Tag Archives: Web Design

Web Design Wexford

Category: Tips and Tricks
February 21, 2019

Website Design is one of the most important components of a website alongside functionality. The design and look of your website can be the deciding factor on whether your website is a success or not. This is of course because the design of your website provides the first impression to users. If the impression is good users may proceed and navigate further throughout your website whereas if the impression is bad they may bounce straightaway from your website which will be a potential conversion lost forever. 

It’s no secret that websites which deliver a great user experience tend to always have a far superior conversion rate than those who don’t. While creating a brilliant website design can seem costly you need to view it as an investment in the future of the success of your website and that by not investing in a great web design now the cost may be far greater than anything monetary.

2Cubed Web Design Wexford & Dublin design and develop websites across all industries and sectors, including eCommerce websites, multilingual websites, as well as projects which include custom functionality and specific database and software integration. 2Cubed Web Design Wexford & Dublin specialises in Website Development, Web Design,  App Development, eCommerce Website Design, Website Marketing and Content Management (CMS). We can work with a variety of Content Management Systems (CMS) such as WordPress and Magento, and can give your existing website a re-design making it responsive and moving it into the 21st century.

Our creative web designers are ready to design, code & market your project. We provide websites nationally designed by our highly skilled web design team. 

To view our full portfolio of work please click here.

To get your dream website designed today please feel free to contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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Shopify Website Design

Using Shopify Themes for Your Website Design

Category: Tips and Tricks
January 31, 2019

In our previous post about Shopify we discussed how it’s popularity was due to the 3 main reasons being the following:

  • Shopify gives you the power to create and personally customize your own E-commerce store  
  • Shopify allows you the ability to sell your product/service online in many different areas whether it’s mobile, social media, web, pop-up shops etc… 
  • Shopify allows you to manage products, payments, shipping etc…

In this post on Shopify we will be placing a special focus in particular on Shopify Design and designing your website with a Shopify theme. 

Shopify’s theme store contains hundreds of professional website designs to choose from when picking a theme for your new website. Many of Shopify’s themes have actually been previously designed by world renowned professional graphic designers. Choosing a Shopify web design theme means you can get a great visually beautiful web design without paying the higher price that a custom made bespoke web design would cost you.

2Cubed have experts who are experienced with working with Shopify’s web designs and themes and incorporating them into the end product of a great website design. As Shopify is such a designer friendly platform it allows our expert graphic designer the ability to have full uninhibited control over the complete visual look and feel of your website, this means that our graphic designer will be able to perfectly bring your vision to life as they have the freedom to do so thanks to Shopify.

To find out more about getting your website designed through using a Shopify theme web design please Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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SEO Performance – How to tell if your SEO is working for you or against you

Category: Tips and Tricks
September 25, 2018

In the aggressive and competitive online market of today, Effective SEO has often proven to be the deciding factor for whether a website becomes successful or not.

With so much knowledge nowadays about SEO virtually all websites are employing it in one shape or another as gaining high ranking positions on the SERP (Search Engine Results Page) has become more competitive than ever before.

However this being said not all SEO was created equal as many are not utilising it to its full potential either through laziness or simple ignorance of what is required from them to employ effective SEO optimisation throughout their respective websites.

So how can someone who is doing SEO for their website know if they are doing it correctly or not you may ask?

As for so many cases the proof is in the pudding!  A great way to figure out if your SEO work has been effective or ineffective is to gauge it off metrics which can often be found through channels and tools such as google analytics, Moz etc.

Below are four great metrics to measure your SEO success or lack thereof against:

Keyword Ranking

Keyword Ranking is something you should always be tracking regularly. Keyword rankings let you know how your website is performing on the SERP on google and if its appearing high for key search phrases related to your business. By improving these rankings you will have an increased flow of traffic to your website which will increase your chances of getting more conversions on your website. There is no particular trick to ranking high for keywords as google’s algorithm is ever-evolving and as such this means that there is no exact way to predict how well your website will perform in the rankings. It is a case of constantly checking and amending your strategy as needed.

Organic Search Traffic

Organic Search Traffic is the amount of natural traffic you get to the website. Effective use of SEO can improve your SEO performance in many ways. Three particular ways to improve your organic traffic are as follows:

  • By improving your ranking position on the SERP, as such you will be viewed more and have more traffic to your website.
  • By improving meta titles and meta descriptions users will now be more likely to click and interact with your content thus increasing your organic traffic.
  • Creating more content means that not only will your website have fresh content being applied to it which shows it’s an active and very alive website but also having new content gives you the opportunity to target new keywords and opportunities to earn visibility.

Online Conversion Rate

What’s considered a “healthy” Online Conversion Rate tends to vary wildly depending on the industry. Conversions should always be a measurable event that can be tied to revenue. The actual conversion rate itself is comprised of the percentage of website visitors that complete a conversion. Generally speaking a conversion rate of 1.5%-3% is considered quite good. Effective SEO will help to drive traffic to your website and from there your website should be optimized to be able to convert these visitors into leads and conversions. Effective SEO is half the battle, having an optimized responsive website is the second part. If you can do both of these things effectively you should be able to see the results in your improved conversion rate.

Bounce Rate

Bounce Rate is the percentage of traffic that leaves your website quickly after landing on it without looking at any other pages before they leave. Bounce Rate can be a useful barometer in which to gauge how effective or not your SEO is as bounce rate can indicate how accurate the page is targeted towards visitors who are interested in that type of content or indeed in your business and if a page has a high bounce rate it can usually be a signal that something is inherently wrong with that web page whether it’s the content or the design of the page that seems to be frustrating customers so much that they bounce. Some pages can actually be expected to have high bounce rates such as pages which act more as a general reference for information such as a calendar or blog post for example. Of course bounce rates for key pages such as a homepage or services page should be lower. A bounce rate of 35%-60% is considered the industry standard average. If your page has a high bounce rate and it’s a key page for you then it’s time for you to reevaluate the SEO on that page and possibly the design also to ensure you are delivering the best user experience possible.

By using these four metrics to measure your SEO success you will have a good idea of just how effective your SEO efforts have been and whether they have borne fruit or not. The information gleaned from these metrics will help you to alter your SEO strategy accordingly to meet your goals. SEO is a constant battle, by doing well in these four metrics you will definitely be in a position to win the fight!

2Cubed work with clients on a monthly basis, content writing/management and marketing are two of the many services we offer. To improve SEO ranking through effective marketing and have produced excellent results for many businesses, we help clients to get them to number one for their specific keywords. To help provide the best SEO service, 2Cubed also has an in-house web content writer who will work with you to customize and optimize your content, making it fit your brand identity and corporate voice, as well as maximizing impact on search engines. We will ensure that your content is unique and tailored for search engines so that your website has the best possible chance of reaching and expanding your audience. We provide reports and strategic plans assessing search result performance, working diligently to improve your company’s search engine optimization so that it continues to climb Google rankings on a regular basis.

To find out the right move and strategy to take when it comes to effective SEO please contact 2Cubed today!

Please feel free to contact us also on 01 905 8114 or 051-440425, email hello@2cubed.ie

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Choosing the right Web Design Agency for Responsive Design

Category: Projects
July 27, 2018


Whether your business is big or small, the chances are that it has a website. In today’s market the importance of websites is only becoming more and more important especially those with an E-Commerce element where in most cases the website is the actual lifeblood of the business.Your online presence will be of utmost importance for the development of your business. Now that we have made it clear that having an efficiently developed website is of utmost importance, how do you go about getting one?

Unless you’re a coding expert or wish to create a generic ready built site then you are going to have to reach out for some professional help in web development to build a website which has responsive design and mobile responsive design. Now with this there is good and bad news, good news is that there are many web development agencies throughout the country especially in Dublin which is full of Dublin Web Agencies so this means you have a vast amount of options to choose from. The bad news however is that all these web agencies were made not made equal whether it’s a Dublin web agency or any other Irish Web agency. Therefore it is imperative that you choose the right one as this choice will be the difference between having a great website or business crippling bad one.

But you have probably figured that one out by now and are asking yourself: What next? That is why you are on this page – to find the answer to the question of how to find the right web design agency. You’ve already found them…

2Cubed Web Design Wexford & Dublin pride ourselves on being a leading example of what a web development agency should be. 2Cubed specialise in delivering functional websites that exceed clients’ expectations and performance. Our web development offices are based in Wexford and Dublin. We strive to use the very best industry practices provided by our in house web designers. We believe that it’s ‘Your Web Strategy’ and we are here to deliver and guide you to achieving the very best website possible. All our web designs are created specifically for each customer, ensuring you get a beautiful user-friendly tailor-made website that fits your brand and identity. 2Cubed design and develop websites across all industries and sectors, including eCommerce websites, multilingual websites, as well as projects which include custom functionality and specific database and software integration. 2Cubed specialises in Website Development, Web Design,  App Development, eCommerce Website Design, Website Marketing and Content Management (CMS). We can work with a variety of Content Management Systems (CMS) such as WordPress and Magento, and can give your existing website a re-design making it responsive and moving it into the 21st century. Our web content writing expert, provides unique website content. We build beautiful bespoke customer-friendly websites. We provide web development and web design to the highest standard, as well as native iPhone and Android Applications. We build digital solutions for web and apps. We are the problem solvers in the digital world. Our websites are measured on performance and built for scale and longevity. As well as web design and app development, 2Cubed offers a range of other services including digital marketing, content writing, SEO, Graphic Design, Brand Identity, Google Apps set-up, and Google Adwords management. Our creative web designers are ready to design, code & market your project and also award winning IIA Net Visionary Web Developer Excellence.  In 2016 we were finalists as IIA Net Visionary Web Design Company of the Year. We provide websites nationally designed by our highly skilled web design team. We are a team of ten web design professionals that are dedicated to giving the best web design service in Ireland.

Planning and knowledge is key when it comes to web design and web development. By consulting a professional Web Designer like 2Cubed you can be assured that your website will be a success. To take the first step of having that website of your dreams please get in touch with 2Cubed today.

To view our full portfolio of work please click here.

Please feel free to contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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Why your website urgently needs an SSL Certificate now!

Category: News
July 16, 2018

Does your website have an SSL Certificate? If the answer to this question is no then the success of your website is at serious risk! Google will flag your website from next month (August 2018) if you have not gotten an SSL Certificate. At the start of 2018 Google announced in its Speed Update set to roll out in July, that it will mark all sites that have not migrated to HTTPS as “not secure.”

This change has been brought in by google whose main goal is to ensure their users can safely and securely browse and purchase on the internet. As nowadays people turn to the internet for virtually everything ensuring that users can trust it to be safe is of paramount importance. Online security like having an SSL Certificate is no longer just a good option for a website to have, it’s a necessity.

An SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.

When google made this announcement they made it clear and sent a stark warning that if your website does not have an SSL Certificate your website will be marked as not secure in the url bar when people access it. This will of course have a detrimental effect on any website who is branded as such as virtually no user will proceed onto the site as they have lost all trust and they certainly will not buy anything in fear of their card details being used and abused.

Websites that have any kind of text input will need an SSL Certificate, If you are unsure whether your website needs an SSL Certificate (Chances are it does) just ask yourself the following two questions:

Does your website have forms or functions that require text to be inputted such as: Contact forms, Search Bars, Logins etc..?

Is your website on HTTP://?

If your answer to these questions is a resounding yes then you need to install an SSL Certificate. If you don’t implement SSL soon, your visitors will see a “Not Secure” warning on visiting your site which will damage your sites reputation irrevocably and will also cause your business to suffer.

To inquire about getting an SSL Certificate for your website to stop it being marked as non-secure please get in touch today!

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Content may be King, but Marketing is the Queen

Category: Tips and Tricks
July 3, 2018

A common saying in SEO circles is “Content is king, but marketing is queen, and runs the household.” Just like any good couple one can’t survive without the other and both help each other to succeed. Without marketing your content no matter how good it may be will never be noticed. Likewise if you don’t have enough good quality content then what are you going to advertise and promote in your marketing? Content and Marketing are both equally as important as each other. It’s vital that anyone wishing to be successful makes sure that great content is paired with a great marketing strategy, never sacrifice or prioritize one over the other, both are equally important and should always be treated with this respect.

Great content is king as people want to see something new that catches their attention when browsing the internet, Writing content in your own words with your own ideas ensures that your content is different and unique to you and this will be appreciated by users and the search engine itself when it comes to ranking. Also with great content you are more likely to get new and returning visitors to your site.

While you’re producing great content be sure to optimize it efficiently so that it will see a jump in the rankings on the SERP (Search Engine Results Page), when optimizing it make sure that your priority is that it reads well for users and gives them a great user experience, this is key. I can’t stress enough to not make the mistake of trying to over optimize your page just for search engines and not have the user experience in mind, this can be called trying to use blackhat methods and it will not work, in fact it will have an adverse effect on your ranking and your content will suffer, do not abuse the system with things such as keyword stuffing etc…

Marketing is queen because in today’s market you need both marketing and content working efficiently to be successful. While it’s of course great to have dozens of great quality well written articles, it isn’t enough in itself to rank highly, there is still another step required, which is of course the queen: Marketing.

Some great marketing techniques that can be used are as follows:

  • Writing articles on blogs and making sure to link to your other content

  • Be active on social media because you can funnel a huge amount of traffic from social media channels such as Facebook, Twitter, LinkedIn, Instagram, Google+ and Google My Business.

  • Have back-links and anchor text throughout your site to encourage further navigation and increase average session duration

In this article we established the power couple that is the king of content and queen of marketing and how both are as equally important and provide the most success when both are utilized successfully. Just like a game of chess, the king and queen are the most important parts, while you won’t win the game in your first, second or third move, if you use both effectively and make the right strategic moves and be patient your chance will come and you will see positive results, every game starts with the first move, make sure yours is the right one!

To find out the right move and strategy to take when it comes to content and/or marketing please contact 2Cubed today!

2Cubed work with clients on a monthly basis, content writing/management and marketing are two of the many services we offer. To improve SEO ranking through effective marketing and have produced excellent results for many businesses, we help clients to get them to number one for their specific keywords. To help provide the best SEO service, 2Cubed also has an in-house web content writer who will work with you to customize and optimize your content, making it fit your brand identity and corporate voice, as well as maximizing impact on search engines. We will ensure that your content is unique and tailored for search engines so that your website has the best possible chance of reaching and expanding your audience. We provide reports and strategic plans assessing search result performance, working diligently to improve your company’s search engine optimization so that it continues to climb Google rankings on a regular basis.

Please feel free to follow and interact with us on the following profiles.

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Local SEO

Category: Tips and Tricks
June 29, 2018

Local SEO is an element of SEO which differs quite a lot to the standard SEO process people think of. Local search results also change more rapidly than any other type. National, international etc…

Before you start your targeting your local SEO campaign there is some prep work you should make sure you have done, by having this done beforehand it will maximise your chances for success and getting the best results possible so you will rank high within the local listings.

There are six things in particular that you should have done before launching your local SEO campaign and they are the following:

Have a working Google My Business Page Set Up

It’s important that in order to have a strong presence on google that you have set up your Google My Business page. Once you have set it up, you should make sure it includes the following elements:

  • A long, unique description that’s formatted correctly and includes links.
  • Choose the correct and appropriate categories for your business.
  • Upload as many photos as possible onto your google my business page of your business
  • Add a local phone number
  • Add your business address that’s consistent with that on your website and local directories.
  • Upload a high-resolution profile image and cover photo.
  • Add your opening times/days
  • Have real reviews from customers

Optimize all of your landing pages with local keyword data

Your landing page is the most important page on your website as it is the first impression a user gets of your website. You should make sure this page is optimized with the correct keywords. A good idea is to incorporate the page with some particular keywords which you think users will use to search with.

Ensure your NAP listings remain consistently across the web

NAP stands for Name, Address, and Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for their searches. This becomes even more important for Local SEO. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations). You should also use Schema.org markup on your NAP to give the search engines all they need to display your company information properly.

Generate genuine reviews from your customers on Google and Yelp

Local reviews will have a direct impact on your local search rankings, it’s pivotal that you try and gain as many real genuine ones as possible so you’ll want to spend some time acquiring them. Whilst there are many types of reviews from different platforms for now I would advise to focus on getting as many google reviews as possible.

Optimize your search engine snippets

Google Featured Snippets are very search friendly and they help users to get answers without having to click any pages. By making sure to optimize your search engine snippets you will increase your chances further for ranking as high as possible in the search rankings.

Focus on localized link building

When you are doing a local SEO campaign it is extremely important that you have done effective link building. Unlike traditional national SEO, Local SEO places a lot more importance on gaining links from other local websites that are relevant to your business and industry. National SEO places a greater importance on gaining as many links as possible from high authority websites and whilst of course that is still something to aim for, with Local SEO the links from websites local to you are what is the most important!

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Mobile First Web Design

Category: Tips and Tricks
June 20, 2018

Mobile first web design is exactly what it sounds like, it is the practice of designing first and foremost for the smallest screen compatibility possible and then working your way up from mobile to desktop etc..

The idea behind this practice is that by taking this approach you have designed your website to be a responsive and very adaptive design. This is because you would have taken the approach that is called ‘progressive enhancement’. Progressive enhancement is the strategy that since mobile design is generally the most difficult to do that you should actually do it first and then when you have to design for other devices you will find it a much easier process. The great thing about this approach is that since you have made mobile first web design a priority and since smaller designs will have only essential features you have at the core already the heart of the user experience you’re offering.

The opposite approach of progressive enhancement is called ‘graceful degradation’. This would be considered a more old-fashioned practice. Graceful degradation entails building a website that incorporates everything from the start and then starts to strip away parts at a later stage for compatibility on smaller devices. The bad thing about graceful degradation is that it treats mobile compatibility as an afterthought or almost a nuisance and you are cutting down on the quality for the mobile version so you nearly end up with two different websites. The one on desktop is a proper effective one whereas the mobile version ends up looking like a pale shadow of the former.

Google now actually indexes sites on a mobile first approach which means they are first ranking your site on how responsive and how well designed it is for mobile, so you can understand if you took the graceful degradation approach you have already shot yourself in the foot as your website will not rank as well as google will judge it poorly even though your desktop site might very well be perfect. We of course then like everyone else recommend that you always take the progressive enhancement mobile-first approach and make mobile a priority not an afterthought otherwise you will live to regret it.

When your site looks great on a mobile device, it will translate brilliantly to all other devices. Also when you design for mobile first it’s limitations are forcing you to cut to the heart of things and really prioritize your content. This is unintentionally helping you to make your website better and deliver the ultimate user experience as since you are designing under such tight parameters your site will be very content-focused which in turn means its user-focused. Google will look on you very favorably if you’re offering the user a great experience and you are because you have been forced to cut to the heart of things, and that’s what the user wants, not to be distracted with all the bells and whistles but access straight away to the content they were searching for!

What first seemed like a hindrance is actually an unlikely but extremely helpful ally, design your website with a mobile first approach and you have taken the first step to having a successful website, on all devices!

For more advice and information on having a successful website get in touch with 2Cubed today!

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Web design Wexford

Our Design – Your Vision.

Category: Projects
June 6, 2018

At 2Cubed we specialize in delivering functional websites that exceed clients’ expectations and performance. We strive to use the very best industry practices provided by our in house web designers.

We believe that it’s ‘Your Web Strategy’ and we are here to deliver and guide you to achieving the very best website possible. Our creative web designers are always ready to design, code & market your project.

Whether you wish to improve or replace an existing site, or create one from scratch that will be everything you ever dreamed of, 2Cubed are here to make it a reality.

For further details and to ask any questions or queries you may have you can reach us through our contact page and we would be delighted to speak with you!

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How to improve your Digital DNA

Category: Tips and Tricks
July 5, 2017

Every business in 2017 has its own unique Digital DNA. This encompasses every single aspect of your business identity online. Sure, you may have an amazing bricks-and-mortar business, but in the 21st century this needs to be accompanied by a thriving online presence.

Improving your Digital DNA can start with small tasks and gradually work its way into shaping your complete online presence. Your website and social media accounts should reflect your branding and users should have a streamlined experience going from one medium to another.

The simplest factor in refining your user’s online experience is to have a strong company logo that is used at every opportunity online and offline. Your logo should work with your brand identity to ensure that your colour scheme and feel is used everywhere. This gives you a professional identity online.

Having accounts on the various social network sites also forms part of your Digital DNA. Facebook, LinkedIn, and Twitter have been traditionally the most popular, but more and more enterprising companies are using Instagram and Snapchat to promote their products and services. Setting up social media accounts is usually a straightforward process, but keep in mind that your personal accounts and business accounts usually should be separate. Nobody wants to see 100s of photos of your cat – unless you’re a business selling products for our feline friends!

A strong website and regular blog updates are crucial to your Digital DNA. People will look to Google when searching online and your website is often the first time a potential customer is introduced to your company. Therefore your website needs to be professional, user-friendly, and accessible – this is especially true if you are selling goods or services through an eCommerce website or a mobile application.

If you’d like to improve your website, social media, brand identity, or want a Digital DNA assessment and overhaul, contact 2Cubed today!

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