Local SEO 2025 is evolving with AI-driven search. Businesses must optimise websites, Google Business Profiles, and hyperlocal content to appear in AI search results. Proper optimisation boosts visibility, attracts nearby customers, and improves engagement while staying ahead of competitors.
Immersive web experiences transform websites from static pages into engaging, interactive journeys. By using storytelling, micro-interactions, dynamic content, and optional AR or 3D elements, businesses can captivate users, increase engagement, and stand out online. Optimised for SEO and AI search, these experiences drive real results.
ChatGPT Atlas is redefining search and browsing, challenging Google, ads, and websites. Future-proof your site with structured content, gated expertise, and AI-ready strategies.
Irish influencers are turning social followings into real businesses, but many stumble on compliance, tax, and revenue. A professional website acts as your income hub, affiliate tracker, and brand platform – helping you protect your earnings, grow your audience, and stay Revenue- and GDPR-ready.
Is it time to refresh your website? Our website redesign checklist helps you review design, performance, and usability before investing in a modern, high-performing site.
A slow website can quietly kill your online success – hurting SEO, frustrating visitors, and costing you sales. With Google prioritising speed and mobile performance, your site’s load time now directly impacts your visibility and credibility. Discover why performance matters, what’s slowing your site down, and how expert website optimisation from 2Cubed can make your site faster, smarter, and more effective.
Accessibility is no longer optional – it’s essential. With the European Accessibility Act taking effect in 2025, every website must meet WCAG standards to stay compliant and inclusive. An accessibility audit in Ireland helps identify barriers that affect users with disabilities, improve SEO, and strengthen your brand’s reputation. Learn why audits matter, what they cover, and how 2Cubed can help your website work for everyone.
A website redesign is the perfect opportunity to refresh your brand and elevate your online presence. Learn how aligning design, branding, and strategy can help your business look modern, cohesive, and credible – just like our recent rebrand and website project for BH Consulting.
Future-proofing your website means planning for adaptability, evolving SEO, emerging technologies, and accessibility. This guide covers responsive and adaptive design, AI-driven SEO, AR/VR, PWAs, and continuous optimization to ensure your site stays modern, user-friendly, and competitive in 2025 and beyond. Learn how proactive strategies can keep your website relevant, accessible, and ahead of the digital curve.
Voice search and conversational AI are transforming how users interact online. To stay visible and user-friendly in 2026, websites must answer questions clearly, use structured data, optimise for local searches, and integrate conversational AI like chatbots. This guide covers strategies to make your site fast, clear, and ready for voice-driven interactions, helping you engage users and capture traffic from smart devices and assistants.
At 2Cubed, we believe web design should go beyond visuals and conversions – it should foster inclusion, accessibility, and community. This article explores how inclusive web design empowers users, builds trust, and enhances usability, with examples like Cumas’s CommunitySafe project. Discover how accessibility, empathy, and strong UX can make your website a safe, welcoming space for everyone.
Localising your website for Irish and UK audiences goes beyond currency or spelling – it’s about creating a seamless, trustworthy experience that feels “homegrown” in each market. From adapting language, tone, and cultural references to implementing region-specific SEO, currency, and GDPR compliance, effective localisation boosts engagement, conversions, and search visibility.
Core Web Vitals (LCP, FID, CLS) are essential metrics for website performance, affecting SEO, user experience, and conversions. This guide explains each metric, shows how to measure them, and provides actionable steps to optimise loading speed, interactivity, and visual stability for better engagement.
As Ireland celebrates National Women’s Enterprise Day 2025, Jennifer O’Brien of 2Cubed.ie reflects on the evolving role of women in software engineering – and how technical excellence, creativity, and leadership combine to drive innovation.
Local SEO is transforming how Irish businesses attract customers in 2025. With Google updates focusing on proximity, relevance, and trust, companies that optimise their Google Business Profile, leverage Local Services Ads, and publish hyperlocal content can stand out in search results. This guide outlines proven strategies to boost visibility, generate qualified leads, and increase foot traffic, helping local businesses compete – and win – against bigger brands.
AI is revolutionizing SEO by transforming keyword research. In 2025, businesses can leverage AI tools to understand user intent, predict trends, optimise for voice and natural language, and gain a competitive edge in search rankings.
Brochure-style websites are no longer enough to engage users or drive conversions. Businesses are shifting to web apps – dynamic, interactive, and personalized platforms that boost engagement, automate processes, and deliver a competitive edge online.
Choosing between a template and custom website can shape your business’s online success. Custom development offers flexibility, scalability, and stronger branding – ideal for unique functionality, high traffic, and long-term growth, while templates suit simpler, short-term needs.
Personalisation in web design is more than just using names – it’s about creating tailored experiences that drive engagement, conversions, and loyalty. This guide explores why personalisation matters, the different types you can apply, and how AI-driven strategies in 2025 can help businesses deliver smarter, GDPR-compliant experiences.
