Users judge your website in seconds. Learn how to close the trust gap with fast, accessible, and professional design in 2026.
At 2Cubed, we believe web design should go beyond visuals and conversions – it should foster inclusion, accessibility, and community. This article explores how inclusive web design empowers users, builds trust, and enhances usability, with examples like Cumas’s CommunitySafe project. Discover how accessibility, empathy, and strong UX can make your website a safe, welcoming space for everyone.
Localising your website for Irish and UK audiences goes beyond currency or spelling – it’s about creating a seamless, trustworthy experience that feels “homegrown” in each market. From adapting language, tone, and cultural references to implementing region-specific SEO, currency, and GDPR compliance, effective localisation boosts engagement, conversions, and search visibility.
Core Web Vitals (LCP, FID, CLS) are essential metrics for website performance, affecting SEO, user experience, and conversions. This guide explains each metric, shows how to measure them, and provides actionable steps to optimise loading speed, interactivity, and visual stability for better engagement.
As Ireland celebrates National Women’s Enterprise Day 2025, Jennifer O’Brien of 2Cubed.ie reflects on the evolving role of women in software engineering – and how technical excellence, creativity, and leadership combine to drive innovation.
Local SEO is transforming how Irish businesses attract customers in 2025. With Google updates focusing on proximity, relevance, and trust, companies that optimise their Google Business Profile, leverage Local Services Ads, and publish hyperlocal content can stand out in search results. This guide outlines proven strategies to boost visibility, generate qualified leads, and increase foot traffic, helping local businesses compete – and win – against bigger brands.
AI is revolutionizing SEO by transforming keyword research. In 2025, businesses can leverage AI tools to understand user intent, predict trends, optimise for voice and natural language, and gain a competitive edge in search rankings.
Brochure-style websites are no longer enough to engage users or drive conversions. Businesses are shifting to web apps – dynamic, interactive, and personalized platforms that boost engagement, automate processes, and deliver a competitive edge online.
Choosing between a template and custom website can shape your business’s online success. Custom development offers flexibility, scalability, and stronger branding – ideal for unique functionality, high traffic, and long-term growth, while templates suit simpler, short-term needs.
Personalisation in web design is more than just using names – it’s about creating tailored experiences that drive engagement, conversions, and loyalty. This guide explores why personalisation matters, the different types you can apply, and how AI-driven strategies in 2025 can help businesses deliver smarter, GDPR-compliant experiences.
User experience is now a core part of web design, directly affecting SEO, engagement, and conversions. From fast load times to intuitive navigation, great UX keeps visitors engaged, improves rankings, and drives results.
Reduce reliance on shifting algorithms and build lasting growth. Discover how AI search, social commerce, first-party data, and smart eCommerce Web Design help deepen loyalty, boost lifetime value, and future-proof revenue.
Website speed is critical for SEO, user engagement, and conversions. Fast-loading pages improve rankings, reduce bounce rates, and drive more sales.
AI is transforming Google Search, making helpful content, structured pages, and user-focused design more important than ever. At 2Cubed, we create websites that answer real questions, provide seamless experiences, and build trust – optimised for both people and AI-driven search.
Accessible web design ensures everyone can use your website, improves SEO, meets legal standards, and creates a more inclusive, future-proof online presence.
Website development creates fast, secure, and user-friendly sites that grow with your business. It’s the foundation of performance, functionality, and success online.
Is your WordPress website starting to feel slow, clunky, or difficult to scale? You’re not alone. Many businesses find themselves limited by traditional CMS setups as customer expectations grow. In this article, we explore common pain points and why moving to a Headless CMS could be the smart, future-proof choice for your business.
Discover the difference a custom website can make. At 2Cubed, we build bespoke, high-performing sites tailored to your brand – no templates, just results.
Google Local Services Ads are now live in Ireland, giving home service providers a powerful new way to appear at the top of Google Search and attract high-quality leads.
