Tag Archives: Web Development

Web Design Trends 2020

Category: News
Now that 2020 is upon us, we’ve been focusing on the web design trends for the coming year to ensure we keep up to date with the latest and greatest in design and technology. It seems that gone are the days of drop shadows and fussy design elements and we look towards a year of more minimalist and simple design with the addition of beautiful and futuristic elements. We’ll take a look at some of the new trends below. web design trends 2020

Dark Mode

A big focus this year lies with dark mode design features. We’ve seen dark mode grow popularity across a wide range of platforms in the past year or so such as Twitter, YouTube, iOS and more. The dark backgrounds enhance the colours and elements on pages and are a great basis to showcase beautiful photography also. See a nice example by clicking here.

Minimalist Design

Having a simple basis again allows the elements on page to become the main feature as these are no longer lost within a wide array of clustered graphics. A minimal design is user friendly, easy on the eyes and straight to the point. Fussy menus and navigation are becoming outdated as they lead to end user frustration. Hidden navigations and desktop burger menus are an option as they maintain the required menu items but are only activated on user interaction. So in 2020, keep an eye out for lots of empty space simplifying website functionality.

Full Screen Forms

Continuing on with the minimalist design features, full screen forms and lead captures are likely to be a common theme across the web design industry in 2020. Big forms with clear and easy to read fields and surrounded with white space are both user friendly and effective building up leads and contact lists. There are a wide range of options and plugins out there to incorporate these onto your website.

Parallax

Parallax has been around for a number of years at this stage but seems to be sticking around more so than other techniques that have come and gone. For the next year, parallax looks to be a key player in terms of building functional yet interactive websites. The illusion of parallax scrolling enhances basic pages and brings them to life. A great example can be seen here. This is just a brief overview of what you can expect in 2020. Some more trends to look out for are as follows:
  • 3D Elements and Artwork
  • Split screen content
  • Solid frames
  • Combining photography and graphics
2Cubed are on hand to assist with any questions you may have. Check out a full list of services and our website process here – https://2cubed.ie/services/ You can use our dedicated quotation form below or contact us with any questions you may have here. Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

Which eCommerce Platform Should I Choose?

Category: News
If you run a business and are looking to sell online, there are multiple eCommerce platform options available in today’s market. It’s easier than ever to set up an online store to sell products nowadays but that doesn’t guarantee you will actually be successful.which ecommerce platform should I choose

Which eCommerce Platform is Right For My Business?

Once you have decided to begin the journey of selling your products or services online, you should note the many options to consider. Many platforms have varying degrees of options, functionality and cost. The most popular options may not always perhaps be the best option for your business and that’s why a good deal of thought should be factored into any considerations. Some examples of the more well-known eCommerce platforms are as follows – A good place to start is by mapping out what you would like to do with your store; multi-site, multi language, discounts & offers, cart abandonments etc etc. There’s a lot to consider so 2Cubed are on hand to assist you in this process. We have many years experience helping businesses in Ireland build a solid online presence in order to sell items successfully. Our expert team is on hand to assist with any questions you may have. Check out a full list of services and our website process here – https://2cubed.ie/services/ You can use our dedicated quotation form below or contact us with any questions you may have here. Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon  

Change Website Design Company

If you’ve been thinking of changing website design company recently, we have put together a list of requirements in order to make the transition an easy and stress free experience, whether you are looking to change website provider, change hosting company or just looking to have your website maintained.

What will I need?

Depending on the service you require, the list of items will differ. However, it’s always good practice to have, or at least know, where your website is hosted. In addition, where your domain name is registered and hosted, how your business emails are configured and knowing this information will save a huge amount of time when switching companies. Once the above items have been resolved (we can help with all of this), we will take over and work behind the scenes to enable your new service in a prompt and professional manner. At this point, you can sit back and relax! 2Cubed Web Design & Development offer a wide range of services to help you with your online presence. Some of these services include:
  • Website Hosting
  • Domain Management
  • Website Maintenance
  • Website Monitoring
  • Security Monitoring
  • Fixing website hacks
  • Improving website speed and performance
  • Plugin updates
  • Dedicated support channel between 9am-10:30am every morning (support@2cubed.ie)
Our expert team is on hand to assist with any questions you may have. Check out a full list of services and our website process here – https://2cubed.ie/services/ You can use our dedicated quotation form below or contact us with any questions you may have here. Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon  

5 steps to prepare your website for Brexit

At present, the UK is due to leave the European Union as of 31st October 2019. Even though the vote to leave Brexit was way back in June 2016, much uncertainty remains even at this late point in the process. Learning how to prepare your website for the implications of Brexit should be considered. Firstly, understanding how Brexit will affect your business as a whole is vital. We’ve found some useful articles to help fellow business owners here and herebrexit website ready  

1. Trade

If you run an e-commerce site, purchase products from the UK or engage in any trade across the EU then you’ll likely suffer from higher prices, longer shipping and custom hold-ups and in turn hiked prices for your customers. It may be useful to contact UK suppliers and providers that you engage in to seek assurances. Back in January, Amazon, the largest marketplace in the UK noted that businesses trading on the platform should prepare in case of a no deal Brexit. This remains a real challenge but while there are many uncertainties, this may present a chance for Irish companies to promote buying Irish. If the expected skyrocketing of prices from the UK comes to fruition then there may be a huge potential to bring customers back shopping locally instead of using Amazon, Ebay and other online platforms.

2. Data Protection

Data protection has been heavily in the limelight in recent years. This is mainly due to the GDPR changes that came into place in May 2018. EU wide regulations were updated to protect user data processed by organisations and many businesses were forced to take action in order to meet these stricter guidelines. With the UK leaving the EU, this may require some further thought especially if you own or run a website and process data to or from the UK. If storing any of this data, using a newsletter service such as Mailchimp or taking payments from UK customers then you may need to consider reviewing and amending your existing processes and terms. You can read more on this on https://www.gov.ie/en/publication/bf5200-data-management/.

3. Currency

Since the Brexit vote was announced, pound sterling has been volatile to say the least. The conversion from € to £ has gone from £1.28 to £1.06 over this period and how it will continue remains unclear. As a website owner and especially if dealing with currency conversions, it’s vital to prepare for a worst case scenario. This PDF can help you prepare in detail.

4. Growth and Expansion

Growing your online business within the UK market again remains unclear but in order to protect your business, preparing for a worst case scenario is advised. Many companies may struggle just to stay afloat after a potentially hard Brexit so future plans to expand in another market will need to be examined in a realistic manner. 

5. Website Security

As GDPR is now a vital area of many websites, a critical component on this is ensuring data stored and processed is fully secure. The implications of a data breach can be catastrophic for businesses. A secure website allows you peace of mind that data held is fully secure and allows you to focus on other key areas such as website sales. The storage of this data should be treated as a potential serious security issue. If you have any questions regarding the website hosting or data storage then please use our contact form to send a message – https://2cubed.ie/contact/ At 2Cubed Web Design & Development, we are on hand to assist you with any required changes to your website which may be impacted as a result of Brexit. In addition, we also offer a number of services to help you grow your online presence. Check out our list of services and our website process – https://2cubed.ie/services/ Contact us today for more information on the services we provide – Contact Us Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

Website Specification

When you are deciding on a new website, it’s important to take into consideration a number of factors. As you can see on the graphic below, we’ve created a simple process to assist with this. This planning process is critical to ensure you have a clear picture in mind for a new website. Failing to cover these steps before a website is created can lead to items or processes to be overlooked and cause problems down the line. At 2Cubed, we want to ensure you have a clear picture in mind when considering a new website and we can assist you fully with this process to ensure success. 

What to consider?

Planning and building a new website is a complicated matter. Items can be overlooked and when a specification is not clear. A good starting point is to look at some websites you admire and list why you think so.  Design or Redesign? Are you looking for a completely new design or a refresh of what you currently have?  Expectations It’s crucial to consider your expectations when planning on a new website build. What is it that you are looking to achieve with the new site? Do you have any goals or ambitions for what you’re looking to achieve? Information What is your company all about? By documenting this, you can make it clear to your web design agency what you are all about and by using tag-lines, slogans, mottos etc to allow end users understand your ethos. Budget A new website is a huge investment and you’ll need to ensure you consider this carefully when developing a website specification. Defining a budget allows your agency to consider the expectations vs budget and help you plan accordingly. Timeline / Deadline Deadlines are a crucial are of the website specification. Setting a deadline firstly allows the entire project to be split into separate deliverables to keep all parties on the same page and to also ensure your expectations are met. Functionality Will your website users need to register? Are you selling products? At this point it’s beneficial to consider each and every element.  UI / UX After you decide on budgets, timelines and functionality, how will this all transition into front end user interface and user experience? Many times, consideration of these factors is left aside and may become an issue in future as the website is out the to the world. Further Information Thinking about any extra information or off topic items considered outside the above ensures clarity when moving forward with your web design project. At 2Cubed Web Design & Development, we are on hand to assist you with developing your website specification, helping you to understand in detail what’s involved in a new website project. We also offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/ Contact us today for more information on the services we provide – Contact Us Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

Google’s Mobile Search Update

You may have noticed a new layout while searching Google recently on your mobile device. Around the end of May, Google released an updated visual layout for the mobile search results page. This refresh was released to introduce a more modern and user friendly layout. Google say “we’re unveiling a visual refresh of the mobile search results page to better guide you through the information available on the web.” This was referenced on the Google blog here. The familiar green font on the ads has now been changed to a black label with a simple ‘Ad’ reference. See below for reference: As you’ll see from the above image, what Google have implemented is an opportunity for companies online to introduce their branding to users on the web before even landing on your site. This is done by using the favicon image which is uploaded on most websites. You’ll generally see this small icon on your browser tab while searching from a desktop or laptop. What does this mean for me? In order to take advantage of this update, you’ll need to make sure your website has an active favicon set and specified. There are some rules behind this:
  • Your website and the favicon need to be crawlable to Google (meaning you need to ensure your site is fully accessible to Google’s Spider). This can be a complicated issue, but we can help you with this if required – Contact Us
  • The favicon should be similar to your overall branding on your website. This will allow users to identify and recognise your brand online with ease.
  • Google will resize your favicon to 16px x 16px. They recommend uploading your file in multiples of 48px square to ensure clarity. For example, 48×48 or 96×96 etc.
  • Any favicon that Google see to be inappropriate will be removed and replaced with a default icon image.
At 2Cubed Web Design & Development, we can assist you with any of the needs above, allowing you to take advantage of this latest Google update. We offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/ Contact us today for more information on the services we provide – Contact Us Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

Importance of Google Reviews for SEO

Whether it’s from word of mouth or testimonials reviews have always been an integral part of a business’s success. The positive impact of great reviews for a business cannot be underestimated nor can the negative impact of bad reviews. Reviews help potential new customers to decide whether they should choose your business over another, having positive reviews from past clients will instill confidence in them that they will experience the same satisfaction as those before them who left the positive reviews. If your website for instance had no reviews then a customer may feel unsure whether they will receive a good service as they have no past precedent or frame of reference to base their decision off. Having reviews can provide this much needed clarity. While getting reviews from customers has always been an exercise that is beneficial to businesses, the importance of Google Reviews for SEO has never been greater. By having Google reviews you can actively improve the visibility of your business on Google so this means that Google reviews are good for your SEO. The reason Google reviews have become so important for SEO is that when people use the Google search engine Google will aim to generate the most relevant and beneficial results for local web searches as the quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. Google looks to see how many reviews your business has and what your current average rating is and from here they will determine where exactly in the listings of the SERP (Search Engine Results Page) you should appear. Google themselves have even stated in the past that the “highest-rated” businesses near you will be returned when you search with local intent. By having your listing appear high with a great rating and a lot of reviews potential customers will be a lot more likely to click on to your website over your competitors and you will be a lot more likely to get conversions from these people. A great part of any SEO strategy is to ensure that you can regularly get customers to give your business a review. The best way to encourage people to give your business a review is to ensure the following:
  • Great Customer Service
By offering all customers a great customer service they will be happy and happy customers are a lot more susceptible to give you a positive review and share their good experience.
  • Simple Review Process
As well as ensuring that the customer service you offer is great, the second thing you should do to encourage reviews is to make the actual process of leaving you a review simple, straightforward and easy. The easier the process is the more likely people will be to take a second and give you a review. Don’t make the customer work for it! 2Cubed provide award-winning web design and mobile app development services. If you would like to give 2Cubed Web Design a review please click the link below: CLICK HERE TO GIVE REVIEW For advice and information on having a successful website contact 2Cubed today! Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon

Is my PPC Campaign worth it?

PPC Campaign Pay-per-click, commonly known as PPC, is a paid advertising strategy which is used to get your ad in front of your target demographic. When your PPC campaign is effective it can become a brilliant source of lead generation to your website. However conversely if your campaign is ineffective and is costing you money without giving you the leads and results you envisioned it can quickly become a very dear misadventure. If you find yourself spending a lot of money on ads and PPC but still aren’t seeing good results then you need to take a step back and ask yourself the question “Is my PPC Campaign worth it?”. By taking a step back and evaluating the effectiveness or lack thereof of your campaign you can determine whether you need to tweak your campaign for better and improved results or whether you need to pause your campaign entirely and go back to the drawing board. You need to be sure before you delete a PPC campaign because when you do you will lose all of its data and will be unable to retrieve any of it back. Before you delete an underperforming campaign you should first evaluate it and see if you can apply some tweaks to fix it and turn it into a strong performing campaign. To ensure your PPC campaign can perform as strongly as possible ensure that you have considered and took the following into account: Evaluate Your Chosen Keywords: For any PPC campaign to be successful it needs to incorporate the right keywords. These keywords need to be relevant to your target demographic. By undergoing proper keyword research before you start your campaign you can minimise the risk that you will incorporate irrelevant keywords in your campaign. Landing Page Optimisation: Your landing page will be the first impression for the users who you will get through your PPC campaign. Thus it is vital that your homepage gives a good first impression, by ensuring that the page is correctly optimised to give a good user experience you will increase your chances of getting conversions from your paid traffic. There is no point getting people to your website just for them to have a bad user experience and bounce, that will simply cost you money and give you nothing in return. Created Ads: Lastly you need to ensure that the ads themselves that you create need to be appealing and enticing enough to get people to click on them. To ensure that your ad speaks to your target audience incorporate the main keywords (which you will have discovered from your keyword research) into them and include a snippet that will act as a powerful and intriguing call to action. Before you give up on your PPC campaign make the tweaks. By making these tweaks you should see an improvement in your PPC campaign and generate better results. For advice and information on having a successful website get in touch with 2Cubed today! Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

3 Ways Your Web Design May Be Damaging your SEO

Three Ways Your Web Design May Be Damaging your SEO
As we have touched on before having a great Web Design employed throughout your website is very important to ensure that your website delivers a great user experience. We all know that a great user experience is great for SEO however if not properly done correctly web design can inadvertently end up actually damaging your SEO. Three Ways Your Web Design May Be Damaging your SEO that you need to look for are: Bad or no optimisation of Header Tags Header tags (H1, H2, H3 etc..) are important for SEO as they help Google to determine what the content on your page is actually about. H1 should always be your page title and H2 tags need to accurately clarify what the page is about and what it contains. The other tags can be used when you go more in-depth. Image Optimisation A major factor in any web design is that it needs to visually be beautiful and pleasing to the eye of any user. To ensure that your images are successfully optimised you need to ensure the following three things have been done:
      • Ensure that relevant alt text has been applied to all your images.
      • Ensure that your image is compressed
      • Ensure that you have the correct image format
Non Mobile-Friendly Design Since Google introduced Mobile-First Indexing the question of whether your website and web design is mobile friendly or not has become an extremely important one. Mobile-First Indexing means that Google will look at how your website performs on mobile first rather than on Desktop and from this judgement they will determine where your website will rank. Therefore if your web design for mobile is poor your SEO will be severely damaged. If you can ensure that these three things are done then you will greatly reduce the chances of your web design damaging your SEO.

Mobile-First Indexing and SEO

Mobile-First Indexing Mobile-First indexing was introduced by Google as an effort to make websites on the internet more mobile friendly. According to trends more users use mobile than desktop when browsing, so in accordance with this user behaviour trend Google have placed a higher emphasis on how a website is designed and works on mobile than on desktop. At its core mobile-first indexing means that when Google index websites and determine their ranking on a wide range of factors that they are basing their judgement firstly on how the website looks and performs on mobile rather than desktop. Since Google now actually indexes sites on a mobile first approach it means that they are first ranking your site on how responsive and how well designed it is for mobile. If you are unsure whether your website is being negatively impacted it’s important to remember not to panic. According to Google themselves if your website is already responsive on mobile or if both versions on mobile and desktop are the same already then your rankings may not be affected at all. However, it should be noted that even if your website is a very responsive site to rank well with mobile-first indexing in practice you need to ensure that both your website’s mobile page speed and it’s load time are fast and efficient and that all images are optimised correctly so that the user experience on mobile is not compromised or hindered in any way. By ensuring that your website looks great on a mobile device firstly you can be safe in the knowledge that it will then translate brilliant to other devices. That’s because if you design for the smallest screen first it will be a lot easier to successfully replicate on a big screen rather than if you were to take the opposite approach. Designing for mobile first means that you have to design within it’s tighter limitations, while initially this may sound like a negative, it is actually a good thing because it will force you to really prioritize the content you display as you will have no room for extra fluff or fat. This helps to ensure that the all important user experience you deliver will be the best possible. When Google looks at your website as part of mobile-first indexing and determines that you are delivering an optimal user experience as well as having a website that looks and works well on mobile they will look favourably upon you and you will rank well so obviously it is great for your SEO. For advice and information on having a successful website get in touch with 2Cubed today! Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon