Why Website Maintenance Is a Growth Strategy in 2026
Website maintenance is no longer optional. In 2026, ongoing updates, performance, and optimisation are key to growth and long-term success.
The 2Cubed Web Design Blog
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2 MINUTE READWhy a Website Redesign Is the Perfect Time to Rebrand Your Business
A website redesign is the perfect opportunity to refresh your brand and elevate your online presence. Learn how aligning design, branding, and strategy can help your business look modern, cohesive, and credible – just like our recent rebrand and website project for BH Consulting.
3 MINUTE READFuture-Proofing Your Website: Essential Strategies for 2025 and Beyond
Future-proofing your website means planning for adaptability, evolving SEO, emerging technologies, and accessibility. This guide covers responsive and adaptive design, AI-driven SEO, AR/VR, PWAs, and continuous optimization to ensure your site stays modern, user-friendly, and competitive in 2025 and beyond. Learn how proactive strategies can keep your website relevant, accessible, and ahead of the digital curve.
3 MINUTE READPreparing Your Website for Voice Search & Conversational AI in 2026
Voice search and conversational AI are transforming how users interact online. To stay visible and user-friendly in 2026, websites must answer questions clearly, use structured data, optimise for local searches, and integrate conversational AI like chatbots. This guide covers strategies to make your site fast, clear, and ready for voice-driven interactions, helping you engage users and capture traffic from smart devices and assistants.
4 MINUTE READDesigning Websites for Social Inclusion: Community, Accessibility & Safety in Digital Spaces
At 2Cubed, we believe web design should go beyond visuals and conversions – it should foster inclusion, accessibility, and community. This article explores how inclusive web design empowers users, builds trust, and enhances usability, with examples like Cumas’s CommunitySafe project. Discover how accessibility, empathy, and strong UX can make your website a safe, welcoming space for everyone.
4 MINUTE READHow to Localise Your Website for Irish & UK Audiences (2025 Guide)
Localising your website for Irish and UK audiences goes beyond currency or spelling – it’s about creating a seamless, trustworthy experience that feels “homegrown” in each market. From adapting language, tone, and cultural references to implementing region-specific SEO, currency, and GDPR compliance, effective localisation boosts engagement, conversions, and search visibility.
4 MINUTE READCore Web Vitals: What They Are & How to Improve Them (Step-by-Step)
Core Web Vitals (LCP, FID, CLS) are essential metrics for website performance, affecting SEO, user experience, and conversions. This guide explains each metric, shows how to measure them, and provides actionable steps to optimise loading speed, interactivity, and visual stability for better engagement.
3 MINUTE READWomen in Software: Building the Future of Irish Technology
As Ireland celebrates National Women’s Enterprise Day 2025, Jennifer O’Brien of 2Cubed.ie reflects on the evolving role of women in software engineering – and how technical excellence, creativity, and leadership combine to drive innovation.
Local SEO Strategies for Irish Businesses Post-Google Updates
Local SEO is transforming how Irish businesses attract customers in 2025. With Google updates focusing on proximity, relevance, and trust, companies that optimise their Google Business Profile, leverage Local Services Ads, and publish hyperlocal content can stand out in search results. This guide outlines proven strategies to boost visibility, generate qualified leads, and increase foot traffic, helping local businesses compete – and win – against bigger brands.
AI in SEO: How Tools Are Changing Keyword Research in 2025
AI is revolutionizing SEO by transforming keyword research. In 2025, businesses can leverage AI tools to understand user intent, predict trends, optimise for voice and natural language, and gain a competitive edge in search rankings.
3 MINUTE READFrom Websites to Web Apps: Why Businesses Are Moving Beyond Brochure Sites
Brochure-style websites are no longer enough to engage users or drive conversions. Businesses are shifting to web apps – dynamic, interactive, and personalized platforms that boost engagement, automate processes, and deliver a competitive edge online.
3 MINUTE READWhen Should You Choose Custom Development Over Templates?
Choosing between a template and custom website can shape your business’s online success. Custom development offers flexibility, scalability, and stronger branding – ideal for unique functionality, high traffic, and long-term growth, while templates suit simpler, short-term needs.
3 MINUTE READHow Personalisation in Web Design Boosts Engagement
Personalisation in web design is more than just using names – it’s about creating tailored experiences that drive engagement, conversions, and loyalty. This guide explores why personalisation matters, the different types you can apply, and how AI-driven strategies in 2025 can help businesses deliver smarter, GDPR-compliant experiences.
The Importance of UX Design for SEO and Conversions
User experience is now a core part of web design, directly affecting SEO, engagement, and conversions. From fast load times to intuitive navigation, great UX keeps visitors engaged, improves rankings, and drives results.
4 MINUTE READThe New Customer Connection Landscape: How to Drive Lifetime Value and Sustainable Growth
Reduce reliance on shifting algorithms and build lasting growth. Discover how AI search, social commerce, first-party data, and smart eCommerce Web Design help deepen loyalty, boost lifetime value, and future-proof revenue.
3 MINUTE READWhy Website Speed Is More Critical Than Ever
Website speed is critical for SEO, user engagement, and conversions. Fast-loading pages improve rankings, reduce bounce rates, and drive more sales.
3 MINUTE READWeb Design in the AI Search Era
AI is transforming Google Search, making helpful content, structured pages, and user-focused design more important than ever. At 2Cubed, we create websites that answer real questions, provide seamless experiences, and build trust – optimised for both people and AI-driven search.
4 MINUTE READAccessible Web Design: Why It Matters and How to Get It Right
Accessible web design ensures everyone can use your website, improves SEO, meets legal standards, and creates a more inclusive, future-proof online presence.
4 MINUTE READWebsite Development: Building the Foundation of Your Online Success
Website development creates fast, secure, and user-friendly sites that grow with your business. It’s the foundation of performance, functionality, and success online.