Tag Archives: SEO Audit

Digital Audit

A Digital Audit can certainly bring many things to mind that you may not have considered. A full and thorough audit of your brands’ online position is certainly worth the effort.

What is a Digital Audit?

In our previous post, we looked at an SEO audit and what this can bring your website in terms of organic positioning – https://2cubed.ie/2018/11/free-seo-audit/

A full digital audit looks into much more. While an SEO review is essential, we take a look at the bigger picture online. Just some of these elements include:

  • SEO Strategy: On-page, off-page and the technical elements involved in ensuring your website performs as expected.
  • Social Media presence: Facebook, Twitter, Linkedin, Instagram & more.
  • Blogging: An informative and descriptive blog can present many opportunities.
  • Other online platforms: Google Business, Google Maps, Directories, Reviews & many more. 

Competition is greater than ever nowadays. Ensuring your online presence is optimised and efficient may be what makes you stand out from the crowd. 

Measuring performance

Building your online presence is a time consuming task that involves a great deal of effort. Ensuring that you can accurately measure the work carried out is very important. Tools like Google Analytics, Google Tag Manager, Social Media Metrics and so on are vital to measure performance. Using these correctly will involve some getting used to but are definitely worth the effort. You can use the data from these tools to view elements and KPIs such as goals, traffic acquisition, audience behaviour and so much more. This data is a great way to see progression!

If you’re serious about building your presence online, then a digital audit is something that should be considered as a priority. By discovering faults, issues and areas for improvement, you can develop a long term strategy of key steps to help your business on an upward track moving into the future. Start your Digital Audit today!

To find out more about what we can offer you, please Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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Free SEO Audit

SEO AUDIT
Category: Tips and Tricks

Would you like a free SEO Audit for your site? Fill in the form below or email content@2cubed.ie to get started!

SEO Audits are a type of review which is done on your website focusing on discovering the strengths and weaknesses of your website from an overall SEO perspective. SEO Audits when done correctly can provide you with valuable information such as the following:

  • Gives you an insight into the technical health and crawlability of your website
  • Provides you with data which will help to inform your planning when it comes to developing SEO strategies
  • Helps to identify issues to resolve which will aid towards generating a better overall user experience for visitors to the website
  • Highlights areas for improvement that will lead to improving your search visibility on Google and other search engines

To compile a complete, thorough and accurate SEO Audit report one would usually focus around examining three key areas which would be Technical SEO, On-Page SEO and Off-Page SEO.

Technical SEO is the part of the audit from which the information gained will actually help you to find out just how healthy your website is overall from a technical point of view. The Technical SEO aspect of the audit can also help you to make improvements to the website as while doing it you can end up discovering issues that need to be rectified such as crawl issues etc..

On-Page SEO is the part of the audit where you review how you can further optimize content that is visible on the pages of your website. This literally means everything that you can see on a page on your website so images and text. The information gained from the On-Page SEO aspect of the audit provides us with really helpful information such as information regarding keywords like which keywords you are ranking for. By using this information gained from your in-depth keyword research you can use it to inform your strategy in the future when it comes to incorporating keywords into future content.

Off-Page SEO is the part of the audit which allows us to review how off-site activities can be improved such as link building, anchor text etc.. Off-page SEO primarily is about SEO which can be done outside of your website by you elsewhere on the internet to improve your presence online. Any effective SEO strategy for your website should include at least one element which addresses off-site activities. Strategies such as when you reach out to other websites to develop link building is a perfect example of an off page SEO strategy one can take.

Performing an SEO Audit is something that is a must do for any website who wishes to further enhance and improve their business through using the information gained to develop a robust strategy. By clearly discovering and identifying problems, you can form a strategy of actionable steps to take which can help place your business on a positive trajectory which will lead to long-term growth. It’s in your interest to do an SEO Audit today!

To find out more about excellent tools and strategies to use to improve your website Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

Please feel free to follow and interact with us on the following profiles.

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