Tag Archives: Website Maintenance Ireland

Why You Need A Website Maintenance Plan

why do i need a website maintenance plan?

You find out the website has been hacked. Your customers cannot access important information or your users cannot purchase your goods or services. What do you do? Panic!

You don’t have a website maintenance plan in place and don’t have a point of contact to help resolve the issue. This is just one of the many issues you are likely to encounter without a professional website maintenance plan in place. Websites are more vulnerable to breaches and hacks nowadays more than ever. Sophisticated systems are always targeting sensitive information and vulnerabilities.

What’s involved in a website maintenance plan?

Ensuring your site is fully up to date and patched ongoing is one the fundamental purposes of a website maintenance plan. Along with this, some of the other key purposes a plan may include are as follows:

  • Speed Optimisation / Performance
  • Server updates
  • Content addition / general updates and support
  • Health Checks
  • Broken links etc which may harm SEO performance

2Cubed offer a number of website plans, tailored for you. This allows you get the most out of your plan while being safe in the knowledge that your online business is safe and secure.

Find out more about our fully managed website maintenance and management services here – https://2cubed.ie/services/website-management-maintenance/

You can use our dedicated ‘get a quote’ form to get a quote based on your requirements – https://2cubed.ie/get-a-quote/

Change Website Design Company

If you’ve been thinking of changing your website design company recently, we have put together a list of requirements in order to make the transition an easy and stress free experience, whether you are looking to change your website provider, change hosting company or just looking to have your website maintained.

What will I need?

Depending on the service you require, the list of items will differ. However, it’s always good practice to have, or at least know, where your website is hosted. In addition, where your domain name is registered and hosted, how your business emails are configured and knowing this information will save a huge amount of time when switching companies.

Once the above items have been resolved (we can help with all of this), we will take over and work behind the scenes to enable your new service in a prompt and professional manner. At this point, you can sit back and relax!

2Cubed Web Design & Development offers a wide range of services to help you with your online presence. Some of these services include:

  • Website Hosting
  • Domain Management
  • Website Maintenance
  • Website Monitoring
  • Security Monitoring
  • Fixing website hacks
  • Improving website speed and performance
  • Plugin updates
  • Dedicated support channel between 9 am-10:30 am every morning (support@2cubed.ie)

Our expert team is on hand to assist with any questions you may have. Check out a full list of services and our website process here – https://2cubed.ie/services/

You can use our dedicated quotation form below or contact us with any questions you may have here.

Google’s Mobile Search Update

You may have noticed a new layout while searching Google recently on your mobile device. Around the end of May, Google released an updated visual layout for the mobile search results page. This refresh was released to introduce a more modern and user friendly layout. Google say “we’re unveiling a visual refresh of the mobile search results page to better guide you through the information available on the web.” This was referenced on the Google blog here.

The familiar green font on the ads has now been changed to a black label with a simple ‘Ad’ reference. See below for reference:

As you’ll see from the above image, what Google have implemented is an opportunity for companies online to introduce their branding to users on the web before even landing on your site. This is done by using the favicon image which is uploaded on most websites. You’ll generally see this small icon on your browser tab while searching from a desktop or laptop.

What does this mean for me?

In order to take advantage of this update, you’ll need to make sure your website has an active favicon set and specified. There are some rules behind this:

  • Your website and the favicon need to be crawlable to Google (meaning you need to ensure your site is fully accessible to Google’s Spider). This can be a complicated issue, but we can help you with this if required – Contact Us
  • The favicon should be similar to your overall branding on your website. This will allow users to identify and recognise your brand online with ease.
  • Google will resize your favicon to 16px x 16px. They recommend uploading your file in multiples of 48px square to ensure clarity. For example, 48×48 or 96×96 etc.
  • Any favicon that Google see to be inappropriate will be removed and replaced with a default icon image.

At 2Cubed Web Design & Development, we can assist you with any of the needs above, allowing you to take advantage of this latest Google update. We offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/

Contact us today for more information on the services we provide – Contact Us

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3 Common Google Ads Mistakes to Avoid Making

Google Ads

Recently we discussed how to evaluate whether your PPC campaign is worth it? In this post we will discuss 3 common Google Ads mistakes that people make all too often in their PPC Campaigns.

Not enough ads per group

Less is certainly not more when it comes to ads in your ad group. Google recommends that it is best practice to have at least three ads per ad group. If you only have one ad then you aren’t giving Google’s machine learning technology the proper chance to analyze and prioritize the ads that are expected to perform better.

Bad Landing Page

While getting a lot of traffic from Google Ads is a good thing, if you aren’t getting conversions out of these hits then it’s simply a waste of money. One big reason why you may be failing to get conversions is if your landing page is poor, if your landing page is poor people will land on your page, be unimpressed and leave without you converting them which means they cost you money and you got nothing in return. To ensure that your landing page is good you should ensure the following:

  • It loads fast
  • It has a clear Call to Action
  • It’s easy to read and navigate
  • It speaks to the audience who your ad is targeted at

Not taking advantage of Location Settings

To ensure that the right people, your target market see your ad you need to configure the location settings. If you only wish for your ad to be seen in a specific county, province or country you can do so through here. For instance, if your ad is aimed at businesses in Wexford then it shouldn’t be appearing in Dublin, Cork etc.. By taking advantage of location settings you can ensure that your budget will be spent on the right places.

By ensuring that you avoid these 3 common Google Ads mistakes you will minimise the risk of wasting your ads budget and greatly increase your chances of getting your target market to see and click on your ads and most importantly get conversions to your website from your successful PPC campaign.

Importance of Google Reviews for SEO

Whether it’s from word of mouth or testimonials reviews have always been an integral part of a business’s success. The positive impact of great reviews for a business cannot be underestimated nor can the negative impact of bad reviews.

Reviews help potential new customers to decide whether they should choose your business over another, having positive reviews from past clients will instill confidence in them that they will experience the same satisfaction as those before them who left the positive reviews. If your website for instance had no reviews then a customer may feel unsure whether they will receive a good service as they have no past precedent or frame of reference to base their decision off. Having reviews can provide this much needed clarity.

While getting reviews from customers has always been an exercise that is beneficial to businesses, the importance of Google Reviews for SEO has never been greater. By having Google reviews you can actively improve the visibility of your business on Google so this means that Google reviews are good for your SEO.

The reason Google reviews have become so important for SEO is that when people use the Google search engine Google will aim to generate the most relevant and beneficial results for local web searches as the quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. Google looks to see how many reviews your business has and what your current average rating is and from here they will determine where exactly in the listings of the SERP (Search Engine Results Page) you should appear. Google themselves have even stated in the past that the “highest-rated” businesses near you will be returned when you search with local intent. By having your listing appear high with a great rating and a lot of reviews potential customers will be a lot more likely to click on to your website over your competitors and you will be a lot more likely to get conversions from these people.

A great part of any SEO strategy is to ensure that you can regularly get customers to give your business a review.

The best way to encourage people to give your business a review is to ensure the following:

  • Great Customer Service

By offering all customers a great customer service they will be happy and happy customers are a lot more susceptible to give you a positive review and share their good experience.

  • Simple Review Process

As well as ensuring that the customer service you offer is great, the second thing you should do to encourage reviews is to make the actual process of leaving you a review simple, straightforward and easy. The easier the process is the more likely people will be to take a second and give you a review. Don’t make the customer work for it!

2Cubed provide award-winning web design and mobile app development services. If you would like to give 2Cubed Web Design a review please click the link below:

CLICK HERE TO GIVE REVIEW

For advice and information on having a successful website contact 2Cubed today!

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Is my PPC Campaign worth it?

PPC Campaign

Pay-per-click, commonly known as PPC, is a paid advertising strategy which is used to get your ad in front of your target demographic. When your PPC campaign is effective it can become a brilliant source of lead generation to your website. However conversely if your campaign is ineffective and is costing you money without giving you the leads and results you envisioned it can quickly become a very dear misadventure.

If you find yourself spending a lot of money on ads and PPC but still aren’t seeing good results then you need to take a step back and ask yourself the question “Is my PPC Campaign worth it?”. By taking a step back and evaluating the effectiveness or lack thereof of your campaign you can determine whether you need to tweak your campaign for better and improved results or whether you need to pause your campaign entirely and go back to the drawing board.

You need to be sure before you delete a PPC campaign because when you do you will lose all of its data and will be unable to retrieve any of it back. Before you delete an underperforming campaign you should first evaluate it and see if you can apply some tweaks to fix it and turn it into a strong performing campaign. To ensure your PPC campaign can perform as strongly as possible ensure that you have considered and took the following into account:

Evaluate Your Chosen Keywords:

For any PPC campaign to be successful it needs to incorporate the right keywords. These keywords need to be relevant to your target demographic. By undergoing proper keyword research before you start your campaign you can minimise the risk that you will incorporate irrelevant keywords in your campaign.

Landing Page Optimisation:

Your landing page will be the first impression for the users who you will get through your PPC campaign. Thus it is vital that your homepage gives a good first impression, by ensuring that the page is correctly optimised to give a good user experience you will increase your chances of getting conversions from your paid traffic. There is no point getting people to your website just for them to have a bad user experience and bounce, that will simply cost you money and give you nothing in return.

Created Ads:

Lastly you need to ensure that the ads themselves that you create need to be appealing and enticing enough to get people to click on them. To ensure that your ad speaks to your target audience incorporate the main keywords (which you will have discovered from your keyword research) into them and include a snippet that will act as a powerful and intriguing call to action.

Before you give up on your PPC campaign make the tweaks. By making these tweaks you should see an improvement in your PPC campaign and generate better results. For advice and information on having a successful website get in touch with 2Cubed today!

3 Ways Your Web Design May Be Damaging your SEO

Three Ways Your Web Design May Be Damaging your SEO

As we have touched on before having a great Web Design employed throughout your website is very important to ensure that your website delivers a great user experience. We all know that a great user experience is great for SEO however if not properly done correctly web design can inadvertently end up actually damaging your SEO.

Three Ways Your Web Design May Be Damaging your SEO that you need to look for are:

Bad or no optimisation of Header Tags

Header tags (H1, H2, H3 etc..) are important for SEO as they help Google to determine what the content on your page is actually about. H1 should always be your page title and H2 tags need to accurately clarify what the page is about and what it contains. The other tags can be used when you go more in-depth.

Image Optimisation

A major factor in any web design is that it needs to visually be beautiful and pleasing to the eye of any user. To ensure that your images are successfully optimised you need to ensure the following three things have been done:

      • Ensure that relevant alt text has been applied to all your images.
      • Ensure that your image is compressed
      • Ensure that you have the correct image format

Non Mobile-Friendly Design

Since Google introduced Mobile-First Indexing the question of whether your website and web design is mobile friendly or not has become an extremely important one. Mobile-First Indexing means that Google will look at how your website performs on mobile first rather than on Desktop and from this judgement they will determine where your website will rank. Therefore if your web design for mobile is poor your SEO will be severely damaged.

If you can ensure that these three things are done then you will greatly reduce the chances of your web design damaging your SEO.

Mobile-First Indexing and SEO

Mobile-First Indexing

Mobile-First indexing was introduced by Google as an effort to make websites on the internet more mobile friendly. According to trends more users use mobile than desktop when browsing, so in accordance with this user behaviour trend Google have placed a higher emphasis on how a website is designed and works on mobile than on desktop. At its core mobile-first indexing means that when Google index websites and determine their ranking on a wide range of factors that they are basing their judgement firstly on how the website looks and performs on mobile rather than desktop. Since Google now actually indexes sites on a mobile first approach it means that they are first ranking your site on how responsive and how well designed it is for mobile.

If you are unsure whether your website is being negatively impacted it’s important to remember not to panic. According to Google themselves if your website is already responsive on mobile or if both versions on mobile and desktop are the same already then your rankings may not be affected at all.

However, it should be noted that even if your website is a very responsive site to rank well with mobile-first indexing in practice you need to ensure that both your website’s mobile page speed and it’s load time are fast and efficient and that all images are optimised correctly so that the user experience on mobile is not compromised or hindered in any way. By ensuring that your website looks great on a mobile device firstly you can be safe in the knowledge that it will then translate brilliant to other devices. That’s because if you design for the smallest screen first it will be a lot easier to successfully replicate on a big screen rather than if you were to take the opposite approach.

Designing for mobile first means that you have to design within it’s tighter limitations, while initially this may sound like a negative, it is actually a good thing because it will force you to really prioritize the content you display as you will have no room for extra fluff or fat. This helps to ensure that the all important user experience you deliver will be the best possible. When Google looks at your website as part of mobile-first indexing and determines that you are delivering an optimal user experience as well as having a website that looks and works well on mobile they will look favourably upon you and you will rank well so obviously it is great for your SEO.

For advice and information on having a successful website get in touch with 2Cubed today!

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How to Improve Your Website Page Speed

Website Page Speed
Category: Tips and Tricks

Website page speed is the measurement of exactly how fast the content on your page loads. This means how long it takes to fully display the content of your page. One of the best ways to evaluate your page speed is to use the free tool Google PageSpeed Insights.

In one of our most recent posts we went into great depth on how important having good results on Google PageSpeed Insights really is. In that post we made the point that page speed is a very important factor for SEO as it is known that Google uses page speed as one of it’s many signals used by its algorithm when ranking pages. As well as being important to Google, page speed is very important to user experience also which plays a part in how your website ranks.

There are many ways to improve your website’s page speed such as:

Fully Switching over to https:

Ensuring that your website has an SSL Cert not only shows that your website is safe to browse on and to purchase products/services safely with your credit card but it will also help with your SEO as Google looks favorably on websites who have an SSL Cert over those who have none. Where this affects page speed is when the http version of your website is cached and redirects to your https version. By ensuring that your website automatically redirects to the https version you can greatly enhance the page speed.

Rectifying Image Related Issues:

Images tend to be a common issue that cause an unfavorable page speed. Images can cause issues unnecessarily as they can be a huge size and of too high of an image quality than required or needed. To rectify these two issues it’s recommended to take a look at all your images and to both compress and resize them as necessary. By resizing them to a more appropriate size and by compressing them to a more appropriate image quality you will reduce your page load time which will in turn improve your page speed.

Browser Caching:

By implementing browser caching on your website you are telling visitors to your website exactly how long their browsers should retain information/memory of your website for. This means that a message would be sent to the users browser that images on the website should be cached (remembered) for three weeks so that when this specific user visits the website again within this three week period your website will load more quickly as the resources to remember the images are being pulled from their device instead of your website. This takes some of the workload away from your website and in turn this will improve your page speed also.

Improving your page speed is a never-ending goal and something that should be continuously worked on to improve it as much as possible as it is so important not only to SEO and User experience but the overall success of your website.

If you would like to inquire about improving your website’s page speed please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

Google PageSpeed Insights and why it’s so important!

Google PageSpeed Insights
Category: Tips and Tricks

Google PageSpeed Insights is a free tool offered by Google which is designed to report and make an informed determination of the performance of a specific web pages performance on both Desktop and Mobile devices. Google PageSpeed Insights also provide suggestions on how that specific web page can be improved.

The report that is provided by Google PageSpeed Insights provides you with information such as field data and lab data about your submitted web page. Lab data is a type of data that can be used to aid with debugging performance issues whereas field data’s main use is that it captures real-time user experience metrics which can be helpful.

As mentioned previously since PageSpeed Insights are a free tool offered by Google anyone can simply search “Google PageSpeed Insights” and enter their website URL to get a live up to date results for their PageSpeed on Desktop and Mobile devices. Entering a URL and hitting “Analyze” will quickly get you a detailed report of what’s slowing that web page based on two parameters and this report will also come with recommendations on how to fix it. When you enter your url your website will be analyzed and within a few seconds you will receive a score for both desktop and mobile which will be a percentage out of 100. 0%-49% is considered slow, 50%-89% is average whereas 90%-100% is considered fast by industry standards.

The reason these scores are important is because they play a factor alongside general SEO optimisation when it comes to google’s algorithm of ranking websites. Basically the better your Google PageSpeed Insights score is the more likely you will be to rank higher than others provided your general SEO optimisation is done efficiently as well of course.

Google recently changed how PageSpeed Insights judge websites and since Google has made this change a lot of websites are finding that their once higher score has now fallen and they are struggling to get it back to it’s once former glory. When your website is analyzed by Google PageSpeed Insights as part of their analysis summary they will provide diagnostics and opportunities for improvement. By following these suggestions you can improve your overall score again.

Google PageSpeed Insights true to their name provide a great insight into the health and strength of your website by giving you accurate reports on its page speed. As it’s a free tool there is no excuse to not avail of it and use it’s useful information.

IMPROVE YOUR GOOGLE PAGESPEED INSIGHTS SCORE

To inquire about improving your score on Google PageSpeed Insights please contact 2Cubed and get your business the traffic and success it deserves. You can also call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

Why Website Maintenance Is So Important!

website maintenance
Category: Tips and Tricks

In this post, we’ll look at the importance of website maintenance. When most people get a website designed their main focus is the visual look and the physical content of the website. Most people will spend the majority of the development process focusing on these two things. Once they are happy with both and the website goes live many people think the job is done.

This assumption would be wrong as when a website goes live it is of vital importance that they have a long-term website maintenance plan in place. A big part of any website maintenance plan is the regular enforcing and checking of security updates on your website. These updates ensure that all plugins and functions continue to run efficiently and are updated when required, these security updates also help to increase the safety of the website as it reduces malicious threats such as being hacked.

Just some of the services we offer, are as follows:

  • Website Hosting
  • Website Monitoring (Pingdom)
  • Security Monitoring
  • Fixing website hacks
  • Website malware resolution
  • Improving website speed
  • Plugin updates
  • CMS updates
  • Dedicated support channel between 9am-10:30am every morning (support@2cubed.ie)

While avoiding being hacked is the most obvious reason for websites to keep on top of their website maintenance and security updates there are other risks that can occur when website maintenance is neglected or treated as an afterthought.

Three pitfalls that you can encounter if you fail to or simply take too long to do your security updates are as follows:

Decreasing of Website Speed

One of the main reasons applying updates consistently to websites is such a good thing is because each update brings with it improvements which true to their name “update” the quality and performance of the website in key factors such as speed & performance. By ignoring updates and holding on to older versions of plugins you will find your website’s speed is slower than your competitors which in turn will hurt your SEO as website speed is a ranking factor.

Broken Website

As mentioned above website updates not only improve key factors such as website speed and performance but also can provide additional new features so to not update consistently when possible would be a very silly thing to do. If you fail to make updates, plugins and functions can become so out of date that they are no longer supported which can cause your website to be broken and will cause a terrible user experience for your users.

Rising Time & Monetary Costs

When you don’t make updates and problems occur, not only will it cost you time to fix but it can also cause you a considerable amount of money. This is because it can cause a developer to have to spend much more time applying the update than originally would have been required as they now have to fix the broken issues before first updating the website. This will cost you time and money.

To conclude, having a long term website maintenance plan in place is something that every website should have and it should always be a priority. If you don’t you risk your site being hacked amongst a whole other plethora of pitfalls that can occur. To inquire about website maintenance and website maintenance plans please contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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2Cubed Special Update

Website Maintenance Update
Category: News

In this special update from 2Cubed we will be sharing some important news and information with you. In this update we will touch on 3 things in particular that 2Cubed will be placing a special focus on in the coming weeks and these are as follows:

  • Upgrading all Websites
  • Updating sites who are compatible to PHP 7.0
  • Applying Purchased SSL Certs

2Cubed are committed to always ensuring their client’s success and security. To stay true to this commitment 2Cubed will be working on all of their websites and upgrading them to not only further enhance their security but also their overall efficiency and performance. If you notice any issues during this period please let us know and we will check if it’s related to our website maintenance and improvement works. 

For all sites who are compatible with the newest PHP 7.0 major release we will be updating them to run on this. Up until recently PHP 5.6 was the most modern but with the release of PHP 7.0 this is no longer the case. PHP 7 has many major benefits for websites who have it such as it’s twice the speed of the once most recent version of PHP 5.6 and it was also created with the goal of freeing up space which would lead to improvement on websites. This freeing up of space was done by getting rid of many unneeded functionalities on old and unsupported Server APIs and extensions.

If you read our recent newsletter you will know already about the dire importance of having an SSL Cert. In it we mentioned that from August 2018 Google has flagged websites which have not already gotten an SSL Certificate. This was part of the plan first announced at the start of 2018 by Google in its Speed Update which rolled out in July, that it will mark all sites that have not migrated to HTTPS as “not secure.” This change has been brought in by google whose main goal is to ensure their users can safely and securely browse and purchase on the internet. As nowadays people turn to the internet for virtually everything ensuring that users can trust it to be safe is of paramount importance. Online security like having an SSL Certificate is no longer just a good option for a website to have, it’s a necessity. An SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key. The purchase and application of an SSL cert is a simple but vitally important process that cannot be underestimated as it can be pivotal to the success of your website. To inquire about getting an SSL Certificate for your website to stop it being marked as non-secure please contact 2Cubed today.

If you have any questions or queries about any topic we have mentioned in this update or any other general query please do not hesitate to get in touch with 2Cubed!  

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Website performance optimization

Website Performance Ireland
Category: Tips and Tricks

When it comes to creating websites everyone already knows how important it is for it to have a great design and presentation and that it actually functions correctly on a basic level. One thing that can be overlooked though is Website Performance such as how it performs in the backend.

Having a correctly optimised website that performs efficiently has a whole host of benefits, not only for you but also for your visitors to the site. Efficient Website Performance will result in faster load times and reduced hosting costs which in turn can lead to an increase in google search rankings on the Search Engine Results Page (SERP).

Virtually all websites contain images and graphics of many sorts and sizes and they can do a great job of helping to communicate and shape the message your website is trying to present to your visitors. However, it might not be a common known thing but images can usually be one of the leading causes of sites having long load times. Therefore it is vital to make sure your images are optimised correctly before you upload them, if you don’t it can cause your website to have overly long load times which can end up affecting your search engine rankings. Also if you are trying to load from a slow server this may also cause issues.

Website performance optimization is always something that should be top priority, especially when there is so much online competition. It’s also very important when optimizing a website that you don’t forget to optimize for mobile and slower devices as well.

Choosing the right web host plan is a smart business move to boost website performance. Having a fast web host is equally as important as any website performance optimization you can make, as it truly is the backbone of your site. It’s true that a cheap host plan may offer you savings at the beginning, but you will most likely end up paying more in the long run in order to serve your website needs as it grows. It’s a smart move to make sure to choose a trusted web host with a right variety of hosting plans to handle all your website resources and requirements.

2Cubed’s sister site Website Maintenance has some great offers available for excellent hosting and much more packages that can help your site to be a success in every area.

As you can see these are just a number of steps you can take today to optimise your website in order to improve things like your page load times, position in search engine rankings and your sites overall user experience.

To find out more and develop a plan to make your website a success, contact us today!

Local SEO

LOCAL SEO AGENCY WEXFORD
Category: Tips and Tricks

Local SEO is an element of SEO which differs quite a lot to the standard SEO process people think of. Local search results also change more rapidly than any other type. National, international etc…

Before you start your targeting your local SEO campaign there is some prep work you should make sure you have done, by having this done beforehand it will maximise your chances for success and getting the best results possible so you will rank high within the local listings.

There are six things in particular that you should have done before launching your local SEO campaign and they are the following:

Have a working Google My Business Page Set Up

It’s important that in order to have a strong presence on google that you have set up your Google My Business page. Once you have set it up, you should make sure it includes the following elements:

  • A long, unique description that’s formatted correctly and includes links.
  • Choose the correct and appropriate categories for your business.
  • Upload as many photos as possible onto your google my business page of your business
  • Add a local phone number
  • Add your business address that’s consistent with that on your website and local directories.
  • Upload a high-resolution profile image and cover photo.
  • Add your opening times/days
  • Have real reviews from customers

Optimize all of your landing pages with local keyword data

Your landing page is the most important page on your website as it is the first impression a user gets of your website. You should make sure this page is optimized with the correct keywords. A good idea is to incorporate the page with some particular keywords which you think users will use to search with.

Ensure your NAP listings remain consistently across the web

NAP stands for Name, Address, and Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for their searches. This becomes even more important for Local SEO. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations). You should also use Schema.org markup on your NAP to give the search engines all they need to display your company information properly.

Generate genuine reviews from your customers on Google and Yelp

Local reviews will have a direct impact on your local search rankings, it’s pivotal that you try and gain as many real genuine ones as possible so you’ll want to spend some time acquiring them. Whilst there are many types of reviews from different platforms for now I would advise to focus on getting as many google reviews as possible.

Optimize your search engine snippets

Google Featured Snippets are very search friendly and they help users to get answers without having to click any pages. By making sure to optimize your search engine snippets you will increase your chances further for ranking as high as possible in the search rankings.

Focus on localized link building

When you are doing a local SEO campaign it is extremely important that you have done effective link building. Unlike traditional national SEO, Local SEO places a lot more importance on gaining links from other local websites that are relevant to your business and industry. National SEO places a greater importance on gaining as many links as possible from high authority websites and whilst of course that is still something to aim for, with Local SEO the links from websites local to you are what is the most important!

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The Importance of Google AMP

Category: Tips and Tricks


AMP stands for Accelerated Mobile Pages, it is a Google-backed project designed for any publisher to have pages load quickly on mobile devices. Accelerated Mobile Pages (AMP) is designed to enable publishers to easily improve speed and by extension the user experience for their mobile users. Pages who make use of AMP coding actually appear within special places in the search results and with a special “AMP” designation.

Before AMP was introduced similar results were possible to achieve but it could only be done by experienced developers through quite specialized performance optimizations and it required a lot of time and was often simply not done as people found it too arduous and/or lack of resources played a factor. The great thing about AMP is that it allows businesses to now do these optimizations quite easily by themselves in quite a quick time.

By optimizing your site with AMP you are being proactive and putting yourself in a great position because chances are it’s going to become more and more popular in the future and google themselves are encouraging the use of AMP and are likely to favour pages with AMP when it comes to the search engine listings.

When using AMP there are some important considerations to make such as you will have to maintain at least two versions of any article page or post. One version will be the original version of your page or post that users will typically see, and then their will also be the AMP version of that page.

Also AMP doesn’t allow things such as form elements so you most likely won’t be able to have elements such as lead forms, on-page comments and other more common elements you may be used to incorporating on your standard page when optimizing them.

However despite this, one thing that can’t be denied about AMP is that it truly does provide quite an easy, fast and efficient way of improving your site speed on mobile devices and considering we live in a mobile first indexing world that is more important now than ever.

For more advice and information on having a successful website get in touch with 2Cubed today!

Mobile First Web Design

Mobile First Web Design
Category: Tips and Tricks

Mobile first web design is exactly what it sounds like, it is the practice of designing first and foremost for the smallest screen compatibility possible and then working your way up from mobile to desktop etc..

The idea behind this practice is that by taking this approach you have designed your website to be a responsive and very adaptive design. This is because you would have taken the approach that is called ‘progressive enhancement’. Progressive enhancement is the strategy that since mobile design is generally the most difficult to do that you should actually do it first and then when you have to design for other devices you will find it a much easier process. The great thing about this approach is that since you have made mobile first web design a priority and since smaller designs will have only essential features you have at the core already the heart of the user experience you’re offering.

The opposite approach of progressive enhancement is called ‘graceful degradation’. This would be considered a more old-fashioned practice. Graceful degradation entails building a website that incorporates everything from the start and then starts to strip away parts at a later stage for compatibility on smaller devices. The bad thing about graceful degradation is that it treats mobile compatibility as an afterthought or almost a nuisance and you are cutting down on the quality for the mobile version so you nearly end up with two different websites. The one on desktop is a proper effective one whereas the mobile version ends up looking like a pale shadow of the former.

Google now actually indexes sites on a mobile first approach which means they are first ranking your site on how responsive and how well designed it is for mobile, so you can understand if you took the graceful degradation approach you have already shot yourself in the foot as your website will not rank as well as google will judge it poorly even though your desktop site might very well be perfect. We of course then like everyone else recommend that you always take the progressive enhancement mobile-first approach and make mobile a priority not an afterthought otherwise you will live to regret it.

When your site looks great on a mobile device, it will translate brilliantly to all other devices. Also when you design for mobile first it’s limitations are forcing you to cut to the heart of things and really prioritize your content. This is unintentionally helping you to make your website better and deliver the ultimate user experience as since you are designing under such tight parameters your site will be very content-focused which in turn means its user-focused. Google will look on you very favorably if you’re offering the user a great experience and you are because you have been forced to cut to the heart of things, and that’s what the user wants, not to be distracted with all the bells and whistles but access straight away to the content they were searching for!

What first seemed like a hindrance is actually an unlikely but extremely helpful ally, design your website with a mobile first approach and you have taken the first step to having a successful website, on all devices!

For more advice and information on having a successful website get in touch with 2Cubed today!

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Our Design – Your Vision.

Website design Ireland
Category: Projects

At 2Cubed we specialize in delivering functional websites that exceed clients’ expectations and performance. We strive to use the very best industry practices provided by our in house web designers.

We believe that it’s ‘Your Web Strategy’ and we are here to deliver and guide you to achieving the very best website possible. Our creative web designers are always ready to design, code & market your project.

Whether you wish to improve or replace an existing site, or create one from scratch that will be everything you ever dreamed of, 2Cubed are here to make it a reality.

For further details and to ask any questions or queries you may have you can reach us through our contact page and we would be delighted to speak with you!

GDPR is Here – What Now?

GDPR is Here
Category: News


Unless you were living under a rock it was hard to ignore anything and everything
GDPR Compliance related last week. Whether it was the constant inflow of “privacy policy updates” to your inbox or panicking over trying to make your own website compliant by the 25th, chances are the majority of your time during the week was taken up with GDPR related issues.

As you may be aware the 25th of May was the introduction of the GDPR law and it is these rules that are laid out as part of the regulation that will be enforced in the future. To protect your business from fines for non-compliance it is vital that you make sure you are meeting the standards set out by GDPR.

Whilst every website is unique and will require different changes to be implemented depending on their respective industry, there are a few things that every business must make sure they have done across the board to be in line with GDPR compliance. These are such things as:

Cookie Plugin
Your website must have a notification upon entering the site that alerts users that your site has cookies, the option to view and disable these cookies must be presented to the user to be GDPR compliant.

Privacy Policy
You must have a privacy policy and links to your policy enabled throughout site.

Cookie Policy
You must have a cookie policy and this must be linked to in the aforementioned cookie plugin notification.

Data Statements
Under any forms where user’s are inputting information to you such as contact forms you must have a visible statement below it which outlines what you will be using the data received for.

Terms and Conditions in checkout
If your site has an E-commerce element you must have an opt in box that user’s must tick that says “I have read and understand the terms and conditions” before they input their card details to complete a purchase. It must be mandatory for the box to be ticked to complete the purchase and a link to the terms and conditions should also be available.

These 5 are a few important elements that must be implemented in your quest towards GDPR compliance, it is not however the full exhaustive list. Depending on your website there may be many more changes which need to be made or a select few more may only required.

For a full comprehensive review of your Website by 2Cubed which will outline exactly in our opinion what is required to aid your website towards GDPR compliance please feel free to get in contact with us today!