Tag Archives: Google PageSpeed Insights

Website Page Speed

How to Improve Your Website Page Speed

Category: Tips and Tricks
March 19, 2019

Website page speed is the measurement of exactly how fast the content on your page loads. This means how long it takes to fully display the content of your page. One of the best ways to evaluate your page speed is to use the free tool Google PageSpeed Insights.

In one of our most recent posts we went into great depth on how important having good results on Google PageSpeed Insights really is. In that post we made the point that page speed is a very important factor for SEO as it is known that Google uses page speed as one of it’s many signals used by its algorithm when ranking pages. As well as being important to Google, page speed is very important to user experience also which plays a part in how your website ranks.

There are many ways to improve your website’s page speed such as:

Fully Switching over to https:

Ensuring that your website has an SSL Cert not only shows that your website is safe to browse on and to purchase products/services safely with your credit card but it will also help with your SEO as Google looks favorably on websites who have an SSL Cert over those who have none. Where this affects page speed is when the http version of your website is cached and redirects to your https version. By ensuring that your website automatically redirects to the https version you can greatly enhance the page speed.

Rectifying Image Related Issues:

Images tend to be a common issue that cause an unfavorable page speed. Images can cause issues unnecessarily as they can be a huge size and of too high of an image quality than required or needed. To rectify these two issues it’s recommended to take a look at all your images and to both compress and resize them as necessary. By resizing them to a more appropriate size and by compressing them to a more appropriate image quality you will reduce your page load time which will in turn improve your page speed.

Browser Caching:

By implementing browser caching on your website you are telling visitors to your website exactly how long their browsers should retain information/memory of your website for. This means that a message would be sent to the users browser that images on the website should be cached (remembered) for three weeks so that when this specific user visits the website again within this three week period your website will load more quickly as the resources to remember the images are being pulled from their device instead of your website. This takes some of the workload away from your website and in turn this will improve your page speed also.

Improving your page speed is a never-ending goal and something that should be continuously worked on to improve it as much as possible as it is so important not only to SEO and User experience but the overall success of your website.

If you would like to inquire about improving your website’s page speed please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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Google PageSpeed Insights

Google PageSpeed Insights and why it’s so important!

Category: Tips and Tricks
March 6, 2019

Google PageSpeed Insights is a free tool offered by Google which is designed to report and make an informed determination of the performance of a specific web pages performance on both Desktop and Mobile devices. Google PageSpeed Insights also provide suggestions on how that specific web page can be improved.

The report that is provided by Google PageSpeed Insights provides you with information such as field data and lab data about your submitted web page. Lab data is a type of data that can be used to aid with debugging performance issues whereas field data’s main use is that it captures real-time user experience metrics which can be helpful.

As mentioned previously since PageSpeed Insights are a free tool offered by Google anyone can simply search “Google PageSpeed Insights” and enter their website URL to get a live up to date results for their PageSpeed on Desktop and Mobile devices. Entering a URL and hitting “Analyze” will quickly get you a detailed report of what’s slowing that web page based on two parameters and this report will also come with recommendations on how to fix it. When you enter your url your website will be analyzed and within a few seconds you will receive a score for both desktop and mobile which will be a percentage out of 100. 0%-49% is considered slow, 50%-89% is average whereas 90%-100% is considered fast by industry standards.

The reason these scores are important is because they play a factor alongside general SEO optimisation when it comes to google’s algorithm of ranking websites. Basically the better your Google PageSpeed Insights score is the more likely you will be to rank higher than others provided your general SEO optimisation is done efficiently as well of course.

Google recently changed how PageSpeed Insights judge websites and since Google have made this change a lot of websites are finding that their once higher score has now fallen and they are struggling to get it back to it’s once former glory. When your website is analyzed by Google PageSpeed Insights as part of their analysis summary they will provide diagnostics and opportunities for improvement. By following these suggestions you can improve your overall score again.

Google PageSpeed Insights true to their name provide a great insight in to the health and strength of your website by giving you accurate reports on it’s page speed. As it’s a free tool there is no excuse to not avail of it and use it’s useful information.

IMPROVE YOUR GOOGLE PAGESPEED INSIGHTS SCORE

To inquire about improving your score on Google PageSpeed Insights please contact 2Cubed and get your business the traffic and success it deserves. You can also call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

Please feel free to follow and interact with us on the following profiles.

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