Tag Archives: Digital Audit

Digital Audit

A Digital Audit can certainly bring many things to mind that you may not have considered. A full and thorough audit of your brands’ online position is certainly worth the effort.

What is a Digital Audit?

In our previous post, we looked at an SEO audit and what this can bring your website in terms of organic positioning – https://2cubed.ie/2018/11/free-seo-audit/

A full digital audit looks into much more. While an SEO review is essential, we take a look at the bigger picture online. Just some of these elements include:

  • SEO Strategy: On-page, off-page and the technical elements involved in ensuring your website performs as expected.
  • Social Media presence: Facebook, Twitter, Linkedin, Instagram & more.
  • Blogging: An informative and descriptive blog can present many opportunities.
  • Other online platforms: Google Business, Google Maps, Directories, Reviews & many more. 

Competition is greater than ever nowadays. Ensuring your online presence is optimised and efficient may be what makes you stand out from the crowd. 

Measuring performance

Building your online presence is a time consuming task that involves a great deal of effort. Ensuring that you can accurately measure the work carried out is very important. Tools like Google Analytics, Google Tag Manager, Social Media Metrics and so on are vital to measure performance. Using these correctly will involve some getting used to but are definitely worth the effort. You can use the data from these tools to view elements and KPIs such as goals, traffic acquisition, audience behaviour and so much more. This data is a great way to see progression!

If you’re serious about building your presence online, then a digital audit is something that should be considered as a priority. By discovering faults, issues and areas for improvement, you can develop a long term strategy of key steps to help your business on an upward track moving into the future. Start your Digital Audit today!

To find out more about what we can offer you, please Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

Please feel free to follow and interact with us on the following profiles.

facebook icon twitter icon linkedin icon Instagram icon Google+ icon