Tag Archives: website design wexford

Website Speed & User Experience

The link between Website Speed and User Experience

May 22, 2019

There is an intrinsic link between Website Speed and User Experience. There is a direct correlation between website speed & user experience, when the website speed is fast, it can greatly contribute to your website delivering a positive user experience, likewise a slow or frustrating website speed can lead to your website delivering a very negative user experience.

Considering the fact that user experience is one of the main determining factors of a website’s success this in turn means that a huge focus should always be placed on ensuring that your website’s speed is optimised to perform as efficiently as possible.

Here are some key ways to ensure that your website’s speed is fast:

Effectively Optimising Images:

If the images on your website aren’t effectively optimized then they can cause your website speed to suffer greatly. The best way to ensure that your images are optimised correctly is to compress them. Image compression is when you reduce the size of an image file without reducing the quality of the image.

Reduce Redirects

Redirects are instructions that automatically take users to another location. It’s important to only have redirects when necessary as each and every redirect that you have on your website will affect your overall website speed. If you have any existing redirects that are no longer necessary then make sure to remove them to increase your website speed.

Removing / Deleting Old Plugins

If your website currently has plugins installed that have become redundant and/or are no longer active then you should remove them as that will help to make your website load faster. Plugins can be very helpful and provide a range of great functions but be sure to only have the plugins you truly need installed, otherwise the more you have the slower your website speed will be.

Ensuring that your website speed and performance is always efficient as possible is an ongoing battle and something that will have to be done regularly. However the time spent on this is justified as the better your website speed is the better your user experience will be and this in turn will mean that your website will perform all the better and experience more success.

To inquire about website design and user experience with 2Cubed please get in touch today!

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Graphic Web Design

Why Graphic Web Design is more important than you think!

May 20, 2019

Graphic Web Design is a fundamental part of web design, it includes everything from back ground images, banners and button controls to color scheme, text style, and graphics. The impact that graphic design has on your website is merely not just aesthetic as many would first think. In fact the web design can actually be one of the most important factors right alongside SEO (Search Engine Optimisation) when it comes to determining whether your website will be a success or not. This is because people are visual creatures, people buy with their eyes first before anything else, which is exactly why traditional shops and businesses put their products in the window displays for passers by to notice.

Three important things in particular that graphic web design can help you achieve are the following:

Make a great first impression:

When customers first arrive on to your website you need to ensure the first impression they have is a positive one which will encourage them to stay on the site further and engage with the content. If they have a negative first impression they will most likely bounce off the site and statistics show that these people will likely be lost forever as potential customers as most won’t give the website a second chance. As the saying goes “you only get one chance at a first impression”.

Help you to stand out from the competition:

Graphic web design can help you to stand out from your competition. Having a graphic designer in charge of your web design instead of simply using a pre-designed template will mean that your website will have a web design that is bespoke which basically means that your website was developed with a unique web design that no one else has. This of course will help you to stand out from the crowd.

Accurately convey tone to customers:

Is your website meant to have a tone which is professional, lighthearted or humorous for example. The two best ways to convey tone to your customers is through text content and visual content. The latter is where graphic web design becomes important. Effective graphic design can give your website an air of professionalism. Visitors are more likely to consider your product/service to be professional if the overall website gives an appearance of professionalism.

2Cubed understand the importance of graphic web design in the web development process. Please feel free to view our portfolio which contains many of our past website designs for clients. We are very proud of the work we have done and strive to always be the best.

2Cubed have vast experience in creating unique and well-branded websites that promote your business professionally. We design tasteful, functional websites that are designed for and around your company and our award winning web design has created innovative and customer-centric sites that have delivered increased customer satisfaction and produced measurable return-on-investment for our clients. We offer well-designed and appointed websites for all levels of business. We believe that your website should fit your overall branding and company ethos, that’s why we pride ourselves in being ‘your web strategy’.

To inquire about getting your website designed with 2Cubed please get in touch today!

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Importance of Google Reviews for SEO

Importance of Google Reviews for SEO

Whether it’s from word of mouth or testimonials reviews have always been an integral part of a business’s success. The positive impact of great reviews for a business cannot be underestimated nor can the negative impact of bad reviews.

Reviews help potential new customers to decide whether they should choose your business over another, having positive reviews from past clients will instill confidence in them that they will experience the same satisfaction as those before them who left the positive reviews. If your website for instance had no reviews then a customer may feel unsure whether they will receive a good service as they have no past precedent or frame of reference to base their decision off. Having reviews can provide this much needed clarity.

While getting reviews from customers has always been an exercise that is beneficial to businesses, the importance of Google Reviews for SEO has never been greater. By having Google reviews you can actively improve the visibility of your business on Google so this means that Google reviews are good for your SEO.

The reason Google reviews have become so important for SEO is that when people use the Google search engine Google will aim to generate the most relevant and beneficial results for local web searches as the quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. Google looks to see how many reviews your business has and what your current average rating is and from here they will determine where exactly in the listings of the SERP (Search Engine Results Page) you should appear. Google themselves have even stated in the past that the “highest-rated” businesses near you will be returned when you search with local intent. By having your listing appear high with a great rating and a lot of reviews potential customers will be a lot more likely to click on to your website over your competitors and you will be a lot more likely to get conversions from these people.

A great part of any SEO strategy is to ensure that you can regularly get customers to give your business a review.

The best way to encourage people to give your business a review is to ensure the following:

  • Great Customer Service

By offering all customers a great customer service they will be happy and happy customers are a lot more susceptible to give you a positive review and share their good experience.

  • Simple Review Process

As well as ensuring that the customer service you offer is great, the second thing you should do to encourage reviews is to make the actual process of leaving you a review simple, straightforward and easy. The easier the process is the more likely people will be to take a second and give you a review. Don’t make the customer work for it!

2Cubed provide award-winning web design and mobile app development services. If you would like to give 2Cubed Web Design a review please click the link below:

CLICK HERE TO GIVE REVIEW

For advice and information on having a successful website contact 2Cubed today!

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Web design quote

3 Questions You Need to Ask When Getting a Web Design Quote

April 18, 2019

When you have made the decision to embark on the journey of getting your very own website for your business you may start to feel overwhelmed with where do you actually begin in this entire Web Development process. Well unless you are a web developer yourself the first step is to seek out a web design agency and get a quote from them to develop a website that you have envisioned.

Getting a web design quote is easy, what’s hard is wading through the plethora of quotes and finding the right web design agency who offers you a web design quote that is not only suitable for your budget but also that you can entrust to make your vision of the perfect website a reality.

Whilst money and cost is obviously a big deciding factor when choosing a web design quote there are also some other very important factors that shouldn’t be ignored when choosing which web design quote is the right one for you. In fact, ignoring these factors in favour of a “cheaper” quote might well cost you more in the long term when it comes to fixing website issues and problems that could have been easily prevented by going with the right web design agency for you. The following are questions one should always ask themselves:

    • Will the Website be bespoke?

      This is a very important question to ask as this well ensure that you weed out any web design agencies who simply just use templates when developing websites. By ensuring that the web design agency you choose creates bespoke websites ensures that your website will have it’s very own unique web design and style which will make it stand out from the competition.
      • What Platform will be used?

        It’s important to know what cms (Content Management System) your website will be developed on such as WordPress, Magento, Drupal etc… It’s important to know what platform your website will be designed and developed on because at the end of the project when you take control of the website you will need to be familiar with the CMS to actively be able to make changes and run the website yourself from a content management point of view.

     

    • What projects has the company worked on before, portfolio?

      Does the company have a portfolio of their previous work? If so make sure to check out some of these websites. By looking at how they are designed and working you will get a good insight into what your website will end up being like when fully designed and developed. If your website is focusing on a certain industry such as beauty or pharmaceuticals make sure to check if the web design agency has past experience with creating websites for other businesses in the same industry as yours.

Choosing a web design quote from a web design agency is a huge decision and one that shouldn’t be made lightly. By asking yourself the above questions you can minimise the risk that you make a bad choice.

2Cubed are an Award Winning Website Design company in Ireland with offices based in Wexford & Dublin. 2Cubed provide a range of online services for small and medium enterprises including Web Design, Web Development, and eCommerce Website Design. We offer well-designed and appointed websites for all levels of business. 2Cubed Web Design Wexford and Dublin also helps monitor and assist your progress post-launch, so that you’re given every chance of growing your website or application into a booming online business.

Please click on the link below to get a web design quote.

GET A WEB DESIGN QUOTE TODAY

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SSL Cert

The importance of an SSL Cert & HTTPS for your Website

April 15, 2019

If your website does not have an SSL cert then you are severely limiting the chances of your website being successful. In August 2018 Google began to flag websites who had not gotten an SSL Certificate for their website. This means that Google will mark all websites that have not already migrated to HTTPS as being “not secure”.

An SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.

When you wish to ensure that your website ranks consistently well on search engines you need to make it clear not only to Google but also potential new users that your website is safe to use and to browse on. By having an SSL Certificate your website will display as HTTPS and will not have the “Not Secure” message which will instill confidence in all users on the website that it is safe to browse and to use their credit card details to purchase any products/services that you may offer. Having HTTPS also instills confidence in Google who will reward you by pushing your website up the rankings higher than it would if your website was still HTTP.

Switching to HTTPS is simply the logical move, not only does it give your site more security, but it will also improve your rankings. To get your site to switch to HTTPS you will need to have an SSL Certificate. To inquire about getting an SSL certificate for your site get in touch with us today!

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Great Web Design Wexford

The Importance of Great Web Design for Great User Experience

March 28, 2019

In the world of Web Design & Web Development the goal of User Experience (UX) is to ensure that all users who visit your website have a positive experience whilst browsing on it. To ensure they have a positive User Experience the Web Design of the website should be done in a way which means the user can easily interact with the website and all of its respective functions and that none of their time is wasted and they are not frustrated in any way. Basically at its core the goal of delivering a great User Experience is to get your website successful conversions and repeat traffic because the users who visited the website had a good experience.     

To ensure your website has a web design that will deliver a great user experience the web and graphic designers working on it need to put themselves in the mindframe of the target demographic of users who will be visiting the website. User Experience is so important as it is what bridges the gap between users and the website and when done well it will hold their attention and keep them on the website.

To ensure that your Web Design will create a website with a great User Experience one should do the following:

  • Take on board fully all user feedback when testing the website and all information about user behaviour from tools such as Google Analytics 
  • Ensure that your web design is consistent throughout the entire website which will give the website a natural flow 
  • Ensure that your website page speed is very fast and that the page load times are good so that users will not get frustrated/bored/leave the website. 
  • Tailor your web design always with the user experience in mind

By having a website that has a Web Design that delivers a great user experience you will actively increase your chances of gaining followers to your website and making it a success. The best way to achieve this is to have consistent web design that is easy to navigate, easy to use with great functionality all developed always with the user in mind.

If you would like to inquire about improving your website’s design and user experience please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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Website Page Speed

How to Improve Your Website Page Speed

Category: Tips and Tricks
March 19, 2019

Website page speed is the measurement of exactly how fast the content on your page loads. This means how long it takes to fully display the content of your page. One of the best ways to evaluate your page speed is to use the free tool Google PageSpeed Insights.

In one of our most recent posts we went into great depth on how important having good results on Google PageSpeed Insights really is. In that post we made the point that page speed is a very important factor for SEO as it is known that Google uses page speed as one of it’s many signals used by its algorithm when ranking pages. As well as being important to Google, page speed is very important to user experience also which plays a part in how your website ranks.

There are many ways to improve your website’s page speed such as:

Fully Switching over to https:

Ensuring that your website has an SSL Cert not only shows that your website is safe to browse on and to purchase products/services safely with your credit card but it will also help with your SEO as Google looks favorably on websites who have an SSL Cert over those who have none. Where this affects page speed is when the http version of your website is cached and redirects to your https version. By ensuring that your website automatically redirects to the https version you can greatly enhance the page speed.

Rectifying Image Related Issues:

Images tend to be a common issue that cause an unfavorable page speed. Images can cause issues unnecessarily as they can be a huge size and of too high of an image quality than required or needed. To rectify these two issues it’s recommended to take a look at all your images and to both compress and resize them as necessary. By resizing them to a more appropriate size and by compressing them to a more appropriate image quality you will reduce your page load time which will in turn improve your page speed.

Browser Caching:

By implementing browser caching on your website you are telling visitors to your website exactly how long their browsers should retain information/memory of your website for. This means that a message would be sent to the users browser that images on the website should be cached (remembered) for three weeks so that when this specific user visits the website again within this three week period your website will load more quickly as the resources to remember the images are being pulled from their device instead of your website. This takes some of the workload away from your website and in turn this will improve your page speed also.

Improving your page speed is a never-ending goal and something that should be continuously worked on to improve it as much as possible as it is so important not only to SEO and User experience but the overall success of your website.

If you would like to inquire about improving your website’s page speed please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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The Importance of Ecommerce for Retail Businesses

The Importance of Ecommerce for Retail Businesses

Category: Tips and Tricks
March 15, 2019

Ecommerce has grown dramatically in its importance and its ability to be the deciding factor between whether a business is a success or not.

This was more clearer than ever from the findings in the 2019 PwC Irish Retail & Consumer Report which provides a vast array of interesting insights about consumers and the current state of the retail sector in 2019.

One of the prevailing recurring themes of the report was the need for retail businesses in this day and age to not only have a website but an Ecommerce website where customers can purchase products online.

Two key insights found in the report in relation to Ecommerce was that 20% of Irish consumers shop online weekly or more often via their mobile devices and also 30% of consumers purchased online weekly or more often in 2018, compared to 24% in 2017.

There are many reasons why you should consider having an Ecommerce website for your business if you haven’t already. Here are 3 great reasons why you should have an Ecommerce website:

Better Customer Experience

By having an Ecommerce website it is extremely convenient and easy for customers to browse your online store and purchase a product whenever they wish. By having an online store you remove the need for the customer to make the journey to your bricks and mortar location and purchase their product of choice. By giving them the convenience to do this at home they will be more at eased and relaxed. A happy customer is a buying customer.

Reach a Broader Global Market

By bringing your retail business into the digital market you will open yourself up to a whole new market that can potentially have a global reach. When you are a bricks and mortar business your customers will be generally just those in the immediate area as it would be inconvenient for others from further afield to travel just to shop at your store. By restricting yourself to only the local populace you have not only greatly reduced your target market but also reduced your potential earnings. By having an Ecommerce website you remove this restriction and your market is virtually endless in its reach.

Passive Earnings

By having an online store you are always open for business 24/7! This is a great advantage over a traditional shop which is open for a certain amount of hours and usually only on certain days also. When your store is online and always open for business people can purchase off you any day at any time. By giving them this convenient option you have endless opportunities to earn money as you are no longer restricted by traditional business hours.

While there is and will always still be a place for traditional physical retail businesses it cannot be denied that those choosing to shop online are increasing and will continue to do so into the future. By not having an Ecommerce website you’re not only restricting your potential earnings but you are ignoring an ever growing and important part of the retail market.

If you would like more information or would like to inquire about getting an Ecommerce website created and developed please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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Wexford Business Awards 2019

Wexford Social Media & Digital Marketing Excellence Award 2019

March 11, 2019

The Wexford Business Awards which are now in their eleventh year, are county wide awards which recognise the entrepreneurialism, innovation, diversity and talent of businesses across all sectors in the county. The Wexford Business Awards honour Wexford’s industry leaders through the acknowledgement of their innovative business processes, product development, enterprise, sustainability and overall business success.

This year 2Cubed are delighted to be the official sponsor for the Wexford Social Media & Digital Marketing Excellence Award. The purpose of the Wexford Social Media & Digital Marketing Excellence Award is to recognize and honour Wexford based businesses who have achieved success in their sales and marketing by successfully utilizing the very best of the latest business thinking, creativity and technology to put themselves apart from all competition and to be number one in the frontier of social media engagement.

An independent panel of Judges will come together to discuss and decide who will be the lucky recipient of the 2019 Overall Wexford Business of the Year Award. They will choose the recipient of the  2019 Overall Wexford Business of the Year Award from the pool of winners of each existing category. The winners and runners-up in each of the award categories and the overall Wexford Business of the Year Award 2019 will be announced at the official County Wexford Business Awards Gala Ceremony, on Friday, 24th May 2019 in Clayton Whites Hotel, Abbey Street, Wexford.

2Cubed wish the best of luck to all involved in the 2019 Wexford Business Awards.

For any and all website support and queries please contact 2Cubed. You can also call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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Google PageSpeed Insights

Google PageSpeed Insights and why it’s so important!

Category: Tips and Tricks
March 6, 2019

Google PageSpeed Insights is a free tool offered by Google which is designed to report and make an informed determination of the performance of a specific web pages performance on both Desktop and Mobile devices. Google PageSpeed Insights also provide suggestions on how that specific web page can be improved.

The report that is provided by Google PageSpeed Insights provides you with information such as field data and lab data about your submitted web page. Lab data is a type of data that can be used to aid with debugging performance issues whereas field data’s main use is that it captures real-time user experience metrics which can be helpful.

As mentioned previously since PageSpeed Insights are a free tool offered by Google anyone can simply search “Google PageSpeed Insights” and enter their website URL to get a live up to date results for their PageSpeed on Desktop and Mobile devices. Entering a URL and hitting “Analyze” will quickly get you a detailed report of what’s slowing that web page based on two parameters and this report will also come with recommendations on how to fix it. When you enter your url your website will be analyzed and within a few seconds you will receive a score for both desktop and mobile which will be a percentage out of 100. 0%-49% is considered slow, 50%-89% is average whereas 90%-100% is considered fast by industry standards.

The reason these scores are important is because they play a factor alongside general SEO optimisation when it comes to google’s algorithm of ranking websites. Basically the better your Google PageSpeed Insights score is the more likely you will be to rank higher than others provided your general SEO optimisation is done efficiently as well of course.

Google recently changed how PageSpeed Insights judge websites and since Google have made this change a lot of websites are finding that their once higher score has now fallen and they are struggling to get it back to it’s once former glory. When your website is analyzed by Google PageSpeed Insights as part of their analysis summary they will provide diagnostics and opportunities for improvement. By following these suggestions you can improve your overall score again.

Google PageSpeed Insights true to their name provide a great insight in to the health and strength of your website by giving you accurate reports on it’s page speed. As it’s a free tool there is no excuse to not avail of it and use it’s useful information.

IMPROVE YOUR GOOGLE PAGESPEED INSIGHTS SCORE

To inquire about improving your score on Google PageSpeed Insights please contact 2Cubed and get your business the traffic and success it deserves. You can also call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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