For many businesses, the website feels “finished.” It looks modern, the branding is consistent, and everything appears to function as expected. But despite that, enquiries are low, bounce rates are high, and the site doesn’t seem to generate meaningful results. In 2026, this is a common problem: websites that look good but don’t perform well….
In order to grow your online business, to drive traffic toward your site and achieve set goals, a fundamental area is keyword research. Whether you plan on developing a solid SEO strategy or a PPC campaign, keyword research gives you the option to fully research and think about what your users may search for. What…
At present, the UK is due to leave the European Union as of 31st October 2019. Even though the vote to leave Brexit was way back in June 2016, much uncertainty remains even at this late point in the process. Learning how to prepare your website for the implications of Brexit should be considered. Firstly,…
When considering a new website, it’s important to consider all elements and we’ve created a website specification document to help you with this.
From 14th September 2019, the manner in which payments are processed is changing. Strong Customer Authentication is a new rule coming into effect in Europe. What this means is that an extra layer of security is added when making a purchase online and currently this usually is via an SMS sent from your bank with…
If you own or run an e-commerce store, you may want to consider looking into Google Shopping to help get the most out of your selling experience. Google Shopping is a powerful platform that allows you to display products from your website directly on to the search results page. Setting up a Google Shopping feed…
Google’s AMP project was launched in 2016 and after a slow start, soon became a common feature across mobile search results. AMP or accelerated mobile pages, is a framework developed by Google to rival Facebooks Instant Articles and the technology allows pages to load almost instantly. Last year, we wrote a post about the importance…
If your site uses WordPress, you’re probably familiar with plugins. Plugins are there to make life easier, essentially. We’ve gone through some of the top plugins on WordPress and picked out 8 that you may want to consider for your site. Woocommerce – Woocommerce powers over 40% of all eCommerce websites on the web. Powerful…
In this post, we’ll look at a critical element of search engine optimisation; Technical SEO. This has become a fundamental and sometimes overlooked area of SEO but we’ll explain why it’s more important than ever below. Technical SEO contains many topics we could dive in to, but by understanding the key elements, it should allow…
Structured data is used to enhance your search results. It tells Google more about your company and your website. 2Cubed can help with your structured data
You may have noticed a new layout while searching Google recently on your mobile device. Around the end of May, Google released an updated visual layout for the mobile search results page. This refresh was released to introduce a more modern and user friendly layout. Google say “we’re unveiling a visual refresh of the mobile…
As traditional marketing has become less effective in this modern digital age more and more have turned their focus towards content marketing for their marketing needs. Content marketing is a strategic marketing approach focused on creating and distributing content that can not only attract your target audience but actively retain them which will mean the…
There is an intrinsic link between Website Speed and User Experience. There is a direct correlation between website speed & user experience, when the website speed is fast, it can greatly contribute to your website delivering a positive user experience, likewise a slow or frustrating website speed can lead to your website delivering a very…
Graphic Web Design is a fundamental part of web design, it includes everything from background images, banners and button controls to colour scheme, text style, and graphics. The impact that graphic design has on your website is merely not just aesthetic as many would first think. In fact, web design can actually be one of…
WordPress is a content management system (CMS), which means it’s designed to help you organize and display the content on your website. The most popular CMS chosen by people to develop their website on is WordPress. Here are 5 great reasons why WordPress is the CMS platform of choice for many: Free to use WordPress…
Recently we discussed how to evaluate whether your PPC campaign is worth it? In this post we will discuss 3 common Google Ads mistakes that people make all too often in their PPC Campaigns. Not enough ads per group Less is certainly not more when it comes to ads in your ad group. Google recommends…
Whether it’s from word of mouth or testimonials reviews have always been an integral part of a business’s success. The positive impact of great reviews for a business cannot be underestimated nor can the negative impact of bad reviews. Reviews help potential new customers to decide whether they should choose your business over another, having…
Pay-per-click, commonly known as PPC, is a paid advertising strategy which is used to get your ad in front of your target demographic. When your PPC campaign is effective it can become a brilliant source of lead generation to your website. However conversely if your campaign is ineffective and is costing you money without giving…
As we have touched on before having a great Web Design employed throughout your website is very important to ensure that your website delivers a great user experience. We all know that a great user experience is great for SEO however if not properly done correctly web design can inadvertently end up actually damaging your…
