Tag Archives: Web Design

Web Design Trends 2020

Category: News

Now that 2020 is upon us, we’ve been focusing on the web design trends for the coming year to ensure we keep up to date with the latest and greatest in design and technology. It seems that gone are the days of drop shadows and fussy design elements and we look towards a year of more minimalist and simple design with the addition of beautiful and futuristic elements. We’ll take a look at some of the new trends below. web design trends 2020

Dark Mode

A big focus this year lies with dark mode design features. We’ve seen dark mode grow popularity across a wide range of platforms in the past year or so such as Twitter, YouTube, iOS and more. The dark backgrounds enhance the colours and elements on pages and are a great basis to showcase beautiful photography also. See a nice example by clicking here.

Minimalist Design

Having a simple basis again allows the elements on page to become the main feature as these are no longer lost within a wide array of clustered graphics. A minimal design is user friendly, easy on the eyes and straight to the point. Fussy menus and navigation are becoming outdated as they lead to end user frustration. Hidden navigations and desktop burger menus are an option as they maintain the required menu items but are only activated on user interaction. So in 2020, keep an eye out for lots of empty space simplifying website functionality.

Full Screen Forms

Continuing on with the minimalist design features, full screen forms and lead captures are likely to be a common theme across the web design industry in 2020. Big forms with clear and easy to read fields and surrounded with white space are both user friendly and effective building up leads and contact lists. There are a wide range of options and plugins out there to incorporate these onto your website.

Parallax

Parallax has been around for a number of years at this stage but seems to be sticking around more so than other techniques that have come and gone. For the next year, parallax looks to be a key player in terms of building functional yet interactive websites. The illusion of parallax scrolling enhances basic pages and brings them to life. A great example can be seen here.

This is just a brief overview of what you can expect in 2020. Some more trends to look out for are as follows:

  • 3D Elements and Artwork
  • Split screen content
  • Solid frames
  • Combining photography and graphics

2Cubed are on hand to assist with any questions you may have. Check out a full list of services and our website process here – https://2cubed.ie/services/

You can use our dedicated quotation form below or contact us with any questions you may have here.

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SEO for SMEs

Category: News

If you’re a business owner and you’re looking to expand your online presence, having an SEO strategy in place is sure to bring many benefits. SEO is a complex subject and as the graph below shows, there are many elements that make up SEO overall.

SEO for your Business

A large number of SMEs tend to focus on traditional marketing practices and understandably so as these may have brought success over many years. However, SEO should now be a crucial consideration for any business with a website in order to meet targets and set business goals. This is especially true for SMEs looking to build an online presence.

Competition is something we all deal with in business and SEO is no different. However, having a well planned and thought out SEO strategy can have a number of benefits.

Benefits of SEO

  • Increased traction on search engines (getting your site and brand out there)
  • High quality, relevant traffic to your website
  • A higher possibility to convert a website user into a sale or to convert a goal
  • Decreased budgets on other marketing activities
  • The opportunity to sit down and focus on priority keywords and phrases (how would you like your ideal user to find you?)

To summarise, by deciding SEO is a feasible option for your website, you are sure to see some benefits from doing so. As an SME, coming into 2020 this should be high on your list of marketing priorities moving forward.

You can read more on our Digital Marketing service here – https://2cubed.ie/services/search-engine-optimisation/

Our expert team is on hand to assist with any questions you may have. Check out a full list of services and our website process here – https://2cubed.ie/services/

You can use our dedicated quotation form below or contact us with any questions you may have here.

Which eCommerce Platform Should I Choose?

which ecommerce platform should I choose
Category: News

If you run a business and are looking to sell online, there are multiple eCommerce platform options available in today’s market. It’s easier than ever to set up an online store to sell products nowadays but that doesn’t guarantee you will actually be successful.

Which eCommerce Platform is Right For My Business?

Once you have decided to begin the journey of selling your products or services online, you should note the many options to consider. Many platforms have varying degrees of options, functionality and cost. The most popular options may not always perhaps be the best option for your business and that’s why a good deal of thought should be factored into any considerations. Some examples of the more well-known eCommerce platforms are as follows –

A good place to start is by mapping out what you would like to do with your store; multi-site, multi language, discounts & offers, cart abandonments etc etc. There’s a lot to consider so 2Cubed are on hand to assist you in this process. We have many years experience helping businesses in Ireland build a solid online presence in order to sell items successfully.

Our expert team is on hand to assist with any questions you may have. Check out a full list of services and our website process here – https://2cubed.ie/services/

 

Change Website Design Company

If you’ve been thinking of changing your website design company recently, we have put together a list of requirements in order to make the transition an easy and stress free experience, whether you are looking to change your website provider, change hosting company or just looking to have your website maintained.

What will I need?

Depending on the service you require, the list of items will differ. However, it’s always good practice to have, or at least know, where your website is hosted. In addition, where your domain name is registered and hosted, how your business emails are configured and knowing this information will save a huge amount of time when switching companies.

Once the above items have been resolved (we can help with all of this), we will take over and work behind the scenes to enable your new service in a prompt and professional manner. At this point, you can sit back and relax!

2Cubed Web Design & Development offers a wide range of services to help you with your online presence. Some of these services include:

  • Website Hosting
  • Domain Management
  • Website Maintenance
  • Website Monitoring
  • Security Monitoring
  • Fixing website hacks
  • Improving website speed and performance
  • Plugin updates
  • Dedicated support channel between 9 am-10:30 am every morning (support@2cubed.ie)

Our expert team is on hand to assist with any questions you may have. Check out a full list of services and our website process here – https://2cubed.ie/services/

You can use our dedicated quotation form below or contact us with any questions you may have here.

Keyword Research

In order to grow your online business, to drive traffic toward your site and achieve set goals, a fundamental area is keyword research. Whether you plan on developing a solid SEO strategy or a PPC campaign, keyword research gives you the option to fully research and think about what your users may search for.

 

What are keywords?

Keywords are essentially the words or terms that you enter into a search engine when looking for an answer or a service. Put yourself in your ideal users’ shoes for a moment and think about the path they should take in order to see your website. Whether you are selling products, providing a service or providing information to users, you’ll see a huge benefit from developing a keyword strategy.

Where do I start?

Start by mapping out some broad terms related to your website. Keep them relevant to your sector and what you do. From here, you can begin to build out more long-tail keywords which are more specific to what you offer. Long-tail keywords are the three or four word terms that accurately describe your product.

For example, take a store selling sporting goods. They would begin with some general but competitive keywords like sporting goodssport shop and so on. From here, narrow it down to more specific items such as hockey equipment Dublin, boys running shoes Kilkenny, Wexford kids GAA shirt etc. By developing and implementing these long-tail keywords in to your website content, you’ll have a much better chance of being found on the search engines. On top of this, more relevant traffic to your website and the chance to convert these users into sales. The long-tail keywords usually have less competition and a higher chance of conversion!

Useful Keyword Planner tools

There are many options online to assist with keyword research. Some free tools are available but may be quite limited. You’ll have far more features and options with some paid tools.

Wordstream – https://www.wordstream.com/keywords

Google Keyword Planner (connected to Adwords) – Keyword Planner

Wordtracker – https://www.wordtracker.com/

By developing a keyword strategy for your website, you’ll give yourself every chance to be successful online. The importance of this can’t be understated. By using some of the keyword tools, you’ll get some fresh ideas for keywords that you may not have considered previously. Taking these terms and implementing them into your blogs, PPC, SEO and on-page content should enhance your online visibility greatly!

At 2Cubed Web Design & Development, we offer a number of options to help you develop and a keyword strategy. In addition, we also offer a number of services to help you grow your online presence. Check out our list of services and our website process – https://2cubed.ie/services/

Website Specification

Website Specification

When you are deciding on a new website, it’s important to take into consideration a number of factors. As you can see on the graphic below, we’ve created a simple process to assist with this. This planning process is critical to ensure you have a clear picture in mind for a new website. Failing to cover these steps before a website is created can lead to items or processes to be overlooked and cause problems down the line.

At 2Cubed, we want to ensure you have a clear picture in mind when considering a new website and we can assist you fully with this process to ensure success.

What to consider?

Planning and building a new website is a complicated matter. Items can be overlooked and when a specification is not clear. A good starting point is to look at some websites you admire and list why you think so.

Design or Redesign?

Are you looking for a completely new design or a refresh of what you currently have?

Expectations

It’s crucial to consider your expectations when planning on a new website build. What is it that you are looking to achieve with the new site? Do you have any goals or ambitions for what you’re looking to achieve?

Information

What is your company all about? By documenting this, you can make it clear to your web design agency what you are all about and by using tag-lines, slogans, mottos etc to allow end users understand your ethos.

Budget

A new website is a huge investment and you’ll need to ensure you consider this carefully when developing a website specification. Defining a budget allows your agency to consider the expectations vs budget and help you plan accordingly.

Timeline / Deadline

Deadlines are a crucial are of the website specification. Setting a deadline firstly allows the entire project to be split into separate deliverables to keep all parties on the same page and to also ensure your expectations are met.

Functionality

Will your website users need to register? Are you selling products? At this point it’s beneficial to consider each and every element.

UI / UX

After you decide on budgets, timelines and functionality, how will this all transition into front end user interface and user experience? Many times, consideration of these factors is left aside and may become an issue in future as the website is out the to the world.

Further Information

Thinking about any extra information or off topic items considered outside the above ensures clarity when moving forward with your web design project.

At 2Cubed Web Design & Development, we are on hand to assist you with developing your website specification, helping you to understand in detail what’s involved in a new website project. We also offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/

Contact us today for more information on the services we provide – Contact Us

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8 Great WordPress Plugins

wordpress plugins

If your site uses WordPress, you’re probably familiar with plugins. Plugins are there to make life easier, essentially. We’ve gone through some of the top plugins on WordPress and picked out 8 that you may want to consider for your site.

  • Woocommerce – Woocommerce powers over 40% of all eCommerce websites on the web. Powerful and easy to use, it allows you to manage products, orders, discount codes and much more. You can read more on Woocommerce here
  • Yoast SEO – Yoast is a plugin to help with SEO on your site. Yoast is a free plugin but the premium version offers more features for advanced SEO. See here for more information.
  • WP Rocket – A number of caching tools are available for WordPress sites and WP Rocket is one of the most popular. Caching helps to maximise site performance and improve speed. The free version offers limited features but a premium version with more advanced options is available. You can read more on WP Rocket here
  • Elementor – This page builder has become one of the more popular tools out there in the past year and the reviews are outstanding. This powerful page builder allows you to easily manage page content and includes both a free and premium version. See here for more.
  • Smush – This plugin is mainly used for image compression and resizing. Having multiple large images on your site will cause issues with speed and performance. Smush helps with this by automatically compressing images once uploaded and again comes with either a free or premium version. You can view the full list of features here
  • Slider Revolution  – Powering over 2.5 million websites, Slider Revolution allows you to add sliders, carousels and more. Currently there isn’t a free version but it is cheap to purchase and includes a good deal of functionality but the premium version gives access to many more templates and features. View a full list of features here
  • Sucuri  – This security plugin helps to flag any security issues or breaches on your website and alerts you if anything does happen. Generally, your website host will look after security but this added layer of protection gives you peace of mind. See here for more info
  • Redirection – This plugin allows you to easily manage 301s, 404s and more which can help reduce errors and improve site ranking. This plugin can be a useful tool but used incorrectly it can cause some issues. Take a look at more features here

These are just some of the tools you can use to improve your WordPress site. *Please be aware that installing and updating plugins on your website may cause some issues*

At 2Cubed Web Design & Development, we can assist you with any of the needs above, helping you decide on and install / update plugins. We offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/

Contact us today for more information on the services we provide – Contact Us

A Quick Guide to Technical SEO

In this post, we’ll look at a critical element of search engine optimisation; Technical SEO. This has become a fundamental and sometimes overlooked area of SEO but we’ll explain why it’s more important than ever below.

Technical SEO contains many topics we could dive in to, but by understanding the key elements, it should allow you to gain an understanding of what it is and best practices to follow. As you would have seen in or SEO Audit post, technical SEO was listed as a key element along with on-page and off-page optimisation.

So, what exactly does it mean? Essentially, the technical health of your site indicates how well Google and other search engines can crawl and index the information on your website. If they encounter any issues, these will be flagged as errors or warnings in Google Search Console.

By resolving these issues, you’ll ensure your site is in good standing from a technical sense and means that the site crawlers can index your site fully without any obstacles. Some of the common issues you’ll need to address are as follows:

  • 404 errors – nobody likes seeing these, especially soft 404s. You can manage 404s by implementing 301 redirects
  • 5XX errors – server errors or timeouts which are blocking access to pages
  • noindex issues – noindex is commonly used to block access to a page that you do not wish to be indexed (such as private or secure pages). If you submit a url in the sitemap but it includes a noindex tag then you’ll need to address this
  • blocked by robots.txt – another method to block access to a page. You can see more here – https://support.google.com/webmasters/
  • Mobile Usability – Google analyse each page and flag any anomalies that may cause a poor user experience on mobile. For example, if clickable elements are too close together, if a page is not fully mobile responsive, text is too small to read and so on. Keeping your site fully mobile responsive ensures a good user experience, decreased bounce rate and just an overall better experience for your website users.

Most of the errors above can be viewed on the Index Coverage Status report within Google Search Console – https://support.google.com/webmasters/

This brief overview of technical SEO should hopefully give more understanding of the variables a search engine goes through in order to show your website on Google.

At 2Cubed Web Design & Development, we can assist you with any of the needs above, allowing you to ensure your website is in good technical standing. We offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/

 

What is Structured Data?

As structured data becomes more important, you are likely to see the term more and more. So what exactly does it mean? And what does it mean for your website? We’ll explain in more detail below.

Google and other search engines are always working hard to understand the content on your website. By implementing structured data, you can ensure you give the search engines clear and explicit information, allowing more accurate and descriptive search results for the end user.

By doing this, your website visitors may see more rich and interactive results on the search page.

 

You can see more descriptions of these search results by clicking here – https://developers.google.com/search/docs/guides/search-gallery

Most of the major search engines combined to create a special project Schema.org. The Schema.org website gives more info on how this data is populated and show examples of these ‘schemas’ and how they should be used.

Why does this matter?

Structured Data is an important element of SEO nowadays. Any information you provide to Google in a clear and easy manner, means they gain a better understanding of who you are what your website is about and can only help to increase rankings.

At 2Cubed Web Design & Development, we can assist you with any of the needs above, allowing you to take advantage of structured data best practices. We offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/

Importance of Google Reviews for SEO

Whether it’s from word of mouth or testimonials reviews have always been an integral part of a business’s success. The positive impact of great reviews for a business cannot be underestimated nor can the negative impact of bad reviews.

Reviews help potential new customers to decide whether they should choose your business over another, having positive reviews from past clients will instill confidence in them that they will experience the same satisfaction as those before them who left the positive reviews. If your website for instance had no reviews then a customer may feel unsure whether they will receive a good service as they have no past precedent or frame of reference to base their decision off. Having reviews can provide this much needed clarity.

While getting reviews from customers has always been an exercise that is beneficial to businesses, the importance of Google Reviews for SEO has never been greater. By having Google reviews you can actively improve the visibility of your business on Google so this means that Google reviews are good for your SEO.

The reason Google reviews have become so important for SEO is that when people use the Google search engine Google will aim to generate the most relevant and beneficial results for local web searches as the quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. Google looks to see how many reviews your business has and what your current average rating is and from here they will determine where exactly in the listings of the SERP (Search Engine Results Page) you should appear. Google themselves have even stated in the past that the “highest-rated” businesses near you will be returned when you search with local intent. By having your listing appear high with a great rating and a lot of reviews potential customers will be a lot more likely to click on to your website over your competitors and you will be a lot more likely to get conversions from these people.

A great part of any SEO strategy is to ensure that you can regularly get customers to give your business a review.

The best way to encourage people to give your business a review is to ensure the following:

  • Great Customer Service

By offering all customers a great customer service they will be happy and happy customers are a lot more susceptible to give you a positive review and share their good experience.

  • Simple Review Process

As well as ensuring that the customer service you offer is great, the second thing you should do to encourage reviews is to make the actual process of leaving you a review simple, straightforward and easy. The easier the process is the more likely people will be to take a second and give you a review. Don’t make the customer work for it!

2Cubed provide award-winning web design and mobile app development services. If you would like to give 2Cubed Web Design a review please click the link below:

CLICK HERE TO GIVE REVIEW

For advice and information on having a successful website contact 2Cubed today!

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Is my PPC Campaign worth it?

PPC Campaign

Pay-per-click, commonly known as PPC, is a paid advertising strategy which is used to get your ad in front of your target demographic. When your PPC campaign is effective it can become a brilliant source of lead generation to your website. However conversely if your campaign is ineffective and is costing you money without giving you the leads and results you envisioned it can quickly become a very dear misadventure.

If you find yourself spending a lot of money on ads and PPC but still aren’t seeing good results then you need to take a step back and ask yourself the question “Is my PPC Campaign worth it?”. By taking a step back and evaluating the effectiveness or lack thereof of your campaign you can determine whether you need to tweak your campaign for better and improved results or whether you need to pause your campaign entirely and go back to the drawing board.

You need to be sure before you delete a PPC campaign because when you do you will lose all of its data and will be unable to retrieve any of it back. Before you delete an underperforming campaign you should first evaluate it and see if you can apply some tweaks to fix it and turn it into a strong performing campaign. To ensure your PPC campaign can perform as strongly as possible ensure that you have considered and took the following into account:

Evaluate Your Chosen Keywords:

For any PPC campaign to be successful it needs to incorporate the right keywords. These keywords need to be relevant to your target demographic. By undergoing proper keyword research before you start your campaign you can minimise the risk that you will incorporate irrelevant keywords in your campaign.

Landing Page Optimisation:

Your landing page will be the first impression for the users who you will get through your PPC campaign. Thus it is vital that your homepage gives a good first impression, by ensuring that the page is correctly optimised to give a good user experience you will increase your chances of getting conversions from your paid traffic. There is no point getting people to your website just for them to have a bad user experience and bounce, that will simply cost you money and give you nothing in return.

Created Ads:

Lastly you need to ensure that the ads themselves that you create need to be appealing and enticing enough to get people to click on them. To ensure that your ad speaks to your target audience incorporate the main keywords (which you will have discovered from your keyword research) into them and include a snippet that will act as a powerful and intriguing call to action.

Before you give up on your PPC campaign make the tweaks. By making these tweaks you should see an improvement in your PPC campaign and generate better results. For advice and information on having a successful website get in touch with 2Cubed today!

3 Ways Your Web Design May Be Damaging your SEO

Three Ways Your Web Design May Be Damaging your SEO

As we have touched on before having a great Web Design employed throughout your website is very important to ensure that your website delivers a great user experience. We all know that a great user experience is great for SEO however if not properly done correctly web design can inadvertently end up actually damaging your SEO.

Three Ways Your Web Design May Be Damaging your SEO that you need to look for are:

Bad or no optimisation of Header Tags

Header tags (H1, H2, H3 etc..) are important for SEO as they help Google to determine what the content on your page is actually about. H1 should always be your page title and H2 tags need to accurately clarify what the page is about and what it contains. The other tags can be used when you go more in-depth.

Image Optimisation

A major factor in any web design is that it needs to visually be beautiful and pleasing to the eye of any user. To ensure that your images are successfully optimised you need to ensure the following three things have been done:

      • Ensure that relevant alt text has been applied to all your images.
      • Ensure that your image is compressed
      • Ensure that you have the correct image format

Non Mobile-Friendly Design

Since Google introduced Mobile-First Indexing the question of whether your website and web design is mobile friendly or not has become an extremely important one. Mobile-First Indexing means that Google will look at how your website performs on mobile first rather than on Desktop and from this judgement they will determine where your website will rank. Therefore if your web design for mobile is poor your SEO will be severely damaged.

If you can ensure that these three things are done then you will greatly reduce the chances of your web design damaging your SEO.

Mobile-First Indexing and SEO

Mobile-First Indexing

Mobile-First indexing was introduced by Google as an effort to make websites on the internet more mobile friendly. According to trends more users use mobile than desktop when browsing, so in accordance with this user behaviour trend Google have placed a higher emphasis on how a website is designed and works on mobile than on desktop. At its core mobile-first indexing means that when Google index websites and determine their ranking on a wide range of factors that they are basing their judgement firstly on how the website looks and performs on mobile rather than desktop. Since Google now actually indexes sites on a mobile first approach it means that they are first ranking your site on how responsive and how well designed it is for mobile.

If you are unsure whether your website is being negatively impacted it’s important to remember not to panic. According to Google themselves if your website is already responsive on mobile or if both versions on mobile and desktop are the same already then your rankings may not be affected at all.

However, it should be noted that even if your website is a very responsive site to rank well with mobile-first indexing in practice you need to ensure that both your website’s mobile page speed and it’s load time are fast and efficient and that all images are optimised correctly so that the user experience on mobile is not compromised or hindered in any way. By ensuring that your website looks great on a mobile device firstly you can be safe in the knowledge that it will then translate brilliant to other devices. That’s because if you design for the smallest screen first it will be a lot easier to successfully replicate on a big screen rather than if you were to take the opposite approach.

Designing for mobile first means that you have to design within it’s tighter limitations, while initially this may sound like a negative, it is actually a good thing because it will force you to really prioritize the content you display as you will have no room for extra fluff or fat. This helps to ensure that the all important user experience you deliver will be the best possible. When Google looks at your website as part of mobile-first indexing and determines that you are delivering an optimal user experience as well as having a website that looks and works well on mobile they will look favourably upon you and you will rank well so obviously it is great for your SEO.

For advice and information on having a successful website get in touch with 2Cubed today!

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3 Questions You Need to Ask When Getting a Web Design Quote

Web design quote

When you have made the decision to embark on the journey of getting your very own website for your business you may start to feel overwhelmed with where do you actually begin in this entire Web Development process. Well unless you are a web developer yourself the first step is to seek out a web design agency and get a quote from them to develop a website that you have envisioned.

Getting a web design quote is easy, what’s hard is wading through the plethora of quotes and finding the right web design agency that offers you a web design quote that is not only suitable for your budget but also that you can entrust to make your vision of the perfect website a reality.

Whilst money and cost is obviously a big deciding factor when choosing a web design quote there are also some other very important factors that shouldn’t be ignored when choosing which web design quote is the right one for you. In fact, ignoring these factors in favour of a “cheaper” quote might well cost you more in the long term when it comes to fixing website issues and problems that could have been easily prevented by going with the right web design agency for you. The following are questions one should always ask themselves:

  • Will the Website be bespoke?

    This is a very important question to ask as this will ensure that you weed out any web design agencies who simply just use templates when developing websites. By ensuring that the web design agency you choose creates bespoke websites ensures that your website will have it’s very own unique web design and style which will make it stand out from the competition.
  • What Platform will be used?

    It’s important to know what cms (Content Management System) your website will be developed on such as WordPress, Drupal etc… It’s important to know what platform your website will be designed and developed on because at the end of the project when you take control of the website you will need to be familiar with the CMS to actively be able to make changes and run the website yourself from a content management point of view.
  • What projects has the company worked on before, portfolio?

    Does the company have a portfolio of their previous work? If so make sure to check out some of these websites. By looking at how they are designed and working you will get a good insight into what your website will end up being like when fully designed and developed. If your website is focusing on a certain industry such as beauty or pharmaceuticals make sure to check if the web design agency has past experience with creating websites for other businesses in the same industry as yours.

     

Choosing a web design quote from a web design agency or web development agency is a huge decision and one that shouldn’t be made lightly. By asking yourself the above questions you can minimise the risk that you make a bad choice.

2Cubed are an Award Winning Website Design Company in Ireland with offices based in Wexford & Dublin. 2Cubed provide a range of online services for small and medium enterprises including Web Design, Web Development, and eCommerce Website Design. We offer well-designed and appointed websites for all levels of business. 2Cubed Web Design Wexford and Dublin also helps monitor and assist your progress post-launch, so that you’re given every chance of growing your website or application into a booming online business.

Please click on the link below to get a web design quote.

GET A WEB DESIGN QUOTE TODAY

The importance of an SSL Cert & HTTPS for your Website

If your website does not have an SSL cert then you are severely limiting the chances of your website being successful. In August 2018 Google began to flag websites who had not gotten an SSL Certificate for their website. This means that Google will mark all websites that have not already migrated to HTTPS as being “not secure”.

An SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.

When you wish to ensure that your website ranks consistently well on search engines you need to make it clear not only to Google but also potential new users that your website is safe to use and to browse on. By having an SSL Certificate your website will display as HTTPS and will not have the “Not Secure” message which will instill confidence in all users on the website that it is safe to browse and to use their credit card details to purchase any products/services that you may offer. Having HTTPS also instills confidence in Google who will reward you by pushing your website up the rankings higher than it would if your website was still HTTP.

Switching to HTTPS is simply the logical move, not only does it give your site more security, but it will also improve your rankings. To get your site to switch to HTTPS you will need to have an SSL Certificate. To inquire about getting an SSL certificate for your site get in touch with us today!

The Importance of Great Web Design for Great User Experience

Great Web Design Wexford

In the world of Web Design & Web Development the goal of User Experience (UX) is to ensure that all users who visit your website have a positive experience whilst browsing on it. To ensure they have a positive User Experience the Web Design of the website should be done in a way which means the user can easily interact with the website and all of its respective functions and that none of their time is wasted and they are not frustrated in any way. Basically at its core the goal of delivering a great User Experience is to get your website successful conversions and repeat traffic because the users who visited the website had a good experience.     

To ensure your website has a web design that will deliver a great user experience the web and graphic designers working on it need to put themselves in the mindframe of the target demographic of users who will be visiting the website. User Experience is so important as it is what bridges the gap between users and the website and when done well it will hold their attention and keep them on the website.

To ensure that your Web Design will create a website with a great User Experience one should do the following:

  • Take on board fully all user feedback when testing the website and all information about user behaviour from tools such as Google Analytics
  • Ensure that your web design is consistent throughout the entire website which will give the website a natural flow
  • Ensure that your website page speed is very fast and that the page load times are good so that users will not get frustrated/bored/leave the website.
  • Tailor your web design always with the user experience in mind

By having a website that has a Web Design that delivers a great user experience you will actively increase your chances of gaining followers to your website and making it a success. The best way to achieve this is to have consistent web design that is easy to navigate, easy to use with great functionality all developed always with the user in mind.

If you would like to inquire about improving your website’s design and user experience please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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How to Improve Your Website Page Speed

Website Page Speed
Category: Tips and Tricks

Website page speed is the measurement of exactly how fast the content on your page loads. This means how long it takes to fully display the content of your page. One of the best ways to evaluate your page speed is to use the free tool Google PageSpeed Insights.

In one of our most recent posts we went into great depth on how important having good results on Google PageSpeed Insights really is. In that post we made the point that page speed is a very important factor for SEO as it is known that Google uses page speed as one of it’s many signals used by its algorithm when ranking pages. As well as being important to Google, page speed is very important to user experience also which plays a part in how your website ranks.

There are many ways to improve your website’s page speed such as:

Fully Switching over to https:

Ensuring that your website has an SSL Cert not only shows that your website is safe to browse on and to purchase products/services safely with your credit card but it will also help with your SEO as Google looks favorably on websites who have an SSL Cert over those who have none. Where this affects page speed is when the http version of your website is cached and redirects to your https version. By ensuring that your website automatically redirects to the https version you can greatly enhance the page speed.

Rectifying Image Related Issues:

Images tend to be a common issue that cause an unfavorable page speed. Images can cause issues unnecessarily as they can be a huge size and of too high of an image quality than required or needed. To rectify these two issues it’s recommended to take a look at all your images and to both compress and resize them as necessary. By resizing them to a more appropriate size and by compressing them to a more appropriate image quality you will reduce your page load time which will in turn improve your page speed.

Browser Caching:

By implementing browser caching on your website you are telling visitors to your website exactly how long their browsers should retain information/memory of your website for. This means that a message would be sent to the users browser that images on the website should be cached (remembered) for three weeks so that when this specific user visits the website again within this three week period your website will load more quickly as the resources to remember the images are being pulled from their device instead of your website. This takes some of the workload away from your website and in turn this will improve your page speed also.

Improving your page speed is a never-ending goal and something that should be continuously worked on to improve it as much as possible as it is so important not only to SEO and User experience but the overall success of your website.

If you would like to inquire about improving your website’s page speed please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

The Importance of Ecommerce for Retail Businesses

The Importance of Ecommerce for Retail Businesses
Category: Tips and Tricks

Ecommerce has grown dramatically in its importance and its ability to be the deciding factor between whether a business is a success or not.

This was more clearer than ever from the findings in the 2019 PwC Irish Retail & Consumer Report which provides a vast array of interesting insights about consumers and the current state of the retail sector in 2019.

One of the prevailing recurring themes of the report was the need for retail businesses in this day and age to not only have a website but an Ecommerce website where customers can purchase products online.

Two key insights found in the report in relation to Ecommerce was that 20% of Irish consumers shop online weekly or more often via their mobile devices and also 30% of consumers purchased online weekly or more often in 2018, compared to 24% in 2017.

There are many reasons why you should consider having an Ecommerce website for your business if you haven’t already. Here are 3 great reasons why you should have an Ecommerce website:

Better Customer Experience

By having an Ecommerce website it is extremely convenient and easy for customers to browse your online store and purchase a product whenever they wish. By having an online store you remove the need for the customer to make the journey to your bricks and mortar location and purchase their product of choice. By giving them the convenience to do this at home they will be more at eased and relaxed. A happy customer is a buying customer.

Reach a Broader Global Market

By bringing your retail business into the digital market you will open yourself up to a whole new market that can potentially have a global reach. When you are a bricks and mortar business your customers will be generally just those in the immediate area as it would be inconvenient for others from further afield to travel just to shop at your store. By restricting yourself to only the local populace you have not only greatly reduced your target market but also reduced your potential earnings. By having an Ecommerce website you remove this restriction and your market is virtually endless in its reach.

Passive Earnings

By having an online store you are always open for business 24/7! This is a great advantage over a traditional shop which is open for a certain amount of hours and usually only on certain days also. When your store is online and always open for business people can purchase off you any day at any time. By giving them this convenient option you have endless opportunities to earn money as you are no longer restricted by traditional business hours.

While there is and will always still be a place for traditional physical retail businesses it cannot be denied that those choosing to shop online are increasing and will continue to do so into the future. By not having an Ecommerce website you’re not only restricting your potential earnings but you are ignoring an ever growing and important part of the retail market.

If you would like more information or would like to inquire about getting an Ecommerce website created and developed please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!