Tag Archives: User Experience

Website Speed & User Experience

The link between Website Speed and User Experience

May 22, 2019

There is an intrinsic link between Website Speed and User Experience. There is a direct correlation between website speed & user experience, when the website speed is fast, it can greatly contribute to your website delivering a positive user experience, likewise a slow or frustrating website speed can lead to your website delivering a very negative user experience.

Considering the fact that user experience is one of the main determining factors of a website’s success this in turn means that a huge focus should always be placed on ensuring that your website’s speed is optimised to perform as efficiently as possible.

Here are some key ways to ensure that your website’s speed is fast:

Effectively Optimising Images:

If the images on your website aren’t effectively optimized then they can cause your website speed to suffer greatly. The best way to ensure that your images are optimised correctly is to compress them. Image compression is when you reduce the size of an image file without reducing the quality of the image.

Reduce Redirects

Redirects are instructions that automatically take users to another location. It’s important to only have redirects when necessary as each and every redirect that you have on your website will affect your overall website speed. If you have any existing redirects that are no longer necessary then make sure to remove them to increase your website speed.

Removing / Deleting Old Plugins

If your website currently has plugins installed that have become redundant and/or are no longer active then you should remove them as that will help to make your website load faster. Plugins can be very helpful and provide a range of great functions but be sure to only have the plugins you truly need installed, otherwise the more you have the slower your website speed will be.

Ensuring that your website speed and performance is always efficient as possible is an ongoing battle and something that will have to be done regularly. However the time spent on this is justified as the better your website speed is the better your user experience will be and this in turn will mean that your website will perform all the better and experience more success.

To inquire about website design and user experience with 2Cubed please get in touch today!

Please feel free to follow and interact with us on the following profiles.

facebook icon twitter icon linkedin icon Instagram icon

Web Design UX - Web Design Wexford

Do I Need a New Website?

Category: Tips and Tricks
February 20, 2018

The whole point of having a website is to inform site users about your product, brand or service while leading them down the sales funnel in the process. However, far too many companies fall into the trap of launching their website and subsequently ignoring it, failing to engage with site users, letting its content become stagnant and in some cases, harm their brand image. In its current guise, does your website generating sales and enquiries? If the answer is ‘No’ or, ‘I’m not sure’ then it’s time to take a look at redesigning your online presence.

2Cubed specialise in producing fully bespoke Web Designs for clients based in Dublin and beyond. Experts in WordPress & Shopify Development, we take our clients ideas for their brands and make them an online reality.

Is your website mobile optimised?

Websites that have not been designed to effectively display on mobile devices should be consigned to the annals of history. Mobile traffic has seen double digit growth since 2009, rising to just over 50% in 2017 and any company that fails to adjust their online approach to accommodate this growth in traffic runs the risk of alienating more than half of their target market and being left in their competitors wake in the process.

Have You Switched From HTTP to HTTPS?

Https isn’t just for online shops anymore. This is due to the fact that Google have recently strengthened their stance on the importance of site security with the presence of HTTPS singling out a sites security level to Google’s ranking algorithm. Sites that fail to change over from http to https are being hit with reductions in their Google Search Result Page ranking as can be seen in the fact that more than 75% of results on page one of Google Search Results consist of HTTPS sites.

Is Your User Experience Up To Scratch?

User Experience, or UX is the invogue buzzword in contemporary web design. In the past few years we have become more and more accustomed to making use of the internet on a daily basis. As such, our expectations of functionality and user experience have increased and sites that don’t meet our expectations won’t be long seeing their traffic numbers fall.

Does your current site take an eternity to fully load? Is a long winded sales journey causing you to hemorrhage potential customers? Are site users engaging with your content? Sites that experience a high level of engagement while providing a high standard of user experience (UX) will be similarly rewarded with an improvement in their SERP positioning. First and foremost, visitors must be able to find their desired product and complete a purchase in as few clicks as possible. Simplifying the customer journey will help reduce your bounce rate and help push site users down the sales funnel. Engaging, informative and targeted content helps minimise site bounce rate, gives your brand a sense of industry authority in the eyes of site users and is another of those all important signals of competency that Google’s Search Algorithm likes to reward.

Why Choose 2Cubed?

Updating your Web Design with 2Cubed will go a long way to rectifying any and all of these issues.Our in house Graphic Designer will make sure that your newly designed website is bespoke to your preferences and needs while our highly experienced team of developers will ensure that your site remains at the forefront of plug in and security updates. Don’t just take our word for it though, take a look at some of our recent Web Design work for Clients based in Dublin below and if you like what you see, get in touch with us today and take the first steps towards optimising your online presence.