Google’s AMP project was launched in 2016 and after a slow start, soon became a common feature across mobile search results. AMP or accelerated mobile pages, is a framework developed by Google to rival Facebooks Instant Articles and the technology allows pages to load almost instantly. Last year, we wrote a post about the importance…
If your site uses WordPress, you’re probably familiar with plugins. Plugins are there to make life easier, essentially. We’ve gone through some of the top plugins on WordPress and picked out 8 that you may want to consider for your site. Woocommerce – Woocommerce powers over 40% of all eCommerce websites on the web. Powerful…
