Tag Archives: Responsive Web Design

New eCommerce Website Launched for Wexford’s Water Parts Direct

Category: News Projects

We have just put a new website live for http://www.waterpartsdirect.com/ – an eCommerce website selling parts for pumps and water systems, based in Wexford.

A bespoke design for the website allows it to be fully responsive on all mobile devices. We have used WordPress and WooCommerce to build this website, which means it can be easily updated and upgraded, and gives the client control over the content. We will work closely with Briain over the next few months to ensure he gets maximum exposure on Search Engines.

Here is a little bit about Water Parts Direct:

Waterpartsdirect.com is a new website dedicated to the sale of all parts needed in the treatment and pumping of water and liquids. The Waterpartsdirect.com team have over 50 years’ industry specific experience. We offer each of our customers access to our extensive knowledge and expertise in the treatment of water and pumping of water and wastewater.

While also having access to over 30 different brands and suppliers we also have service teams which ensure all of the items we sell, we use ourselves. We will try to offer you the best advice, and best price of all the items we stock and ensure the products are delivered promptly. Our experienced team are available to answer any questions you may have.

Should you need to contact us please see our contact page for our email address or else fill out an ask the expert form and we will respond within 24HRS.

New eCommerce Website

New Website Design Trends 2015

Category: News
Website Design Trends

Although it is only a few months into 2015, 2Cubed has already been noticing many new website design trends for 2015.

We are seeing some really nice responsive websites that are being created properly and giving customers a full mobile experience, instead of a light version of the website that has little value for your customers. We are seeing many businesses replacing their standard main menu with a responsive-looking burger menu on their full-width websites, but like many things, this probably will just be a fad that disappears as quickly as it arrives – they work great on mobile, but are just frustrating for desktop users!

When it comes to Payment Gateways on eCommerce websites, there is a trend to offer multiple payment options for customers to choose the one that they are most confident in.

Scrolling sites are still there but on desktop it’s still a bit of an issue. We have come across some clients not knowing to scroll down when they see a large banner image and think this is the only thing on the page. So be careful to show a little bit more than the banner, so that customers know to scroll down if they are supposed to. It’s fine on mobile as experience has taught us that mobile users don’t mind scrolling when browsing.

We have seen a bit of a buck in the trend for large banners that take up too much space. Companies want to get the information to the customer as quick as possible and are trying to get their message across quickly and efficiently rather than wasting a chunk of the screen on one message. Some people will never see the second and third banner because they are impatient, and have already clicked away.

Fixed-width centre-aligned design still works but in a much more clever way. It looks to be 100% size of the screen. Responsive design has really helped to show different views for different screen sizes.  Instead of sites (and their content sections_ going all the way to either side of the viewport, some sites are opting for a max-width to keep their content centred in the viewport.

Photographers seem to be kept busy these days with much more value in having custom photography rather than stock photography displayed on websites. It makes much more sense to follow this approach, as customers prefer to see real company shots on the website.

With typography on sites, fonts are getting even larger than 2014. This enhances the visual hierarchy of content and breaks up the page giving an overall better user experience.

Give us a shout if you want to discuss any of the above. Hopefully our insight helps you when you are working with your chosen developer designing your website!


Adaptive and Responsive Web Design

Category: Tips and Tricks


With so many Irish people using smartphones and tablets to browse the internet, it’s extremely important that companies have websites that can be viewed across a variety of screen sizes. There’s a few ways this can be implemented for your website.

Adaptive website design sees your website built to work at a number of sizes. So there will be a tablet version which will look the same whether you’re using a 7 inch Google Nexus or a 10 inch iPad. On the other hand, responsive web design is more fluid and changes depending on the device, the resolution, and the screen size.

Both of these are extremely effective when done properly. However, some sites may not work too well with adaptive layouts as large images or numerous blocks of text can be shrunken or look out of place. Responsive websites will work effectively across the board, and change depending on your device. This means that a three column website may become a two column site when viewed on a smartphone, making everything much cleaner and user-friendly.

Each method has its own champions, and rightly so. Some companies have brand identities that they want carried across all platforms. With 30-50% of web traffic now coming from mobile devices, it’s becoming more and more important that your company’s website adapts or responds to your client base.

Building your own App for iPhone or Android can be extremely expensive, but making sure your website works as well on your phone as it does on your laptop need not be.