What makes an eCommerce website actually sell? From user experience and performance to trust and checkout flow, this guide breaks down what really drives online conversions.
Content and SEO are two important elements of a website that when both done well can elevate a website to new levels of success. However when neither is done well or even just one is done well then the website will without a doubt suffer. The reason for this and the reason that content and…
Website designs one of the most important components of a website alongside functionality. The design and look of your website can be the deciding factor on whether your website is a success or not.
Google ads formerly known as google adwords is an online based advertising tool that businesses can use to promote their website and acts as Google’s platform for pay per click ads. Google ads give businesses complete control over all aspects such as the ads they create, when those ads start and stop, how much money…
Did you know you could be eligible for up to €2,500 off the cost of a new website? The LEO Trading Online Voucher has proven to be a huge success for many of 2Cubed’s clients in the past. The Trading Online Voucher scheme offered by local enterprise offices has proven to be a great support…
In our previous post about Shopify we discussed how it’s popularity was due to the 3 main reasons being the following: Shopify gives you the power to create and personally customize your own E-commerce store Shopify allows you the ability to sell your product/service online in many different areas whether it’s mobile, social media, web,…
In this post, we’ll look at the importance of website maintenance. When most people get a website designed their main focus is the visual look and the physical content of the website. Most people will spend the majority of the development process focusing on these two things. Once they are happy with both and the…
Shopify is a complete commerce platform that lets you start, grow, and manage a business. Shopify is completely cloud-based and hosted, which means you don’t have to worry about upgrading or maintaining software or web servers. This gives you the flexibility to access and run your business from anywhere with an internet connection. Shopify has…
SEO when done effectively helps your website to soar up the rankings and rank high on the first page of google’s SERP (Search Engine Results Page). So the merits of doing SEO are clear and already established, but how often should one be doing SEO? The answer is often, quite often actually! SEO is not…
SEO when implemented correctly can work wonders for a website. However, as there are many different ways of doing SEO many people can fall prey to making some common mistakes.
Evergreen content refers to content that stays relevant all year. It’s forever “green” and fresh. Most content is fresh and popular for a short time after being initially posted and then goes stale becoming less and less popular until it fades into obscurity. Evergreen content by its very nature is the very opposite of this…
Social media has the power to generate huge amounts of traffic to your website. When social media is integrated correctly your social media traffic can rise significantly if you can establish a strong, steady and consistent flow of traffic from your social media platforms to your website. To achieve this feat is something that is…
When GDPR (General Data Protection Regulation) was announced it struck fear in the hearts of all businesses, it especially struck fear in marketers as they worried about one of their arguably most important marketing tools being compromised or going extinct, that was of course the tool of email marketing. Where they justified in being worried?…
Google My Business (formerly known as Google Places) is a free online platform that is provided by Google. Google My Business was created with two key purposes in mind: To help business owners increase their online visibility To help users find and review the businesses in their local area Google My Business acts as a…
Strong website content is the cornerstone of having a successful website. By writing unique rich content that gives value to the user your website content will be strong, couple this strong content with great marketing/SEO and your site should soar up the rankings of the SERP (Search Engine Results Page). Most people are familiar with…
Virtually every website should have an active blog. To have a blog on your website costs you nothing as it’s a free feature but to not use a blog effectively at all could actually cost you quite a bit in terms of not generating as much traffic and conversions as you could have otherwise to…
Google Analytics is an amazingly powerful tool that everyone has at their disposal. Even more amazing is the fact that this powerful tool comes completely free of charge. When used properly google analytics can be an amazing insight into the heart of your website and of how it’s performing. The metrics that google analytics use…
In this special update from 2Cubed we will be sharing some important news and information with you. In this update we will touch on 3 things in particular that 2Cubed will be placing a special focus on in the coming weeks and these are as follows: Upgrading all Websites Updating sites who are compatible to…
When it comes to creating websites everyone already knows how important it is for it to have a great design and presentation and that it actually functions correctly on a basic level. One thing that can be overlooked though is Website Performance such as how it performs in the backend. Having a correctly optimised website…
