Tag Archives: website redesign

Shopify for Ecommerce Websites - website ecommerce design wexford

Shopify – Custom Design, Reskin & Templates

Category: Tips and Tricks
December 10, 2018

Shopify is a complete commerce platform that lets you start, grow, and manage a business. Shopify is completely cloud-based and hosted, which means you don’t have to worry about upgrading or maintaining software or web servers. This gives you the flexibility to access and run your business from anywhere with an internet connection.

Shopify has become so popular due to 3 main reasons:

    1. It allows you the ability to Create and customize an online store 
    2. It gives you the opportunity to sell in multiple places, including web, mobile, social media, online marketplaces, brick-and-mortar locations, and pop-up shops 
    3. It allows you to manage products, inventory, payments, and shipping

In the past when websites wished to set up an ecommerce element they had no choice but to use the designs that the ecommerce software they were using offered unless they had the budget to hire a designer and a programmer to code to make the online shop look unique and stand out. As most businesses did not have this budget they were stuck with having a very visually restrictive and uniformed look that every other website had. Thankfully things have changed alot since those days and nowhere is this more prevalent than with Shopify. With Shopify you can choose from a whole library of unique themes that are well designed and contain beautiful pre-made design themes for your ecommerce website. You can rest assured that any theme that you select from Shopify’s theme store is of great quality. This is because all themes that are in shopify’s theme store are all rigorously evaluated firstly by the whole shopify team. Shopify themes are very flexible and customisable and are suitable for all budgets. This is what makes shopify so special as unlike the old days you no longer need a huge budget to have a unique and beautifully designed online shop on your website.  

In terms of doing custom design and reskins on shopify there is a lot of debate on whether one should customise further or just use one of the existing shopify themes as they are so uniquely designed anyways that further customisation is not required to make it look visually unique and different from the rest.

Three main reasons why you shouldn’t over customise your Shopify theme are the following:

  • It’s usually not necessary

Most times when users want to make changes that require customization it’s because they want to change a visual aspect on the website. While making little visual changes here and there may be nice to do the bottom line is that these types of little visual changes usually have very little if any real impact on the actual online shop when it comes to sales etc..

  • It’s expensive

While it’s true that Shopify is very affordable and offers themes that suit all budgets, when one starts to get in the customization end of things of their purchased theme they can see costs rise. Even simple customization can see costs inflate. The main reason Shopify was created was to provide to small and medium sized businesses with the opportunity to have a unique designed template for an online shop for their ecommerce website so that they can launch with a working website.

  • You can always customize later

The most important thing with any website is that it is actually successful, therefore if it’s an ecommerce website the main goal is obviously to sell as much products as possible to make the website and the business commercially sustainable. By first placing your focus and the majority of your efforts on ensuring that your online shop and website actually sells well rather than worrying about tweaking and fine tuning visual elements you will be much more likely to build a successful and sustainable ecommerce website. Only when your website is successful and running well should you begin to start looking at customization.

The bottom line is that Shopify is an excellent commerce platform that lets you start, grow, and manage a business. If your business is small or medium sized or even just has a limited budget, then selecting one of the themes off of Shopify themes for the online store on your ecommerce website makes perfect sense for you. When you have got your website established and your shop is performing well then would be a good time to look at customization if you wish to have a visual overhaul of the website.

To find out more about website design Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

Website Redesign or Reskin

Website Redesign or Website Reskin?

Category: Tips and Tricks
November 28, 2018

There comes a point for every website when they are faced with a crossroads. The website may have been around for awhile, it may have become outdated and stale or perhaps it simply just isn’t performing like it use to anymore. It’s at this point where you the website owner will have to make a decision on how to rejuvenate and breathe new life into your website so it will hopefully perform well again.

It’s at this point where you will decide whether your website needs a reskin or a complete overall website redesign. Think of your website as a house, sometimes a house simply needs a fresh coat of paint to improve it however if the issues are deeper, simply painting over the cracks won’t solve the issues in the long term and thus a reconstruction would be required, your website acts much the same.

A full website redesign refers to overhauling all, or nearly all, of the code and look of a website and would generally require a lot of programming work to give the website a brand new distinguishable look. Using the house metaphor from earlier, in this case, by doing a full website redesign we would be tearing down the old house and building a brand new improved one in its place.

A website refresh (commonly known as a website reskin) is akin to as we mentioned before giving your house a fresh coat of paint to improve its overall look and make it more appealing. A website reskin is a way to change things on your website without doing a complete overhaul with the time and money involved in a website redesign.

The huge difference between a website redesign and a website reskin is that a website reskin won’t necessarily change your website’s core functionality at all but it will give it a new look so with a reskin you are changing the external aspect of the website so visually it’s different but the internal remains the same whereas with a website redesign the external and the internal both change drastically.

When you are deciding on whether you should have your website redesigned or re skinned there are a few factors in particular you should take into account such as:

  • Budget

A website reskin is generally always less expensive than a full website redesign as the time involved is less. Sometimes a website only needs a reskin instead of a complete redesign but this is something you need to be sure of because if you pay for a reskin and then a complete redesign 6 months later it was a waste as you should have just went straight for the redesign.

  • Time

The time involved in doing a full comprehensive website redesign would require a lot more time and effort than just a reskin therefore since a website redesign will take more time than a reskin it will come down to budget as more hours will equal more cost. If time and budget is too much of an issue for you then a reskin may be a more fitting option for you than a full redesign.

  • Security

As well as budget and time, the security of your website can also be a mitigating factor in your choice to do a reskin or redesign. When your security is poor on a website you can experience a whole host of issues such as slow load times, errors and even risk of viruses all which will drive customers away. Often these issues can be easily solved and rectified through correctly and efficiently òptimising the existing code and content and through the use of free tools and plugins such as malware scanning, setting up firewalls etc.. However if the actual platform that the website itself is running on is an insecure or unstable platform then in this case doing a full complete website redesign and enhancing or changing the website platform would be the best course of action.

It is generally recommended that a website goes under a full website redesign every 2-3 years and a reskin or refresh every year or so. By implementing consistent website redesigns and reskins this will ensure that your website will always look modern, user friendly and will help increase success for your business.

To find out more about getting your website redesigned or re-skinned Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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