Tag Archives: Web Design Dublin

Change Website Design Company

If you’ve been thinking of changing website design company recently, we have put together a list of requirements in order to make the transition an easy and stress free experience, whether you are looking to change website provider, change hosting company or just looking to have your website maintained.

What will I need?

Depending on the service you require, the list of items will differ. However, it’s always good practice to have, or at least know, where your website is hosted. In addition, where your domain name is registered and hosted, how your business emails are configured and knowing this information will save a huge amount of time when switching companies.

Once the above items have been resolved (we can help with all of this), we will take over and work behind the scenes to enable your new service in a prompt and professional manner. At this point, you can sit back and relax!

2Cubed Web Design & Development offer a wide range of services to help you with your online presence. Some of these services include:

  • Website Hosting
  • Domain Management
  • Website Maintenance
  • Website Monitoring
  • Security Monitoring
  • Fixing website hacks
  • Improving website speed and performance
  • Plugin updates
  • Dedicated support channel between 9am-10:30am every morning (support@2cubed.ie)

Our expert team is on hand to assist with any questions you may have. Check out a full list of services and our website process here – https://2cubed.ie/services/

You can use our dedicated quotation form below or contact us with any questions you may have here.

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What is Structured Data?

As structured data becomes more important, you are likely to see the term more and more. So what exactly does it mean? And what does it mean for your website? We’ll explain in more detail below.

Google and other search engines are always working hard to understand the content on your website. By implementing structured data, you can ensure you give the search engines clear and explicit information, allowing more accurate and descriptive search results for the end user.

By doing this, your website visitors may see more rich and interactive results on the search page.

 

You can see more descriptions of these search results by clicking here – https://developers.google.com/search/docs/guides/search-gallery

Most of the major search engines combined to create a special project Schema.org. The Schema.org website gives more info on how this data is populated and show examples of these ‘schemas’ and how they should be used.

Why does this matter?

Structured Data is an important element of SEO nowadays. Any information you provide to Google in a clear and easy manner, means they gain a better understanding of who you are what your website is about and can only help to increase rankings.

At 2Cubed Web Design & Development, we can assist you with any of the needs above, allowing you to take advantage of structured data best practices. We offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/

Contact us today for more information on the services we provide – Contact Us

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Is my PPC Campaign worth it?

PPC Campaign

Pay-per-click, commonly known as PPC, is a paid advertising strategy which is used to get your ad in front of your target demographic. When your PPC campaign is effective it can become a brilliant source of lead generation to your website. However conversely if your campaign is ineffective and is costing you money without giving you the leads and results you envisioned it can quickly become a very dear misadventure.

If you find yourself spending a lot of money on ads and PPC but still aren’t seeing good results then you need to take a step back and ask yourself the question “Is my PPC Campaign worth it?”. By taking a step back and evaluating the effectiveness or lack thereof of your campaign you can determine whether you need to tweak your campaign for better and improved results or whether you need to pause your campaign entirely and go back to the drawing board.

You need to be sure before you delete a PPC campaign because when you do you will lose all of its data and will be unable to retrieve any of it back. Before you delete an underperforming campaign you should first evaluate it and see if you can apply some tweaks to fix it and turn it into a strong performing campaign. To ensure your PPC campaign can perform as strongly as possible ensure that you have considered and took the following into account:

Evaluate Your Chosen Keywords:

For any PPC campaign to be successful it needs to incorporate the right keywords. These keywords need to be relevant to your target demographic. By undergoing proper keyword research before you start your campaign you can minimise the risk that you will incorporate irrelevant keywords in your campaign.

Landing Page Optimisation:

Your landing page will be the first impression for the users who you will get through your PPC campaign. Thus it is vital that your homepage gives a good first impression, by ensuring that the page is correctly optimised to give a good user experience you will increase your chances of getting conversions from your paid traffic. There is no point getting people to your website just for them to have a bad user experience and bounce, that will simply cost you money and give you nothing in return.

Created Ads:

Lastly you need to ensure that the ads themselves that you create need to be appealing and enticing enough to get people to click on them. To ensure that your ad speaks to your target audience incorporate the main keywords (which you will have discovered from your keyword research) into them and include a snippet that will act as a powerful and intriguing call to action.

Before you give up on your PPC campaign make the tweaks. By making these tweaks you should see an improvement in your PPC campaign and generate better results. For advice and information on having a successful website get in touch with 2Cubed today!

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3 Ways Your Web Design May Be Damaging your SEO

Three Ways Your Web Design May Be Damaging your SEO

As we have touched on before having a great Web Design employed throughout your website is very important to ensure that your website delivers a great user experience. We all know that a great user experience is great for SEO however if not properly done correctly web design can inadvertently end up actually damaging your SEO.

Three Ways Your Web Design May Be Damaging your SEO that you need to look for are:

Bad or no optimisation of Header Tags

Header tags (H1, H2, H3 etc..) are important for SEO as they help Google to determine what the content on your page is actually about. H1 should always be your page title and H2 tags need to accurately clarify what the page is about and what it contains. The other tags can be used when you go more in-depth.

Image Optimisation

A major factor in any web design is that it needs to visually be beautiful and pleasing to the eye of any user. To ensure that your images are successfully optimised you need to ensure the following three things have been done:

      • Ensure that relevant alt text has been applied to all your images.
      • Ensure that your image is compressed
      • Ensure that you have the correct image format

Non Mobile-Friendly Design

Since Google introduced Mobile-First Indexing the question of whether your website and web design is mobile friendly or not has become an extremely important one. Mobile-First Indexing means that Google will look at how your website performs on mobile first rather than on Desktop and from this judgement they will determine where your website will rank. Therefore if your web design for mobile is poor your SEO will be severely damaged.

If you can ensure that these three things are done then you will greatly reduce the chances of your web design damaging your SEO.

Mobile-First Indexing and SEO

Mobile-First Indexing

Mobile-First indexing was introduced by Google as an effort to make websites on the internet more mobile friendly. According to trends more users use mobile than desktop when browsing, so in accordance with this user behaviour trend Google have placed a higher emphasis on how a website is designed and works on mobile than on desktop. At its core mobile-first indexing means that when Google index websites and determine their ranking on a wide range of factors that they are basing their judgement firstly on how the website looks and performs on mobile rather than desktop. Since Google now actually indexes sites on a mobile first approach it means that they are first ranking your site on how responsive and how well designed it is for mobile.

If you are unsure whether your website is being negatively impacted it’s important to remember not to panic. According to Google themselves if your website is already responsive on mobile or if both versions on mobile and desktop are the same already then your rankings may not be affected at all.

However, it should be noted that even if your website is a very responsive site to rank well with mobile-first indexing in practice you need to ensure that both your website’s mobile page speed and it’s load time are fast and efficient and that all images are optimised correctly so that the user experience on mobile is not compromised or hindered in any way. By ensuring that your website looks great on a mobile device firstly you can be safe in the knowledge that it will then translate brilliant to other devices. That’s because if you design for the smallest screen first it will be a lot easier to successfully replicate on a big screen rather than if you were to take the opposite approach.

Designing for mobile first means that you have to design within it’s tighter limitations, while initially this may sound like a negative, it is actually a good thing because it will force you to really prioritize the content you display as you will have no room for extra fluff or fat. This helps to ensure that the all important user experience you deliver will be the best possible. When Google looks at your website as part of mobile-first indexing and determines that you are delivering an optimal user experience as well as having a website that looks and works well on mobile they will look favourably upon you and you will rank well so obviously it is great for your SEO.

For advice and information on having a successful website get in touch with 2Cubed today!

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How to Improve Your Website Page Speed

Website Page Speed
Category: Tips and Tricks

Website page speed is the measurement of exactly how fast the content on your page loads. This means how long it takes to fully display the content of your page. One of the best ways to evaluate your page speed is to use the free tool Google PageSpeed Insights.

In one of our most recent posts we went into great depth on how important having good results on Google PageSpeed Insights really is. In that post we made the point that page speed is a very important factor for SEO as it is known that Google uses page speed as one of it’s many signals used by its algorithm when ranking pages. As well as being important to Google, page speed is very important to user experience also which plays a part in how your website ranks.

There are many ways to improve your website’s page speed such as:

Fully Switching over to https:

Ensuring that your website has an SSL Cert not only shows that your website is safe to browse on and to purchase products/services safely with your credit card but it will also help with your SEO as Google looks favorably on websites who have an SSL Cert over those who have none. Where this affects page speed is when the http version of your website is cached and redirects to your https version. By ensuring that your website automatically redirects to the https version you can greatly enhance the page speed.

Rectifying Image Related Issues:

Images tend to be a common issue that cause an unfavorable page speed. Images can cause issues unnecessarily as they can be a huge size and of too high of an image quality than required or needed. To rectify these two issues it’s recommended to take a look at all your images and to both compress and resize them as necessary. By resizing them to a more appropriate size and by compressing them to a more appropriate image quality you will reduce your page load time which will in turn improve your page speed.

Browser Caching:

By implementing browser caching on your website you are telling visitors to your website exactly how long their browsers should retain information/memory of your website for. This means that a message would be sent to the users browser that images on the website should be cached (remembered) for three weeks so that when this specific user visits the website again within this three week period your website will load more quickly as the resources to remember the images are being pulled from their device instead of your website. This takes some of the workload away from your website and in turn this will improve your page speed also.

Improving your page speed is a never-ending goal and something that should be continuously worked on to improve it as much as possible as it is so important not only to SEO and User experience but the overall success of your website.

If you would like to inquire about improving your website’s page speed please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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Google PageSpeed Insights and why it’s so important!

Google PageSpeed Insights
Category: Tips and Tricks

Google PageSpeed Insights is a free tool offered by Google which is designed to report and make an informed determination of the performance of a specific web pages performance on both Desktop and Mobile devices. Google PageSpeed Insights also provide suggestions on how that specific web page can be improved.

The report that is provided by Google PageSpeed Insights provides you with information such as field data and lab data about your submitted web page. Lab data is a type of data that can be used to aid with debugging performance issues whereas field data’s main use is that it captures real-time user experience metrics which can be helpful.

As mentioned previously since PageSpeed Insights are a free tool offered by Google anyone can simply search “Google PageSpeed Insights” and enter their website URL to get a live up to date results for their PageSpeed on Desktop and Mobile devices. Entering a URL and hitting “Analyze” will quickly get you a detailed report of what’s slowing that web page based on two parameters and this report will also come with recommendations on how to fix it. When you enter your url your website will be analyzed and within a few seconds you will receive a score for both desktop and mobile which will be a percentage out of 100. 0%-49% is considered slow, 50%-89% is average whereas 90%-100% is considered fast by industry standards.

The reason these scores are important is because they play a factor alongside general SEO optimisation when it comes to google’s algorithm of ranking websites. Basically the better your Google PageSpeed Insights score is the more likely you will be to rank higher than others provided your general SEO optimisation is done efficiently as well of course.

Google recently changed how PageSpeed Insights judge websites and since Google have made this change a lot of websites are finding that their once higher score has now fallen and they are struggling to get it back to it’s once former glory. When your website is analyzed by Google PageSpeed Insights as part of their analysis summary they will provide diagnostics and opportunities for improvement. By following these suggestions you can improve your overall score again.

Google PageSpeed Insights true to their name provide a great insight in to the health and strength of your website by giving you accurate reports on it’s page speed. As it’s a free tool there is no excuse to not avail of it and use it’s useful information.

IMPROVE YOUR GOOGLE PAGESPEED INSIGHTS SCORE

To inquire about improving your score on Google PageSpeed Insights please contact 2Cubed and get your business the traffic and success it deserves. You can also call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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How to Use Adwords

How to Use Adwords - Adwords Agency Wexford
Category: Tips and Tricks

Google ads formerly known as google adwords is an online based advertising tool that businesses can use to promote their website and acts as Google’s platform for pay per click ads.

Google ads give businesses complete control over all aspects such as the ads they create, when those ads start and stop, how much money they wish to spend with daily budget options available and you can even set specific goals which you wish to achieve with your ad such as increasing website visits and product sales to conversions for completion of contact forms etc..

Google adwords basically works like an auction with businesses bidding on keywords and search terms and phrases that are used to match your specific ad with the similar terms that your target demographic is inputting in their searches online. When people search for keywords relevant to your ad the chances that google will display your ad to them are greatly increased.

A great thing about using CPC (Cost per Click) advertising through a tool such as Google ads is that you will only ever be charged when people actually click on your ad. This means that you are not generally wasting money as you are guaranteed that these people are at least visiting your website. The key however is to make sure it’s the right people visiting your site, your target demographic which would be the people in which you will generate conversions from. To ensure that you are targeting and reaching the right audience with your ads google offer excellent tools such as the keyword planner tool which will aid you when doing keyword research which is a vital thing to ensure you have done before embarking on any advertising campaign as it will inform your strategy.

While there is no cost to set up a Google Ads account, it will cost you to have your ads appear. To have your ads run successfully Google Ads will have you bid on the keywords you most wish to target just like an auction. Google follows the CPC (cost per click) bidding model for most of its ad services which means that if you tell google that your maximum daily budget is €20 and the click costs €5 your budget will buy you 4 clicks for the day.

When used wrongly adwords can be a waste of money but when used correctly as part of a structured and cohesive targeted campaign it can generate you a lot of conversions and success that make the cost per click well worth the price.

If you would like more information or would like to inquire about using cost per click advertising through Google Ads we can help. Please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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Using Shopify Themes for Your Website Design

Shopify Website Design
Category: Tips and Tricks

In our previous post about Shopify we discussed how it’s popularity was due to the 3 main reasons being the following:

    • Shopify gives you the power to create and personally customize your own E-commerce store  

 

    • Shopify allows you the ability to sell your product/service online in many different areas whether it’s mobile, social media, web, pop-up shops etc… 

 

  • Shopify allows you to manage products, payments, shipping etc…

In this post on Shopify we will be placing a special focus in particular on Shopify Design and designing your website with a Shopify theme. 

Shopify’s theme store contains hundreds of professional website designs to choose from when picking a theme for your new website. Many of Shopify’s themes have actually been previously designed by world renowned professional graphic designers. Choosing a Shopify web design theme means you can get a great visually beautiful web design without paying the higher price that a custom made bespoke web design would cost you.

2Cubed have experts who are experienced with working with Shopify’s web designs and themes and incorporating them into the end product of a great website design. As Shopify is such a designer friendly platform it allows our expert graphic designer the ability to have full uninhibited control over the complete visual look and feel of your website, this means that our graphic designer will be able to perfectly bring your vision to life as they have the freedom to do so thanks to Shopify.

To find out more about getting your website designed through using a Shopify theme web design please Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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Shopify – Custom Design, Reskin & Templates

Shopify for Ecommerce Websites - website ecommerce design wexford
Category: Tips and Tricks

Shopify is a complete commerce platform that lets you start, grow, and manage a business. Shopify is completely cloud-based and hosted, which means you don’t have to worry about upgrading or maintaining software or web servers. This gives you the flexibility to access and run your business from anywhere with an internet connection.

Shopify has become so popular due to 3 main reasons:

    1. It allows you the ability to Create and customize an online store 
    2. It gives you the opportunity to sell in multiple places, including web, mobile, social media, online marketplaces, brick-and-mortar locations, and pop-up shops 
    3. It allows you to manage products, inventory, payments, and shipping

In the past when websites wished to set up an ecommerce element they had no choice but to use the designs that the ecommerce software they were using offered unless they had the budget to hire a designer and a programmer to code to make the online shop look unique and stand out. As most businesses did not have this budget they were stuck with having a very visually restrictive and uniformed look that every other website had. Thankfully things have changed alot since those days and nowhere is this more prevalent than with Shopify. With Shopify you can choose from a whole library of unique themes that are well designed and contain beautiful pre-made design themes for your ecommerce website. You can rest assured that any theme that you select from Shopify’s theme store is of great quality. This is because all themes that are in shopify’s theme store are all rigorously evaluated firstly by the whole shopify team. Shopify themes are very flexible and customisable and are suitable for all budgets. This is what makes shopify so special as unlike the old days you no longer need a huge budget to have a unique and beautifully designed online shop on your website.  

In terms of doing custom design and reskins on shopify there is a lot of debate on whether one should customise further or just use one of the existing shopify themes as they are so uniquely designed anyways that further customisation is not required to make it look visually unique and different from the rest.

Three main reasons why you shouldn’t over customise your Shopify theme are the following:

  • It’s usually not necessary

Most times when users want to make changes that require customization it’s because they want to change a visual aspect on the website. While making little visual changes here and there may be nice to do the bottom line is that these types of little visual changes usually have very little if any real impact on the actual online shop when it comes to sales etc..

  • It’s expensive

While it’s true that Shopify is very affordable and offers themes that suit all budgets, when one starts to get in the customization end of things of their purchased theme they can see costs rise. Even simple customization can see costs inflate. The main reason Shopify was created was to provide to small and medium sized businesses with the opportunity to have a unique designed template for an online shop for their ecommerce website so that they can launch with a working website.

  • You can always customize later

The most important thing with any website is that it is actually successful, therefore if it’s an ecommerce website the main goal is obviously to sell as much products as possible to make the website and the business commercially sustainable. By first placing your focus and the majority of your efforts on ensuring that your online shop and website actually sells well rather than worrying about tweaking and fine tuning visual elements you will be much more likely to build a successful and sustainable ecommerce website. Only when your website is successful and running well should you begin to start looking at customization.

The bottom line is that Shopify is an excellent commerce platform that lets you start, grow, and manage a business. If your business is small or medium sized or even just has a limited budget, then selecting one of the themes off of Shopify themes for the online store on your ecommerce website makes perfect sense for you. When you have got your website established and your shop is performing well then would be a good time to look at customization if you wish to have a visual overhaul of the website.

To find out more about website design Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie