Why You Need A Website Maintenance Plan

You find out website has been hacked. Your customers cannot access important information or your users cannot purchase your goods or services. What do you do? Panic!

You don’t have a website maintenance plan in place and don’t have a point of contact to help resolve the issue. This is just one of the many issues you are likely to encounter without a professional website maintenance plan in place. Websites are more vulnerable to breaches and hacks nowadays more than ever. Sophisticated systems are always targeting sensitive information and vulnerabilities.

why do i need a website maintenance plan?

What’s involved in a website maintenance plan?

Ensuring your site is fully up to date and patched ongoing is one the fundamental purposes of a website maintenance plan. Along with this, some of the other key purposes a plan may include are as follows:

  • Speed Optimisation / Performance
  • Server updates
  • Content addition / general updates and support
  • Health Checks
  • Broken links etc which may harm SEO performance

2Cubed offer a number of website plans, tailored for you. This allows you get the most out of your plan while being safe in the knowledge that your online business is safe and secure.

Find out more about our fully managed website maintenance and management services here – https://2cubed.ie/services/website-management-maintenance/

You can use our dedicated ‘get a quote’ form to get a quote based on your requirements – https://2cubed.ie/get-a-quote/

Contact us today for more information on the services we provide – Contact Us

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LEO Online Trading Voucher – 2020 update

  • Financial assistance for small businesses to expand and trade more online
  • Up to €2,500 available with just 10% of this coming from your business as co-funding
  • Businesses that have already received an online trading voucher previously are eligible to apply for a second voucher

The LEO Trading Online Voucher scheme has been in place for a number of years and has offered thousands of businesses the funding to start or help with trading online.

The scheme has been a great success and a vital access to much needed funding for many small businesses. Our previous post on this topic outlined exactly what was on offer in regards to this – https://2cubed.ie/2019/02/leo-trading-online-voucher/.

Due to the ongoing situation regarding Covid-19, the Local Enterprise office have expanded this scheme to help businesses who meet the criteria further. In order to qualify for the funding, you must:

  • Have a limited or no eCommerce presence at all
  • Have 10 or less employees
  • Have a turnover of less than €2 million
  • Must be trading for at least 6 months

In addition to this, 90% of the total amount is now available through this scheme. This means a new website or adding eCommerce to your website may only cost you €250. This is an excellent incentive particularly with footfall dropping to almost record lows. The funding can be used for areas such as IT consultation, development or upgrade of an eCommerce websiteimplementing a digital marketing strategy and much more.

This applies to applicants who apply between now and September 30th 2020.You can find out more here https://www.localenterprise.ie/Discover-Business-Supports/Trading-Online-Voucher-Scheme-/. If you are looking to apply for the scheme, please click here to find details for your local enterprise office – https://www.localenterprise.ie/Find-Your-Local-Enterprise-Office

Alternatively, you can download the application form HERE.

Contacting us

If you have any questions on this scheme, please reach out to us in the same channels as you normally would:

Technical Support – support@2cubed.ie

General Enquiries – by using our contact form or by emailing hello@2cubed.ie. You can also avail of the LiveChat service on our website.

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Easter Opening Hours

Category: News

We would like to wish you and your family a very Happy Easter. Our office will close on Thursday 9th April at 5:30pm and will re-open on Tuesday 14th April at 9am.

Contacting us

Please reach out to us in the same channels as you normally would:

Technical Support – support@2cubed.ie

General Enquiries – by using our contact form or by emailing hello@2cubed.ie. You can also avail of the LiveChat service on our website.


Covid-19 – Taking Advantage of your Website

Category: News

How we are helping our customers

Over the past few weeks, we’ve witnessed something that none of us expected. The unprecedented situation has quickly caused most businesses to re-think day to day operations. We wanted to share some of the opportunities our customers have taken advantage of and added to their websites over the past number of weeks. From adding alerts & banners to posts outlining opening hours and service availability to adding eCommerce where possible to give users another avenue to purchase, some of our customers have been utilising their websites as much as possible.

Carter Beauty Cosmetics

The team at Carter Beauty have a prominent banner highlighting service and delivery options over the coming weeks. This allows website visitors to the website to get the information they need as quickly as possible.


Caragh Nurseries

Our friends at Caragh Nurseries requested us to add an always visible banner to the website which clearly highlights the updated business operations during Covid-19.


Morgan Doyle’s

2Cubed helped Morgan Doyle’s to improve user experience by designing and developing new a new banner and category images on their homepage. This will help user to get to where they need to on the site in as few clicks as possible.



Pimbrook offer Sage Support and this includes Sage Payroll. We have set up a new slider outlining the period of disruption along with a pop-up outlining important updates to Sage Payroll systems in the UK and Ireland.


H&H Motors

With garages and car dealers closing throughout the country, they are looking at innovative ways to keep business coming in. For H&H Motors, we quickly helped them to build a ‘value my car form’ to the website allowing users to send in information and images of their vehicle and have it valued without having to leave the house. Check it out below:


This is just a selection of businesses we have helped to get urgent messages or work completed in the last week or two. If you are looking to add an alert, updates or even to add eCommerce to your website, please get in touch and we will aim to turn around any requests as soon as we possibly can.

Contacting us

Please reach out to us in the same channels as you normally would:

Technical Support – support@2cubed.ie

General Enquiries – by using our contact form or by emailing hello@2cubed.ie. You can also avail of the LiveChat service on our website.

From all of us at 2Cubed, we wish you and your families the very best throughout this period of uncertainty.


Covid-19: Helping you to continue online business

Category: News

During these unprecedented times, almost all of us will be affected by the Coronavirus epidemic. Many businesses will no doubt suffer due to the fall in footfall and face to face dealings. At this time, your website can be a vital tool to use moving forward. We want to help you to build your online presence and utilise your website during this time to its maximum potential.

With this in mind, we want to outline the measures in place to allow us to continue supporting you in the best possible manner.

  • Remote Working – Given the Government directives on social distancing, we made the responsible decision to work from our homes as soon as possible and we continue to do so. Our team have experience with remote working (we have tested this a number of times in the past). We have a number of collaboration tools and practices in place to ensure your website project is managed securely and efficiently.
  • Tools – We work in an industry where personal and private information is transmitted to us. You can rest assured that anything you need to send will be done so in the most secure manner possible. Any tool we use to store information is fully incorporated with the most secure practices (such as 2FA).
  • Communication – Working remotely allows us to avail of the latest in technological communication software. This allows us to continue to follow our work processes in fine detail. We are holding daily video briefings to help with this.
  • Services – The services we provide to you are fully operational. Our servers are fully managed and this will continue as always. Maintenance will continue on these servers and on your website.

We are constantly evaluating the ongoing situation and will continue to on a daily basis. Any updates will be posted on our blog and social channels.

Contacting us

Please reach out to us in the same channels as you normally would:

Technical Support – support@2cubed.ie

General Enquiries – by using our contact form or by emailing hello@2cubed.ie. You can also avail of the LiveChat service on our website.

From all of us at 2Cubed, we wish you and your families the very best throughout this period of uncertainty.

Supporting you through Covid-19

Category: News

Coronavirus (Covid-19) poses many challenges to us all as a society. We want to assure all of our customers that we are operating as normal during this period of uncertainty. Our ability to support you remains unchanged.

Utilising your website

With footfall likely to drastically decrease over the coming weeks, now is the time to utilise your website to its maximum potential. Sales via traditional channels may be hit hard. Offering customers an online platform to purchase products or services gives you the option to grow your business during this period of uncertainty.

The level of service you receive from us will be as normal. Whether you require urgent updates or development to help your business or if you are just looking to get a message or update out via your website to communicate to your customer base, please contact us and we will do all we can to assist.

Contact us

2Cubed staff are fully equipped to work remotely, if required. The technology and cloud based services in place, allow us to operate normally.

We are here to help support you and your website. Please Contact 2Cubed with any questions you may have. We are on hand to support you.

You can also call us on 01 905 8114 or 051-440425, or email hello@2cubed.ie

The 2Cubed team.

If you or someone you know displays symptoms of Coronavirus, please follow the measures set out on the HSE website – https://www2.hse.ie/conditions/coronavirus/coronavirus.html


Simplifying SEO – Link Building

Often times, the basics and fundamentals of SEO are overlooked as we focus on the more technical challenges that Search Engine Optimisation presents. Before diving in to the more complex SEO issues, we should focus on two of the absolute basic and key items – content & link building. For this post, we’ll take a look at link building and how to do it correctly.

Image credit to Diggity Marketing.

What is link building?

Link building is the action whereby another website contains a hyperlink back to your website. As simple as that sounds, a high-quality link building strategy requires a great deal of time and patience and is something that one cannot rest on. The value of link building remains hugely important for SEO in 2020 and will remain so for some time.

It’s important to note that – Google do not take any malicious or non-genuine link strategy lightly and your website will suffer drastically as a result. More on Google’s policy regarding link schemes and their guidelines can be found here.

How can I build good quality links?

Google’s Penguin update focused not just on the amount of links to a website but the quality and relevance of the links instead. Some years ago, black-hat techniques would see websites participating in link farming and so on with the sole purpose of increasing visibility and this was unfair to the user doing it the right way! This all changed back in 2011 with the release of Panda which as mentioned, focused on high quality links and reduced the the value of a link from a ‘thin’ website or a website purely in place to participate in black-hat strategies.

Building good links the right way involves effort. Reaching out to relevant partners and building trust and a relationship may present the opportunity to have a link placed on that partners website. This may be a guest blog post, a help guide or just a link on a ‘Partnership’ page as an example. The relevance of the link is also a big factor. Note that link exchanging is not a good practice and can lead to penalties. This is the idea of exchanging a link purely for the sake of doing so without any real relevance or benefit for both parties.

How to measure link building performance?

Many tools allow you to view the total number of backlinks to your website. Some of the Pro or paid tools such as Ahrefs, Moz Pro or SEM Rush will include a detailed ranking on these links and the probable authority of that link. This means you get an overview of these links and can tailor your outreach to similar sites or industries to build even further. Google Search Console is a fantastic tool and will also provide insight on these backlinks. Using the ‘acquisition’ – ‘referral’ option on Google Analytics shows you where exactly the traffic to your site originated.

To summarise, focusing on high quality and relevant link building strategies can have a massive payoff for your website and is something that should be at the forefront of SEO work.

To find out how we can help your SEO strategy, please Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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Digital Audit

A Digital Audit can certainly bring many things to mind that you may not have considered. A full and thorough audit of your brands’ online position is certainly worth the effort.

What is a Digital Audit?

In our previous post, we looked at an SEO audit and what this can bring your website in terms of organic positioning – https://2cubed.ie/2018/11/free-seo-audit/

A full digital audit looks into much more. While an SEO review is essential, we take a look at the bigger picture online. Just some of these elements include:

  • SEO Strategy: On-page, off-page and the technical elements involved in ensuring your website performs as expected.
  • Social Media presence: Facebook, Twitter, Linkedin, Instagram & more.
  • Blogging: An informative and descriptive blog can present many opportunities.
  • Other online platforms: Google Business, Google Maps, Directories, Reviews & many more. 

Competition is greater than ever nowadays. Ensuring your online presence is optimised and efficient may be what makes you stand out from the crowd. 

Measuring performance

Building your online presence is a time consuming task that involves a great deal of effort. Ensuring that you can accurately measure the work carried out is very important. Tools like Google Analytics, Google Tag Manager, Social Media Metrics and so on are vital to measure performance. Using these correctly will involve some getting used to but are definitely worth the effort. You can use the data from these tools to view elements and KPIs such as goals, traffic acquisition, audience behaviour and so much more. This data is a great way to see progression!

If you’re serious about building your presence online, then a digital audit is something that should be considered as a priority. By discovering faults, issues and areas for improvement, you can develop a long term strategy of key steps to help your business on an upward track moving into the future. Start your Digital Audit today!

To find out more about what we can offer you, please Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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Social Media Advertising – is it worth it?

Social media advertising spend was over $100 billion in 2019. This is expected to exceed $200 billion in the next 3 years. The potential to build successful social media campaigns is certainly viable but is it worth the risk?

Any company with a social media strategy in place, will most likely have spent money on ads or is planning to in the short to medium term. As competition grows, companies are looking into ways to actively engage with users, to drive traffic, boost sales and increase brand awareness.

Social media usage is at an all-time high. More than 3 billion people are actively using social media on a regular basis*. This means the potential to target your ideal customer is certainly possible on a daily basis. How you choose to do this is key. *source – https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

So, taking this into account, what are the best ways to maximise ROI? And which platforms work best?


Facebook is, and will be for some time the number 1 for social media usage and social advertising. With over 2.4 billion active users, this platform is absolutely vital to any planned social spend. Here at 2Cubed, we have found Facebook advertising to be the most efficient, cost-effective strategy when advertising online. The ability to target a preferred audience, in multiple locations is a simple process if you know your target audience. The variety of ad types is also quite good (photos, videos, events, jobs etc). The budget spending flexibility is also a great tool and even for small amounts you are likely to see some decent results on engagement and return on investment.


With over 1 billion active users, Instagram is a hugely popular social media channel and continues to grow. The ability to place ads on the platform is also a simple enough process since Facebook integrated both platforms centrally in their Ad Manager. Ads created on Facebook can now display on Instagram and again, the ability to target your preferred audience is relatively straightforward. In fact, you don’t even need an Instagram account for your business in order to advertise on the platform. The downside of Instagram advertising can be the lower engagement rate on ads compared to Facebook. In saying that, according to Facebook ‘over 200 million Instagrammers visit at least one business profile per day’. Instagram advertising is certainly one to consider in the coming year. You can read more on this here.


In the past few days, Twitter have announced that revenues in the company have exceeded $1 billion for the first time. Advertising money accounts for a large portion of this. This obviously suggests that more companies are considering Twitter for advertising purposes. Audience targeting is simple and efficient but not quite as effective as Facebook. Twitter’s platform is getting better and while we wouldn’t suggest ploughing money into a campaign just yet, a small budget campaign may be worth doing to gauge how successful it can be.

These were just some of the platforms available when considering advertising online. When combined with a solid SEO plan and Google Ads, social can be a great way to tap into your users first hand whilst controlling your budgets closely.


Linkedin is a tricky one. With over 300 million active users, it can be an excellent platform in general but when it comes to advertising, we’ve found it to be not so good for the most part. The cost-per-click is sometimes outrageous and a small to medium campaign can lead to costs spiralling in a short space of time with varying degrees of success. Linkedin advertising may improve and is possibly quite a good tool for large corporations but for now we would suggest sticking to the more user and budget friendly competitor platforms.

Contact us

If you’re looking for assistance with online marketing, 2Cubed can help. Contact us today by using the form below or you can use our dedicated ‘get a quote’ form here.

SEO Trends 2020

In this post, we will take a look at what to look out for in 2020 from an SEO point of view. Search Engine Optimisation is a huge focus for many online businesses nowadays and is more crucial than ever in order to help drive traffic and ultimately sales.

Image credit to Diggity Marketing.

Content and BERT

Fundamentally, SEO has for a long time been made up of a number of set variables, such as; backlinks, content and keywords. As search engines are constantly developing, we’re now at a point where the bots sent out by search engines to crawl websites are smarter than ever and becoming more human like due to advancements in AI. This leads us to think not just about content simply stuffed with keywords but content that is well written and answers the queries of real users. This was highlighted back in October last year by the introduction of Google’s BERT algorithm (Read Here). As mentioned in the article, each day almost 15% of queries searched for haven’t been searched for before. By analysing your website content in a more human format, allows Google to show users the most relevant websites based on the search term. Content is king as they say!

Technical SEO

Here at 2Cubed, something we’ve taken a particular focus in over the past year has been technical SEO. We had written a post outlining this in detail here. Technical SEO is the focus on the architecture of your site, the speed, the usability of pages and much more. Google Search Console is an excellent tool to examine any warnings or errors and ensuring these are clear will help massively toward SEO performance. Any site focusing on SEO this year should be fully aware of this.

Structured Data

If you’ve ever searched a term on Google, you most likely will have seen some structured data such as featured snippets. Featured snippets are described by Google as ‘Google’s search results sometimes show listings where the snippet describing a page comes before a link to a page, not after as with our standard format. Results displayed this way are called featured snippets.’

By adding structured data to your site allows you the opportunity to compete for space on the results page above the first position. This is a fantastic way to grow traffic and improve click-through rates.

Voice Search

More and more, users are searching queries by asking questions. Use of Siri, Alexa, Google Assistant and others are on the rise and the technology behind these brings us back to BERT. Conversational queries are not text and as such, search engines need to understand what is being asked and which relevant results are to display. By reviewing your content and optimising it with this in mind, you’ll have a much better chance of appearing for a search term and increasing traffic to your site.

This was just some of the trends to look out for in 2020. Applying these to your SEO strategy will most likely lead to positive results! Some others to keep in mind are:

  • Link Building
  • Mobile SEO
  • Local SEO
  • UX

2Cubed can help you grow your online business! Check out a full list of services and our website process here – https://2cubed.ie/services/

You can use our dedicated quotation form below or contact us with any questions you may have here.

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