What makes an eCommerce website actually sell? From user experience and performance to trust and checkout flow, this guide breaks down what really drives online conversions.
AI is revolutionizing SEO by transforming keyword research. In 2025, businesses can leverage AI tools to understand user intent, predict trends, optimise for voice and natural language, and gain a competitive edge in search rankings.
Brochure-style websites are no longer enough to engage users or drive conversions. Businesses are shifting to web apps – dynamic, interactive, and personalized platforms that boost engagement, automate processes, and deliver a competitive edge online.
Choosing between a template and custom website can shape your business’s online success. Custom development offers flexibility, scalability, and stronger branding – ideal for unique functionality, high traffic, and long-term growth, while templates suit simpler, short-term needs.
Personalisation in web design is more than just using names – it’s about creating tailored experiences that drive engagement, conversions, and loyalty. This guide explores why personalisation matters, the different types you can apply, and how AI-driven strategies in 2025 can help businesses deliver smarter, GDPR-compliant experiences.
User experience is now a core part of web design, directly affecting SEO, engagement, and conversions. From fast load times to intuitive navigation, great UX keeps visitors engaged, improves rankings, and drives results.
Reduce reliance on shifting algorithms and build lasting growth. Discover how AI search, social commerce, first-party data, and smart eCommerce Web Design help deepen loyalty, boost lifetime value, and future-proof revenue.
Website speed is critical for SEO, user engagement, and conversions. Fast-loading pages improve rankings, reduce bounce rates, and drive more sales.
AI is transforming Google Search, making helpful content, structured pages, and user-focused design more important than ever. At 2Cubed, we create websites that answer real questions, provide seamless experiences, and build trust – optimised for both people and AI-driven search.
Accessible web design ensures everyone can use your website, improves SEO, meets legal standards, and creates a more inclusive, future-proof online presence.
Website development creates fast, secure, and user-friendly sites that grow with your business. It’s the foundation of performance, functionality, and success online.
Is your WordPress website starting to feel slow, clunky, or difficult to scale? You’re not alone. Many businesses find themselves limited by traditional CMS setups as customer expectations grow. In this article, we explore common pain points and why moving to a Headless CMS could be the smart, future-proof choice for your business.
Discover the difference a custom website can make. At 2Cubed, we build bespoke, high-performing sites tailored to your brand – no templates, just results.
Google Local Services Ads are now live in Ireland, giving home service providers a powerful new way to appear at the top of Google Search and attract high-quality leads.
Show Your Commitment to Accessibility. Make your website more inclusive with a free, customisable Accessibility Statement template – simple to download and use.
AI-powered tools like ChatGPT are changing how people search online, prompting businesses to rethink their digital strategies to stay visible in conversational search.
Businesses are increasingly turning to membership websites to provide exclusive content and offer a deeper engagement with users. These types of websites are very useful for educators, consultants or content creators.
A business’s website is often a customer’s first impression. Yet many companies make costly mistakes on their site that turn visitors away and result in fewer leads than expected.
When it comes to running successful websites, choosing the right hosting package can go a long way and is just as important as a great website design and content. Poor hosting leads to slow load times, frequent downtime and security vulnerabilities. These negatively impact user experience, search engine rankings and business performance. What should you…
